Archive for the ‘Mobile Development’ Category

Is Your Website Mobile App Ready?

The Internet is flooded with information about mobile app development and website designing & development. Even we have discussed a lot about it, but what is the point of discussing mobile app development, if your website is not mobile app ready? Let us talk about whether your website is ready for a mobile app or not. Image result for mobile app Before jumping into the main topic, let us first check out few pros and cons of having mobile apps-


  • According to the stats, people usually spend more than two hours a day on their mobile phones interacting with different apps. They are highly popular and a great source of expanding the business.
  • It can be a great source of income and business expansion but is limited by your imagination.
  • It allows you to increase your user base, engage new users, converting visitors into customers. And all these things depend on the UI & UX of the app.


  • Need extra maintenance, even the smallest technical glitches can change a user’s mind.
  • Extra marketing is required. Submitting an app on the AppStore is not enough, you need to promote it initially for better business opportunities.
Now that we have discussed the pros and cons of the mobile apps, let us go to the main point, and find out whether your website is mobile app ready or not-

1. Ensure that your website is mobile-friendly

Blindly jumping into the mobile app market could be a total disaster for you. Before developing a mobile app, make sure that your website is mobile-friendly. It makes your work easier while determining which features would translate well to the new platform and show where do you need improvement or which parts have to be created from the beginning.

2. User’s behavior

Image result for user behavior analytics Well, this where analytics work well. You should check what kind of audience you will be dealing with, which devices are they using, which is their most favorite page on the website, etc. Analyzing these things can make your app better and will give you a rough idea about whether to invest in a mobile app or not.

3. Analyze the functionality

Image result for functionality analysis The functionality of a website is different from a mobile app in many ways. You need to sort out what functionalities can be provided in your mobile app, what are the possible things a user could do, is it possible to create an app with the same functionality as your website, how simple the processes should be, etc. Once you have analyzed the functionality, you will be able to get answers of many questions.

4. Backend support

Image result for backend website support The bigger your app become, the more glitches will come on your website if you do not check the backend support in advance. Backend support is one of the most important parts of a website. Your website host may or may not support the mobile app as the user count of the app increases.

5. Brand consistency

Image result for brand consistency You must be wondering what brand consistency has to do with developing a mobile app? Ironically, it is directly related. An app should be simple to use, but it does not mean that you have to compromise with your brand’s value and consistency. If your website has a solid branding, it will be very easy to develop an app that falls in line with your website.
After considering these points you must have a good idea about the audience, the nature of your app, the strengths, and weaknesses of your website. Now you can turn your website into a mobile app as it could be a great business asset and extension to your business. It is necessary to analyze these things beforehand as it could save a lot of the time and funding.

How to Manage Flexibility According to Basic Constraints of Project Management

Have you ever wondered what could be the possible reason for a project failure? To do so, first, you have to know the basics of project management. The project management triangle consists of three project impediment namely time, scope, and cost. And in order to deliver a successful product, flexibility is required on at least one of these boundaries. It depends on you which boundary should be flexible so that it would not affect the successful delivery of the product. 1

1. Time

Image result for time project management The delivery date of some projects is set in advance, and there is no possible way to compromise with it. If this is the case, one of the other two boundaries has to be flexible. Keeping all three boundaries too rigid would turn out to be the downfall of the project, the team may not be able to work as efficiently as required. Ultimately, the delivered product would not be up to your expectations. So rather than compromising the product quality, make the time boundary flexible to meet the requirements of the project.

2. Scope

Image result for scope project management The scope of the project is a vital part of project planning that involves determining and documenting a list of specific project goals, deliverable, features, functions, tasks, deadlines, and ultimately costs. The flexibility in scope would enable the team to scale back features and functionalities. This constraint has to be flexible if time and budget could not be compromised. It should be made flexible in the initial phase of the project. It allows to bring out the best of the product that ultimately makes the project more innovative.

