Posts Tagged ‘Website’

How to Fix Traffic Drop After Website Redesigning

No matter how amazing and smooth your website is, there comes a point when you have to get your website redesigned. There are many reasons for redesigning and one of them is to keep the user engaged. Apart from this, the multitude of algorithm changes every six months that causes major website rank drop, and it becomes impossible for an outdated website to deliver the results an owner expects.
21-Ways-To-Drive-Traffic-To-Your-Website-in-2016
  Though the main reasons for revamping the site is to increase the traffic, conversions, sales, and user engagement, but somehow websites lose traffic after redesigning. It indeed has reasons and we will discuss those possible reasons. If you are also experiencing this issue or planning to redesign your website in future, keep reading this article for the possible problems and their solutions.

Why does the traffic drops after redesigning?

Firstly, minor traffic drop is normal after the redesign. If the decline rate is less than 10% in less than a week, you may have nothing to worry about. Google takes some time to crawl and index the new pages of your website, so you should not worry about the temporary decline in organic traffic. But if it has been more than a week, and the traffic is dropping drastically, then there could be some other possible reason. Let us check out what could be the possible reasons-

#1 Proper Redirection

Revamping the website is not an easy task. Redirection is one of the most important steps of redesigning. Even if you mistakenly skip this step, you would lose a huge amount of traffic on the website. It is the most common cause of traffic loss. Unless you keep all the URLs same, redirects are totally necessary. If you think what redirection do, it tells the search engines where the new version of each page is located, else it simply means that those pages are gone according to the algorithm. Changing the URL structure or moving any page to a new location and not setting up the proper redirects is the main cause of traffic drop. And if you want to check out whether this is the issue, log into Google’s Search Console, then go to Crawl > Crawl Errors and select the “Not Found” tab. If there are any pages without proper redirects, they will show up here. Image result for website redirection

How to solve this?

Fixing this issue and regaining your traffic is not too complicated, but it could be a time-consuming task. You need to implement 301 redirects to each of your old pages. If there are no other issues, your traffic level should be back to normal within a few weeks.

#2 Site Structure

The site structure is a major part of indexing and crawling. If it is changed drastically during redesigning, it would become difficult for the search engines to index the pages and understanding the site. Image result for website structure  

How to solve this problem?

You’ll have to recreate the sitemap as it provides a basic listing of all the important pages on the website. This is not enough, you need to submit it to search console so that the re-indexing process can be stimulated to restore the traffic level. Along with sitemap, you’ll also need to check the internal links. The internal links play an important role in how Google indexes your site. If the links are outdated, it could be a possible crawling issue.

#3 Site Copy

Revamping changes many things, and it includes the keyword criteria as well. If the redesigned pages are not in the way they were written before, it could cause problems too. Improper keywords could shake the original rank of the website. Google’s ranking algorithm is based on the information users need, so if your site doesn’t have that information, they won’t show it as a result. Image result for website backup

How to solve this problem?

If you want to solve this issue, you have to hire an experienced SEO person who can optimize your pages for your target keywords. Having a backup of your old site could solve this problem as you can use it to determine which keywords to use on each page.

How long does it take for the traffic to return to a normal level?

If the traffic dropped due to any of these issues, you should solve the problem, but the traffic would not come back overnight. It may take a few weeks for Google to crawl and re-index your new pages. Until the ranking in search result begins again, your traffic will lower than usual. Image result for traffic drop on website  

How to stop traffic drop during redesigning?

If you are yet to redesign the site, the information above is not as useful as it seems. Basically, if your site is outdated, a redesign will have a positive impact. You just need to be to take the following steps but before the launching the website:

#1 Set up 301 redirects

As mentioned above, improper redirects cause traffic loss. If your URLs of the revamped websites are changed, you’ll need to set them up before launching the new site. You should make sure that each one is set up as a 301 redirect as this tells search engine crawlers that the page has permanently moved. And 302 redirects it to the common error, but it can harm your ranking.

#2 Create a new sitemap

You also have to create a new sitemap that includes all of the most important pages. And keep one thing in mind that there should not be more than 100 pages. And if your site happens to have more than 100 pages, your sitemap should be more of a general overview than a comprehensive listing.

#3 Keep the SEO strategist in touch

SEO is one of the most important parts of the website designing. You have to make sure that there should be an SEO strategist throughout the process. They will advise the changes that will help your traffic level not to be hampered due to redesigning.

#4 Crawl your existing site and plan your new site architecture

Before making any changes, just make sure that you took the backup of every page. There are free tools online that will help you do this. And provide the results in a spreadsheet.

#5 Analytics tracking code

Well, this may seem useless, but you should double check the analytics tracking code. It is simply to make sure that the implemented code will allow you to monitor the traffic during every step of the way.
These are the problems everyone faces, but they can be solved easily. So you need to keep the above things in mind. Though they may not seem huge, they can cause a major harm to your website.

Static Web Pages vs Dynamic Web Pages: Which One is the King?

