Best Practices to Overcome Mobile App Usability Issues

If you are not familiar with mobile app development, you would find many fancy words here. But don’t worry, you will totally understand what we are doing and saying here.  Mobile apps are totally dependent on user experience, from onboarding to check out should work perfectly. And usability is one of the most important things. mobileapps-520x245 Even the smallest things are important while developing a mobile app. Things like poor navigation can turn a returning user into an uninstalled app. In short, if your app is useful and important but needs a lot of effort and time, people would prefer to use an alternative rather than learning how to do something.

What is Mobile App Usability? How is it different from User Experience?

To clear the confusion, user experience and usability are two completely different terms, one cannot use them interchangeably. Let us check out the difference- Usability is concerned with the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments” whereas user experience is concerned with “all aspects of the user’s experience when interacting with the product, service, environment or facility” Image result for mobile app usability issues As a question, usability could be modeled as “Can the user accomplish their goal?” whilst user experience is phrased as “Did the user have a good amazing experience?”

Mobile App Usability Requirement-

  • It should be easy for the user to be familiar with the UI.
  • It should be easy for the users to achieve their goals when using the app.
  • There should not be error and hatches in the app.

Here are 7 mobile app usability issues that are often overlooked in mobile app development:

1. Platform Usability

The point here is that an app should work on any mobile platform. Your mobile app should not frustrate the user because it doesn’t work on their specific model of smartphone. You should develop an app that works on different platforms.

2. Provide Value Right Away

Here value means the purpose of your app. If you want your users to come back to your app, you need to make sure that they discover the value of the app early. The mobile app market is filled with thousands of apps competing for the attention of your users so make sure you offer value right from the start.

3. Simple Navigation

We already know that navigation is important whether it is a website or a mobile app, you have to keep a check on navigation. The main issue with mobile apps is poor navigation. Keep one thing in mind that it should not be difficult for the user to find out things in the app.

4. Clear & Concise Content

Content makes or breaks your app. If the content is good and meaningful your users will come back, else you would have to deal with losing customers. It is important to simplify the content when designing a mobile app. You just need enough content that is essential for the user to understand your app.

5. Minimize the number of steps

The fewer the number of inputs, easier it is for the user. Users always want to do things as simple as possible, so you need to make sure that the user doesn’t have to perform many steps to accomplish something.
 Also Read: Are Mobile Apps Helpful for Business?
These are some of the things one need to take care of while getting the app developed. The success of a mobile depends on one thing- how users perceive it. Usability contributes to how a user feels about your app- whether negative or positive. The users consider the ease of use, the perception of the value, utility, and efficiency of all overall experience. Usability is what converts users into regular customers and generate better revenue.  

App Advertising Monetization Models

The mobile advertising market is on its top game at this point in time. Simultaneously, many new mobile ad companies are introducing themselves. And every company has different monetization model. These models can be easily integrated into applications with their SDK. Let us check out these mobile ad monetization models- 201408-Revenue-models

Offer Walls

This model is generally used in games where the user buys virtual goods for real currency. The Offer Wall enhances user engagement with incentive offers as an integral yet nonintrusive part of the user experience. It gives the player a chance to earn virtual goods by performing different actions on the wall. For example, a user gets virtual sign up bonus to sign up into an app. StartApp, Fiksu, and TapJoy offer this model.  

Reward Ads

As the name says, this kind of ad model give away rewards at different levels. The reward is triggered by some event in the app like crossing a level or getting an achievement. A pop up comes on the user screen through which they will get a discount, gift card, coupon, etc. It is a win-win situation for everyone involved. The user will get a reward, and the owner of the app will also get compensated. Pokkt and Kiip are the lead players of this model. Image result for reward advertising

Banner Ads

Most of the people think that it is one of the most effective ways of advertising, whereas the reality is it is an ineffective method. This kind of ads occupies the top or bottom part of the app screen. When the user taps on the ad, different options open up from watching a video to downloading an app. The dominant players for banner ads are Google’s AdMob and Chartboost. Image result for banner advertising

Interstitial Ads

These ads show up at the transition points in an app. Generally, right before the user starts an app or after a game level is completed. Such ads drop off the user to advertiser’s desired URL. AdMob, TapJoy, Unity Ads use this model the most. Image result for interstitial mobile advertising

Native Advertising

Native advertising is basically content based advertising. The content of the particular website or app is shown in the apps’ news feed. This ad model is considered as the most effective way to generate revenue through mobile advertising. Facebook was the first one to adopt native advertising, and show tremendous growth. AdRoll, ShareThrough, and PubNative offer this model. Image result for native mobile advertising

Notification Ads

The notification ads show up on the screen even when the user is active or working on the app which makes it one of the most undesirable model. This model is only supported by Android. Advertiser will be able to push notification ads at any time. AirPush and LeadBolt work with this mechanism. Image result for notification mobile advertising If you are planning to develop an app that includes mobile advertising, you should research and select the different ad models, then design the app to support the model.  