3. Cost

There are always chances of increasing the scope of the project while keeping the timeline rigid. In this case, budget needs to be flexible. When the scope changes or additional functionalities are requested for the product, the budget would definitely change. The numbers may not be exactly the same as decided in the beginning, but it would definitely turn out be a better product. So, it is better to develop a long-term product roadmap because it will give you a good idea of the efforts and resources required as requirements evolve.


project-management In short, one of the three constraints has to be flexible in order to bring out a good product. Flexibility allows adaptability to change the needs and requirements without compromising the progress or harming the project velocity. So, while discussing the scope of the project, you have to decide which factor can be flexible according to your project.

8 Wastes in Mobile App Development to be Avoided

Mobile App Development is a huge task. It consists of different phases, but the real work starts after releasing the first version of the app. Releasing the updates is when different problems come up, and developers ask for DOWNTIME from the client. DOWNTIME is basically an acronym used to describe wastes of Mobile App development. Now, you must be wondering what are these wastes. Well, they consist of the following- Defects, Overproduction, Waiting, Non-utilized talent, Transportation, Inventory, Motion, and Excess Processing. They are basically referred to as wastes because they result in longer development cycles, affects the quality of the product, and increase project risk. In this article, we are going to discuss what they are, why and how they happen, and how you can avoid them.
  1. Defects

It is the responsibility of production team. The defects occur due to problems in the code that produce incorrect or unexpected output. They affect the project velocity and the team has to put extra time, resources, and money to fix them. These defects generally arise due to poor understanding, mismanagement, lack of engineering and technical capabilities, etc. Image result for mobile app defects
How to avoid them?
Bug reduction is inherently built-in to the agile squad methodology. Developers has to do code reviews which improve the quality of code, and it ultimately enhances the product quality. Rather than carrying out the testing at the end, you should start it during development. It leads to fewer defects when items are pushed to QA.
  1. Overproduction

It means the team is producing more than the desired outcome. In an app development, extra features or functionalities has to be added in the next update. It is the result of the inefficient planning process and inability to prioritize the work. Image result for overproduction mobile app
How to avoid it?
The best way to eliminate overproduction is by using rolling-wave. It includes delaying product decisions until you are in the best place to make them. Never build features or functionalities that are unnecessary. Rolling wave allows flexibility, reduces risk, increases efficiency, and ultimately results in better quality products.
  1. Waiting
It includes any factor that delays the mobile app development or delivery. It could be waiting for information, the delay from client’s side, inaccurate data or planning, gap in communication, external factors including technical problems. Image result for time waste during mobile app development
How to avoid it?
You need to apply a squad-based agile approach for reducing delays in development. Make a plan with client side, always put together the resources, rather than being dependent on the third party try to solve the issue by yourself. Break up the development cycle between the team and reduce dependencies.
  1. Non-Utilized Talent

You cannot put wrong skill set in a big project, it would definitely turn out to be a huge disaster. It occurs when project team fails to take advantage of wide range of talents, skills, ideas, and capabilities and put the wrong ones in tasks. Image result for time waste during mobile app development
How to avoid it?
Agile principles are designed to avoid the waste, but always capitalize on internal employee and know their strengths and weakness. A good development team includes product owners, developers, QA, designers, etc.– to inform the direction and possibilities of the product.
  1. Transportation

Transportation becomes a problem when you have a deficiency in transferring knowledge. This waste is also commonly described as relearning; one member of the team hands off code/tasks/etc. to another team member who then needs to re-learn what the first team member already knows. Image result for time waste during mobile app development
How to avoid it?
The team should share their knowledge and understanding in all aspects of the project. This reduces knowledge gap, communication gap, and eliminate many defects in future.  
  1. Inventory

Inventory mean the work that can be re-used, the work that has been partially done ineffectively based on project parameters. It affects project velocity and can result in budget inflation. The common causes are waiting, incomplete story information/misunderstanding of the story, dependencies between stories, and improper prioritization. Image result for technology used in mobile application development
How to avoid this?
Encourage knowledge transfer, make sure that the whole team understands the purpose and functionality of the project. As a result, the squad-based development offers predictable velocity, minimizes inventory, and mitigates budgetary risk.
  1. Excess Processing

