
#1 Clutter and inconsistent design
Designing goes hand in hand with creativity. A good design should be creative, but not cluttered and inconsistent. One thing that you should keep in mind while designing is that ‘more is less’. If you keep way too many things on one page, the visitor gets confused and may lose attention. Keep minimum, but relevant content on the page.
How can you fix it?
Keep one thing in mind that consistency and simplicity are what attracts the audiences most. So rather than adding so many things on your page, focus on what is important. The goal of the page should be clear, and the important elements should be visible. The consistency here refers to the color scheme and layout of the website. Completely changing the color scheme and layout of the website could confuse the user. Overall, consistency is required for brand building.#2 A complicated navigation
Navigation is one of the most important aspects of a website. Having a complicated navigational design ruins the website. A visitor does not want to see a complicated website. And if it takes too much time to locate things on a website, the visitor prefers to move on to the next option.
How can you fix it?
Unnecessary content is a total waste of space and customer’s time. Check every page of your website thoroughly, and remove the content and things that are not required. Easy navigation is indispensable for every page. All the pages should have a usual click pattern. Everything should be maximum 3 clicks away. User goes 8-10 click away only if the website is interesting.#3 Using poor quality images
Sometimes when the client pressurises the designer, he/she ends up making the website live with poor quality images. And it turns out to be a big mistake. We are in the generation in which people use authentic high-quality images. If you are still using poor quality shutter images, it could be a huge disadvantage for the customer.
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