Android O Features Every Developer Should Know

Google has launched the third developer preview build with Android O for Android app developers. It has been confirmed that the Android version will be Android 8.0. In the third preview, final Android O APIs and various alluring features were released. The features are categorized in two major categories viz. Fluid experiences and Android Vitals. Let us have a look at them- Android-O-Logo

FLUID EXPERIENCES

Fluid experiences are majorly launched for improving the UX. These features will help the Android app developers to offer better user experience. Check out the features that can be used for mobile app development:

#1 Picture in Picture

This feature allows the user to perform multiple tasks simultaneously, like in smart televisions. In this feature, the screen will be divided into two halves which mean you can play a video and do another task simultaneously. For including this feature in your project, you have to specify the user behavior while switching apps. If one of the apps include video, you have to change the code to handle playback, else updating is not required.

#2 Smart text selection

Smart text selection is the result of Google AI. It will help people to perform tasks related to text selection. It will make the selection task much easier, one need not select the whole content. When you will tap on a phrase, it will be selected automatically. This feature will work for all apps, by default.
Also Read:Current Trends for Android App Development

#3 Autofill framework

Autofill framework is a boon for e-commerce Android app developer. It will enable the app to pull from user data and suggest for different form fields while will make the login process easier and faster. This feature is also available by default, but the performance can be optimized by the developers.

#4 TensorFlow Lite Google

It is a special version of an open source TensorFlow software library that helps mobile apps remain fast and small with machine learning. Image result for android O

ANDROID VITALS

In Android O, features associated with security of Android app marketplace and optimization of app performance are under this category. Some of the features are as follow:

#1 Google Play Protect

With the introduction of this feature, no app will go on Google play store without examining its security. The apps will be scanned every day to overcome threats. Android O will run escalating security checks even on the unofficial app store. It will allow the users to check for malicious apps and even search for a lost phone.

#2 OS Optimizations

Major improvements in Android O includes improvement in boot time of Android devices, memory management, battery consumption, and overall performance. The boot time of Android O on Pixel is two times faster than Android N. Though there are limitations such as background executions, location sensing and scanning for wifi networks.

#3 Android vitals dashboard

Google has launched the dashboard on Play console which will help the developers to check their app’s performance, identify issues and overcome them. It will also play a major role in app optimization and to grow the user base.
Also Read:Kotlin- The Next-Gen Android App Development Language

#4 Android Go

It is a new OS for low-end devices which is a lightweight version of Android O, designed for the smartphones with 1 GB or less RAM. The apps available on Play Store will also be optimized to run on low memory devices.

#5 Instant Apps

Lightweight apps can be published with this feature. It will also allow users to experience app without downloading and installing them. In addition, it will also help the developers to drive revenue without a download.

#6 Dots Notification

This feature is a total savage for some users as it will display notification badges to show pending notifications without opening the app. These are some of the amazing features of Android O. You can also share your knowledge and experience with us by commenting below. We would love to hear from you.

4 Must-Haves For a Successful Mobile App

The mobile app market is not the same anymore. There is a huge increase in the number of apps releasing regularly, and it is nowhere near to the end. There are hundreds of similar apps, but not all of them are successful.

Now the question that comes to mind is “What makes an app successful?”.

download There is no particular criterion though there are basics. The definition of success is different for everyone. Let us check out the basics-
  • Quantity – The number of downloads, the percentage of target customers, usage statistics, or other quantitative metrics.
  • Revenue Goals – If your app is set to monetize, success may be defined as a revenue figure, which may be driven from paid downloads or via in-app purchases.
Now, let’s check out four must-haves to make your app successful

1. Market & Audience Research

Image result for market and audience research Theoretically great ideas are just like building castles in the air, don’t make great apps. There are 2.2 million mobile apps available in the App Store today. So, you need to make sure that your app stands out of all similar apps. The best way to stand out is to do market research, analyze your audience and then work on your segment. You need to strategize your work model. Putting your app through some of the validation tests will illustrate how your app will perform in the market.