It is similar to overproduction but is created when effort/time/resources are spent producing something that doesn’t add value to the project. It is commonly referred to gold plating. Excess processing is similar to overproduction, but is created when effort/time/resources are spent producing something that doesn’t add value; typically, unnecessary bells and whistles. It’s commonly referred to as gold plating. Image result for technology used in mobile application development
How to avoid it?
Understand the product, avoid the iterative process, and each release should aim toward better functionality. Since the criteria for the viable product is the goal.
The ultimate goal of discussing these things is to reduce the wastes. It makes your product better, your performance faster and your team reliable. The developer has to keep a lot of things in mind to make the product better. Rather than dividing your attention, give time to one feature at time, it would definitely bring out a better solution and your mobile app would turn out to be better.

Mobile App Designing Principles

Business and technology go hand-in-hand now. The more technical advanced you are, the more business you would be able to get. Gone is the time when only a few people had mobile phones. Now, most of the people have mobile phones, and they are the ones who make or break your business. And this is the reason, mobile app development market is on the top. Mobile apps are the source by which user gets software in their hands and form their relationships with businesses. Mobile_App_UX_Principles_cove_A4_final But there are some ground rules or principles for mobile app designing. You cannot develop and design a random mobile app, and expect it to be successful. Designing and development should have a balance. And for this purpose, you need to know about these core principles-

1. Purpose of the app

Image result for mobile app designing principles Users should understand the purpose of the app right from the moment they see the name of the app. It should be clear from its name, description, UX, etc. In short, each and every aspect of the app should be apt. No matter what is its purpose, it should focus on a goal, and every aspect should have the power to engage the user.

2. Revenue mode

Well, most of the people think that high rank and most number of downloads can bring the money to the owner, but unfortunately it is absolutely wrong. Rank and numbers definitely bring some money, but it should not be the primary way to earn. It is almost impossible to earn money without a clear strategy. Though making money should not be the sole purpose of the app, but it should be on your list. The only way to make a good revenue model is by knowing your app properly.

3. UX, Color, UI

Image result for mobile ui and ux design The first thing that attracts a user to your app is its appearance. Poor UX can convert your potential customer into never returning user. The purpose of downloading an app is to solve a particular problem, and if your app is clumsy, it would have a major negative impact on the customer. The color psychology in design and commercial space is a topic that predates the digital age but its rules are timeless. The appearance of the app has to be on point.

4. Navigation or search

Image result for mobile app designing principles If it is difficult to find out one thing in your app, you will probably lose 60% of your customers due to this. Navigation is one of the most important aspects of designing a good app. If the app has a larger than normal set of functions or content, there should be a convenient search bar.

5. Well defined data structure and flow

Image result for we defined data flow and structure Mobile phones are the most powerful as compared to any other device, but they have certain restrictions such as processing speed and bandwidth. The designer must pay attention to the data flow of the app. There is no reason to add unnecessary information and the user doesn’t have enough patience to sit and wait for the app to respond.

6. Conversions

Image result for mobile app conversion This principle is majorly targeted for e-commerce apps. An e-commerce app is considered successful if it can convert a user into a customer. There are few things that need to be present in an e-commerce app for better conversion rates-
  • provide the previous search and purchase information,
  • allow user reviews to be viewed and filtered,
  • enable comparison shopping features,
  • provide multiple third-party payment options
  • make it easy to add and manage payment methods.

7. Stats & Analytics

Image result for stats and analytics of mobile app Tracking and analyzing is definitely the most important thing. How would you know whether your app is successful or not? How would you know what should be done to make it better? Well, the answer is by analyzing the data and information. You will get to know where, when, and how a user is engaging with our apps.

8. Product roadmap and upgrade model

Image result for product roadmap Roadmap and upgrade model are pretty much related to each other. Developing an app is one thing, but never updating it would surely ruin your business and work model. Analysis and product statistics basically give you an idea about what can be done to make your app better. But you should also decide and strategize what you are going to do next.
And the most important part of the designing and developing a successful app is “do one thing, and do it well”. Research, analyze, understand and then develop the app. If you are outsourcing your app development, then make sure to give the developer every possible thing to get good results.  

