#1 Design for mobile- based on most popular and important content

#2 Everything should be available

#3 Limit navigation options

#4 Buttons

#5 Social media handle availability

#6 Watch your media
Media elements are important, they can cause problems for the mobile users. Video formats like Flash don’t play on certain mobile operating systems. You should also keep an eye on the large image files, bloated fonts, and unnecessary characters, they take unnecessary loading time.#7 Problematic pop-ups

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