2. Strategic Marketing & User Acquisition Plan

Image result for user acquisition plan The problem with some companies is that they think they don’t need marketing strategy and acquisition. Their views on making marketing strategy and acquisition, investing time, efforts, and resources are completely underestimating. User acquisition both before and after launching a mobile app is important. The strategy differs based on the nature of your application, audience, type of business, and many other factors. Some of the things you need to consider while making marketing and acquisition strategy include-
  1. Pre-launch outreach- Press release, partnerships, outreach lists, etc.
  2. Teasers and early access offers- Closed beta list and early sign-up pages
  3. Product sites (Product Hunt, Beta List, CrunchBase, etc.)
  4. App store optimization and discovery
User acquisition is basically current marketing efforts, much like attracting customers for any other business does.

3. Seamless User Experience

Image result for user experience design Every app needs a solid UX as it is the basic of making an app successful. If a user struggles to perform basic tasks on your app and has problems working with core functionalities, the result is poor usability. Other examples of poor user experience include- long loading time, app performance issues, inaccessible features, long registration process, etc. Failing to attain stability in UI & UX can cause a long term damage to your product and business.

4. Proper Testing

Image result for application testing Testing is an extremely important step now. You cannot make your app live without testing it. However, it is estimated that 44% of defects are found by the user, 24% from direct feedback, and another 20% from public user reviews in app stores. It is difficult to entice the user second time once they uninstall your application for the first time. Keeping the market competitiveness in mind, releasing a good product is mandatory. While it is impossible to remove all the bugs in one launch, it is a long-term process, but testing can solve 60% of your problems before launch. If your app goes live lacking proper basic functionality, users would likely abandon the app without second thoughts. For this reason, it’s important to first track both front-end and back-end functionality to get a thorough understanding of how well your app is performing.

Conclusion

An app’s performance dependent on many factors that can range from marketing strategy, budget to competition. But beyond these factors, launching a poor app could cause a major setback to your app.
  Bottomline is before launching the app, you should always put efforts on market and audience research, follow the best practices in the market, assure and re-assure your app’s working with testing. And these things can make a huge difference between you and other competitors.

9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements.
Also Read:Essential Rules of UI Design
Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.

8 Reasons for Paying Attention to Mobile Web Performance

In last few years, e-commerce has shifted from desktops to mobile phones. Mobiles are not just another device, they have become a major part our day-to-day life. And everyone knows that they cannot grow their business without considering mobile first. So, if you are still living in the old era, then you should have a good look around, and start paying attention to mobile web performance

1. Statistics explain the business growth

Image result for statistics business growth Mobile web has a major impact on business growth. There is a rapid growth of business on the mobile web. According to the stats, 55% of all time spent on retail sites takes place on mobile devices. Almost 70% users, use mobile instead of desktop and having a mobile responsive website increases the chances of conversions.

2. M-commerce (mobile commerce) revenue is growing rapidly

Image result for m-commerce revenue Mobile revenues have almost tripled in the US from 2013 to 2011. Almost 16% of overall e-commerce revenue was mobile generated, while it increased by 10.3% in 2017. It is not a small amount- it is around $113 billion in figures.

3. Conversion rates

Image result for m-commerce conversion rate Though the conversion rates for the smartphone are less, they are catching up following the tablets. The conversion rate of mobiles is also increasing rapidly. The users are focusing more on mobiles, so the business should also try to focus on the mobile web.

4. User Expectations

Image result for m-commerce user behavior If your mobile site is still outdated and does not work on mobile browsers properly, then you are definitely losing customers. The user prefers a well-optimized page that doesn’t take forever to be loaded. Slow pages are the most common problem for the users and reduce the site ranking.

5. Slow pages

mobile commerce trend 1: physical and online worlds will continue to converge in 2016 Slow pages increase user’s frustration and decrease engagement during online transactions. The slightest change in website’s speed bothers the user. The only way to solve this problem is by optimizing the app carefully.

6. Mobile users’ expectations

mobile commerce trend 4: mobile moments drive online consumer behavior According to the data and records, a website should be loaded with 3-4 seconds after clicking on the link. But most of the websites does not meet this requirement. Even the most popular website does not meet this criterion. Developers and designers need to work on this fact and make their websites more usable.

7. Poor mobile web performance has its own impacts

Image result for poor mobile web performance There is a huge difference between user expectations and reality. The poor web mobile performance ultimately hits the business. Users usually abandon the site and move on to the next option. It reduces the conversion rates.

8. Slow pages undermine overall brand health

Image result for page is loading It is very obvious that one bad result can convert your customer into a user. It undermines the overall growth and health. There is no denying the fact that a good economic growth comes from good online presence.  