A Guide to Biggest Challenges in Mobile App Development

Challenges are the major part of development. As the mobile app development market is rapidly growing, it has raised users expectations. However, developing a mobile app has issues and challenges. Somehow, it has become necessary for the developers to know what would be the best for their target audience. In this article, we will try to give an overview of the challenges faced by developers while developing applications.

#1 Developing for client keeping users in mind

Image result for mobile app development When it comes to development, the developers always have dual pressure. At one side, they have to develop the app according to client’s requirement; while on other, they have to keep the end user in mind. And if you want to develop an app to stand out from the crowd, you have to include intuitive design, usable features, and graphics for an amazing user experience.

#2 Cross-platform apps

Image result for cross platform apps Neither we are living in 90s, and nor do we work on a single operating system anymore; so developing apps according to the standard device is no more a good idea. There are different devices with varying screen sizes, so developers have to to keep this thing in mind while developing an app. Developers should adopt a responsive design which is adjustable according to different screen sizes.

#3 Interactive apps

Image result for interactive apps Developing an app and designing an app are two completely different things. And you have to keep the user interaction in mind. An interactive app is more likely to be successful than a non-interactive app. But it could be a big challenge during the designing phase.

#4 Involving end user

Image result for involving end user As I said, the developer has to think about the client and the end user as well. So, it is important to connect with customers and check their feedback for important modifications. The purpose of an app is to make the end user comfortable and for this mobile app should be interactive.

#5 Battery consumption and performance

Image result for battery consumption and performance These factors play a vital role in app development. A good app is the one that consumes less battery without compromising the performance. So, first, the developers have to be clear and confident about their app. In order to do so, you should launch a beta version of the app first, so that the performance and battery issue can be solved.

#6 User experience

Image result for app user experience A successful app is the one which is easy to use and understand. Thus, a developer should keep in mind to keep it simple. There should be user manual or instructions to use it. In short, keeping it simple doesn’t mean compromising on the quality, but it means to make it easy to understand.

#7 Marketing the app

Image result for mobile app marketing Though it is not a developers task, it should be taken into consideration. Marketing turns out to be the biggest challenge, after all. A successful app is a combination of 70% marketing and 30% development. So, one should look for the right tools as well as platforms that can help you in marketing.


Overall, a mobile app is a good source of revenue, but it requires a lot of attention to survive in this highly competitive marketplace. So, the developer should work toward making it successful from the very first day to make sure the success of the app.

Are Mobile Apps Helpful for Business?

Smartphones have brought us to a point where we rely on mobile applications for our daily needs. We are either consumers or producers, and both of them need mobile applications. Consumers to shop, producers to sell. If you think that mobile apps are meant only for the big brands, then you are absolutely wrong. Even the smallest business and companies should follow up the trend of being mobile friendly. Does-My-Business-Really-Need-a-Mobile-App-1Does an application sound right for your business? Everyone who owns a business asks this question before developing a mobile app for their business. If you come up with no, then you might need to do some study. The fact is that these applications work effectively for small enterprises, although they are not suitable for everyone.

How does mobile app help your business?

#1 It makes you noticeable to the customers

The customers like what they see, so you have to make something better out of your business. It can convert your potential customer into your regular customer. Having a mobile application will definitely be a benefit to your business. Image result for do my business need mobile app

#2 Stand ahead in the competition

If your competitors have their online profile and you don’t, then you are way too slow. In order to come back into the competition, you need to get to their level. In order to stand out from the crowd, your mobile app design and services have to be out-of-the-box. Image result for stand ahead in competition with mobile app

#3 Cost effective advertising and marketing

Marketing of any product, services, activities, etc. come out as spending a good amount. Apps speak for themselves. Although you would need to do marketing and advertising for your product, it would be easier than regular marketing. Image result for cost effective marketing

#4 Give value to customer

Image result for give value to your customer Rather than staying at one location, let your customers take you all around with them. An app could be a better way to keep your customers in touch. It makes them feel valuable, and it would definitely turn a potential customer into a sure fit.
These few things can make a lot of difference in your companies sales and business. So, if you are looking for something bigger and better, you can turn around your business.    