Summing up

As we all know that mobile web performance is extremely important for the business, so rather than sitting back, developers and designers need to work on the websites to enhance user experience which will ultimately help in growing the business.

Struggling between hiring an agency or a freelancer? Here is a solution!

Choosing between hiring a technology firm and a freelancer is undoubtedly one of the most confusing things. Everyone go through this struggle. The website is a reflection of a company. It defines their work, and give the visitor a rough idea about the company’s profile. One cannot put the company’s reputation at stake to save a few bucks. In this article, we will try to make your decision easier. There are few things you need to know about project & company before hiring.  Let us check out-

1. Know the scope of your project

Image result for scope of project The first thing you need to know is the scope of your project. Evaluate the needs & requirements of your project. Analyze the team requirement and size. You need to decide what kind of website you want to develop. If your project requires a large team, then a freelancer would not be a good choice for you.

2. Hire the right skill set

The right skill set refers to the difference between designing and development. It makes a huge difference. If you are uncertain about these things, you need to go back to the scope of the project, and then decide.
  • Web Designer: The designer develops the look and flow of the site. They work on HTML & CSS most of the time.
  • Web Developer: They are programmers who are primarily focused on coding, mechanics, and functionality of the website. They work on different frameworks and languages.
Now you can easily select which one do you want.

3. Look at their portfolio & experience

Image result for company portfolio Before jumping into an agreement or contract, you need to check out if they are reliable. Check their previous work, portfolio, website, etc. If you are planning to hire a freelancer, then you should check his/ her work profile on those websites.

4. Get to know them

Image result for teamwork Narrow down the candidates, and get to know more about them. Know more about their previous work, check out their reviews on different platforms. Good communication is critical, especially if you’re working with a remote team. Do they reply to your emails on time? Would it be possible for them to provide templates on time?

5. Hire!

Now, you have crossed all four steps, you are ready to hire the team! Image result for hire! You need to be careful while hiring someone for your work. There will be advantages and disadvantages, but you need to evaluate the pros and cons of both, and then make the decision.  

9 Things You Should Know About Ruby on Rails

There are many programming languages, different frameworks, and uncountable developers. But Ruby on Rails has become one of the most popular languages among the developers. Though most of the people start their programming career with languages like Java, C++, PHP, etc., Ruby on Rails is what startups and some full-fledged companies use while developing websites. Image result for ruby on rails The first question that crosses everyone’s mind after hearing ‘Ruby on Rails’ is ‘What is Ruby on Rails?’. In this article, we are going to discuss some important things about ‘Ruby on Rails’. Let us start-

1. What is Ruby on Rails? Is it one thing or Ruby and Rails are two different things?

To be specific, Ruby is a programming language, whereas Rails is a web application framework designed to work with Ruby. Ruby is simple to learn and is super fun. It is easier than other programming languages. But the only problem with Ruby was that it was not designed for use on the web until Rails came. Rails are the most popular framework for Ruby basically make it possible to write a Ruby application and have it be a website.

2. Is ‘Rails’ good for the beginners?

Before moving to ‘Rails’, the first thing you need to learn is Ruby. The reason behind ‘Rails’ being good for beginners is because Ruby is simple to learn. Ruby is easier because the language is super flexible and not always case sensitive. And Rails is fun for beginners because it is robust and it does so much of the hard work for you. The developers do not have to bang their heads to find a minute mistake in the whole code. Basically, the first you have to learn Ruby and then you will be able to learn Rails.

3. How is Rails developer different from Ruby programmer?

As mentioned above, you have to learn Ruby first because Rails is a framework. Technically, a good developer can easily on Ruby web apps using other web frameworks like Sinatra. But a developer would not be hired just to write Ruby, So, it is important for a Ruby developer to learn Rails for future.

4. How good should a developer be to get hired as Ruby on Rails professional? What makes Rails so special?

To be honest, it takes a lot of time to become a Ruby on Rails expert. Basically, you should be comfortable in working on Ruby. You cannot dive into Rails without learning Ruby, but it is important to learn Rails afterwards. It is just like learning to ride a bicycle before learning to ride a bike. Specifically, you need to know about all the basics including data types, object orientation, debugging, etc. And the thing that makes Rails so special is because of its rapid prototyping. You can develop a Rails app with few hours. There are few frameworks that could make it possible.

5. What could be built with it?

Well, the answer is you can build any web application with Rails. Some of the most popular website built on Ruby on Rails are Shopify, Airbnb, Bloomberg, SoundCloud, etc.

6. Is possible to build mobile apps with it?

This is a bit complicated. It is not possible to literally build a mobile app in Rails. But you can build a web application in Rails, and use it as the backend for a mobile app. There are other options like RubyMotion which makes it easy to build native iOS and Android apps using Ruby. Talking in a straightforward manner, you cannot literally use Rails in developing mobile apps, but it could be an important part of the project.

7. Shouldn’t I learn JavaScript instead?

Well, if you are asking instead, then the answer is no. And if you ask also, then the answer is yes. The reality is a Ruby on Rails developer to need to learn JavaScript one time or another. It is not a prerequisite skill but it will help in future for further progress. And if you are thinking about which one you should be learning first, then the answer is Ruby is easier to learn than JavaScript. JavaScript is the first preference of students, but in the end, you have to learn both.

8. How long would it take to learn?

A few months of dedicated study can make you comfortable with Ruby on Rails. But if you want to be a master, you have to give at least 10,000 hours. Your level of familiarity with different programming languages would have an impact on you being comfortable with Ruby on Rails.
Also Read:Java vs JavaScript- All You Should Know

9. How to get started with this?

If you are already familiar with programming languages, then it would be easy for you to learn Ruby on Rails. But if you don’t know even a single thing about coding, then first you need to learn HTML & CSS. And then you need to learn Ruby, Git & command line.
The most important thing you need to do while learning something is having a project by your side. It would help you to learn, and find out your weak spots. These are the most common questions that come to everyone’s mind. So, if you have any question, just comment below and we will try to answer it!

All You Need to Know About Material Design

The material design framework is a product of Google which depicts the visual impression of materials that are designed creatively with the help of technology tools and scientific methods too. It is a design language created for Google’s Android operating system used in devices. Image result for google material design It has been increasingly used to improve the user experience. The web developers use it as a trusted design framework which is simple yet an amazing piece of modern design with perfect UI. The easy usability and design perfection of this framework make it the product of future.
Also Read:Anticipatory Design- The Next Level of Designing

There are many major benefits of using Material Design Framework in a project. Let us have a look at them-

Image result for google material design
  • This framework brings uniformity in user interfaces on all platforms.
  • The design intricacy ensures that it will bring together a creative result for the user.
  • The users can get ready to use material design compliant & CSS which saves their time from building the fresh components and CSS. It is an additional advantage of material design which makes it a better framework.
  • One of the best things about Material Design Framework works perfectly with all the Android platforms. It is well-known for its flat geographical interface.
  • Another important thing is that the material design is very much invested in having the best user experience by creating interfaces that deeply interact with the users.
Also Read:Essential Rules of UI Design
This app is a new spark in designing industry. Google is doing its best to take this concept forward. It would be a future product. Though it is not being used by many designers right now, it is a potential future of designing.

7 Things Users Hate about your Website

Wondering why your website has a high bounce rate? There could be several reasons. One of them could be that the website is not engaging. We are in the fast-paced world where everything is just a click away. So the users are habitual to things happening within seconds. Almost, all the websites are responsive because they can engage a user. You might like your website, but there are certain things that your user find annoying.

Wondering what these things could be? Check them out below:

#1 Your website takes forever to load

Image result for website loading time People are impatient nowadays. If your website’s page optimization is poor, the user would hardly spend 3-4 seconds. And it increases the bounce rate.
Also Read:Essential Test to Perform Pre-Launching the Website

#2 The slider in your website takes way too long to load.

Image result for website slider loading It is not necessary to put a slider on your website. It increases the load. If you want to put a slider, then make sure that it does not take too long to load.

#3 The user interface of your website is poor

Image result for poor UI We like what we find attractive. Same thing happens in the case of a website. The user interface of the website has the power to make or break a customer. So make sure to have an interface which can engage users.

#4 It is not mobile friendly

Image result for mobile friendly interface Most of the people use websites on their mobiles. If your website is not user-friendly, it might you a fortune.
Also Read:11 Must Have WordPress Plugins

#5 Your website has a bad navigation

Image result for bad navigation design Bad navigation means your website is way too clumsy to handle. Bad navigation can result in losing customers. There should be call-to-action buttons with which user can find a good reason to stay on your website.

#6 There is no blog section on your website

Image result for no blog on website Whether you accept it or not, blog section resolves many problems. If you do not have a blog section on your website, it will be difficult for a user to get an idea of your work and services.

#7 You have no social media buttons on your website

Image result for social media buttons Social media is a new mark for credibility. Having no social presence can result in no user engagement. People likes to check out your work on social media platforms.