Best Practices to Overcome Mobile App Usability Issues

If you are not familiar with mobile app development, you would find many fancy words here. But don’t worry, you will totally understand what we are doing and saying here.  Mobile apps are totally dependent on user experience, from onboarding to check out should work perfectly. And usability is one of the most important things. mobileapps-520x245 Even the smallest things are important while developing a mobile app. Things like poor navigation can turn a returning user into an uninstalled app. In short, if your app is useful and important but needs a lot of effort and time, people would prefer to use an alternative rather than learning how to do something.

What is Mobile App Usability? How is it different from User Experience?

To clear the confusion, user experience and usability are two completely different terms, one cannot use them interchangeably. Let us check out the difference- Usability is concerned with the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments” whereas user experience is concerned with “all aspects of the user’s experience when interacting with the product, service, environment or facility” Image result for mobile app usability issues As a question, usability could be modeled as “Can the user accomplish their goal?” whilst user experience is phrased as “Did the user have a good amazing experience?”

Mobile App Usability Requirement-

  • It should be easy for the user to be familiar with the UI.
  • It should be easy for the users to achieve their goals when using the app.
  • There should not be error and hatches in the app.

Here are 7 mobile app usability issues that are often overlooked in mobile app development:

1. Platform Usability

The point here is that an app should work on any mobile platform. Your mobile app should not frustrate the user because it doesn’t work on their specific model of smartphone. You should develop an app that works on different platforms.

2. Provide Value Right Away

Here value means the purpose of your app. If you want your users to come back to your app, you need to make sure that they discover the value of the app early. The mobile app market is filled with thousands of apps competing for the attention of your users so make sure you offer value right from the start.

3. Simple Navigation

We already know that navigation is important whether it is a website or a mobile app, you have to keep a check on navigation. The main issue with mobile apps is poor navigation. Keep one thing in mind that it should not be difficult for the user to find out things in the app.

4. Clear & Concise Content

Content makes or breaks your app. If the content is good and meaningful your users will come back, else you would have to deal with losing customers. It is important to simplify the content when designing a mobile app. You just need enough content that is essential for the user to understand your app.

5. Minimize the number of steps

The fewer the number of inputs, easier it is for the user. Users always want to do things as simple as possible, so you need to make sure that the user doesn’t have to perform many steps to accomplish something.
 Also Read: Are Mobile Apps Helpful for Business?
These are some of the things one need to take care of while getting the app developed. The success of a mobile depends on one thing- how users perceive it. Usability contributes to how a user feels about your app- whether negative or positive. The users consider the ease of use, the perception of the value, utility, and efficiency of all overall experience. Usability is what converts users into regular customers and generate better revenue.  

App Advertising Monetization Models

The mobile advertising market is on its top game at this point in time. Simultaneously, many new mobile ad companies are introducing themselves. And every company has different monetization model. These models can be easily integrated into applications with their SDK. Let us check out these mobile ad monetization models- 201408-Revenue-models

Offer Walls

This model is generally used in games where the user buys virtual goods for real currency. The Offer Wall enhances user engagement with incentive offers as an integral yet nonintrusive part of the user experience. It gives the player a chance to earn virtual goods by performing different actions on the wall. For example, a user gets virtual sign up bonus to sign up into an app. StartApp, Fiksu, and TapJoy offer this model.  

Reward Ads

As the name says, this kind of ad model give away rewards at different levels. The reward is triggered by some event in the app like crossing a level or getting an achievement. A pop up comes on the user screen through which they will get a discount, gift card, coupon, etc. It is a win-win situation for everyone involved. The user will get a reward, and the owner of the app will also get compensated. Pokkt and Kiip are the lead players of this model. Image result for reward advertising

Banner Ads

Most of the people think that it is one of the most effective ways of advertising, whereas the reality is it is an ineffective method. This kind of ads occupies the top or bottom part of the app screen. When the user taps on the ad, different options open up from watching a video to downloading an app. The dominant players for banner ads are Google’s AdMob and Chartboost. Image result for banner advertising

Interstitial Ads

These ads show up at the transition points in an app. Generally, right before the user starts an app or after a game level is completed. Such ads drop off the user to advertiser’s desired URL. AdMob, TapJoy, Unity Ads use this model the most. Image result for interstitial mobile advertising

Native Advertising

Native advertising is basically content based advertising. The content of the particular website or app is shown in the apps’ news feed. This ad model is considered as the most effective way to generate revenue through mobile advertising. Facebook was the first one to adopt native advertising, and show tremendous growth. AdRoll, ShareThrough, and PubNative offer this model. Image result for native mobile advertising

Notification Ads

The notification ads show up on the screen even when the user is active or working on the app which makes it one of the most undesirable model. This model is only supported by Android. Advertiser will be able to push notification ads at any time. AirPush and LeadBolt work with this mechanism. Image result for notification mobile advertising If you are planning to develop an app that includes mobile advertising, you should research and select the different ad models, then design the app to support the model.  

4 Must-Haves For a Successful Mobile App

The mobile app market is not the same anymore. There is a huge increase in the number of apps releasing regularly, and it is nowhere near to the end. There are hundreds of similar apps, but not all of them are successful.

Now the question that comes to mind is “What makes an app successful?”.

download There is no particular criterion though there are basics. The definition of success is different for everyone. Let us check out the basics-
  • Quantity – The number of downloads, the percentage of target customers, usage statistics, or other quantitative metrics.
  • Revenue Goals – If your app is set to monetize, success may be defined as a revenue figure, which may be driven from paid downloads or via in-app purchases.
Now, let’s check out four must-haves to make your app successful

1. Market & Audience Research

Image result for market and audience research Theoretically great ideas are just like building castles in the air, don’t make great apps. There are 2.2 million mobile apps available in the App Store today. So, you need to make sure that your app stands out of all similar apps. The best way to stand out is to do market research, analyze your audience and then work on your segment. You need to strategize your work model. Putting your app through some of the validation tests will illustrate how your app will perform in the market.

2. Strategic Marketing & User Acquisition Plan

Image result for user acquisition plan The problem with some companies is that they think they don’t need marketing strategy and acquisition. Their views on making marketing strategy and acquisition, investing time, efforts, and resources are completely underestimating. User acquisition both before and after launching a mobile app is important. The strategy differs based on the nature of your application, audience, type of business, and many other factors. Some of the things you need to consider while making marketing and acquisition strategy include-
  1. Pre-launch outreach- Press release, partnerships, outreach lists, etc.
  2. Teasers and early access offers- Closed beta list and early sign-up pages
  3. Product sites (Product Hunt, Beta List, CrunchBase, etc.)
  4. App store optimization and discovery
User acquisition is basically current marketing efforts, much like attracting customers for any other business does.

3. Seamless User Experience

Image result for user experience design Every app needs a solid UX as it is the basic of making an app successful. If a user struggles to perform basic tasks on your app and has problems working with core functionalities, the result is poor usability. Other examples of poor user experience include- long loading time, app performance issues, inaccessible features, long registration process, etc. Failing to attain stability in UI & UX can cause a long term damage to your product and business.

4. Proper Testing

Image result for application testing Testing is an extremely important step now. You cannot make your app live without testing it. However, it is estimated that 44% of defects are found by the user, 24% from direct feedback, and another 20% from public user reviews in app stores. It is difficult to entice the user second time once they uninstall your application for the first time. Keeping the market competitiveness in mind, releasing a good product is mandatory. While it is impossible to remove all the bugs in one launch, it is a long-term process, but testing can solve 60% of your problems before launch. If your app goes live lacking proper basic functionality, users would likely abandon the app without second thoughts. For this reason, it’s important to first track both front-end and back-end functionality to get a thorough understanding of how well your app is performing.


An app’s performance dependent on many factors that can range from marketing strategy, budget to competition. But beyond these factors, launching a poor app could cause a major setback to your app.
  Bottomline is before launching the app, you should always put efforts on market and audience research, follow the best practices in the market, assure and re-assure your app’s working with testing. And these things can make a huge difference between you and other competitors.

9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements.
Also Read:Essential Rules of UI Design
Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.