The technology has gone way too far. Many different languages have come up for website development. But you cannot move forward without knowing the basics. The first thing I learnt about web pages was its types. So, there are two type of pages: Static web pages and Dynamic web pages. Let us compare them and talk about which one is better. Image result for Static Web Pages and Dynamic Web Pages
#1 The major and very first difference is that static pages are written in plain HTML, whereas dynamic pages are written using a server-side language like PHP, ASP, Java, etc.
#2 The content displayed on a static web page is the content written in the code of the page. The content in a dynamic site is called in by the scripting language. It is called in from other files or a database depending on actions taken by the user.
Image result for Static Web Pages and Dynamic Web Pages#3 Static sites are easy to develop, costs cheaper in comparison to dynamic sites.
#4 Dynamic sites are more functional and easier to update. If you want to update a static website, you have to be conversant with HTML coding.
Image result for Static Web Pages and Dynamic Web Pages#5 Static sites are less interactive and engaging. It allows you to use different themes, but there will be no user engagement.
Overall, dynamic websites cost more, but according to today’s era, they are more beneficial for business purposes. Static websites are long gone, and there are few companies that still use them. You should rather get a dynamic website developed which will help your business in many ways.

Difference Between Web Designing and Web Development on the Basis of Basic Aspects of Website

There are many of people who misunderstand web designing with web development. Yes, there is a difference between both terms. Designing and development are two completely different terms, and one cannot use these terms interchangeably. The main difference is between its appearance and its functionality. The appearance is what you can see and feel whereas functionality is what your experience after using it. In the similar manner, usability comes under development and content comes under designing.

There are four basic aspects of a website on which we will be differentiating between both terms. Let us, know about the aspects, and understand the difference in context to these aspects:

#1 Appearance and Feel

Image result for website designing The graphics, colour schemes, navigation elements, buttons, themes, etc are included in appearance. It is taken care of under web designing. The main reason behind this aspect is to leave a good first impression on the user. The more presentable the website is, more are the chances of user satisfaction.

#2 Functionality and Performance

Image result for website designing It basically includes the interaction and the functionality of the website. Different functions, codes, and languages are used to improve the functionality of the website. The developer decides whether the functionality of the page is smooth or not. If all the buttons, navigational features, links, and forms works smoothly, it means the functionality is good.

#3 Usability and Relevance

Image result for website designing The usability of the website completely depends upon the user-friendliness of the website. A website is supposed to work on every platform whether it is a mobile, a tablet or a desktop. Most of the websites are responsive now, so you also have to make it responsive. Usability comes under development. The developer should make sure that the website is responsive.

#4 Content and Information

Image result for website designing The textual content which is informative should be added to the website. You cannot add meaningless content to your website. Content should be to the point and informative. It comes under creatives and designing. Good content has the power to make your website even more interesting.

So, these are the aspects which explain the difference between web designing and web development. Though there are other aspects as well, but we discussed the basic ones. We will also differentiate between both terms on the basis of other aspects. Till then, share your views with us in the comment section.

Images Source: ShutterStock

5 Essential Elements of Web Designing

Every company has different requirements for their website. If you are a designer, there are many things that you should keep in mind while designing a website. As a website designer, you must know that the appearance of a website matters a lot. Designing a website is not just about putting on a good theme. It is not enough. You should have an out of the box idea to stand out.

All of us start from basics. So let us start with the basics here as well. Understanding the basics and essential elements of web designing is important. Let us give you and overview about it:

#1 Appearance

Image result for appearance of the website The appearance of the website is one of the major elements. It plays the most important role in your website. A user ignores poorly designed websites. The color, graphics, images, readability, and format of a website, matters a lot. It helps you to bring many users and potential clients. And if you are not paying attention to it, you are probably losing your potential customers.

#2 Content

Image result for content is the king Content has become the king of the digital world. If your content is poor, it will make your website user repulsive. High searched keywords should be preferred while preparing content for the website.  A good SEO based content helps you to get more traffic on your website.

#3 Page optimization time

Image result for website loading time Page optimization timing is the time a website takes to get loaded. A visitor doesn’t hesitate in leaving your site within a second, while it increases your bounce rate. Average loading time of a website should be less than 2 seconds.

#4 Spacing on the  page

Image result for appearance of the website You cannot keep a website all clumsy and messed up. Sequential spacing in the website makes it look elegant. In fact, it becomes easier for the user to recognize and identify things.

#5 Proper navigation

Image result for navigation website When a user visits your website, he/she probably comes to the website decisively. Users browse a website to find a solution. If they cannot find one, they move on to the next option. So, proper navigation should be on your A-one priority list. Drop down menus, products, services, contact us, and shop options should be easily traceable. So, these were the basics of website designing. If you are struggling with getting your website designed, this one would help you. Was it helpful for you? If yes, let us know in the comments!  

8 Steps to Choose the Right Website Designing Company

Having a good website has a direct impact on your business, and we all know this. A good website design can boost your business, while a bad one can shoo away the potential customers. Finding a website designing company is not an easy task. There is a lot of competition in the market. That is why you have to keep yourself up to date with the latest technology. You cannot randomly choose a website development and designing company for your website. There are factors that you need to consider when you start to search for a website development company. To make your search easier check out the enlisted ways.

#1 Know what your business requires

Image result for know what your business requires   Until and unless, you don’t know what are your requirements, you would not be able to find the best team for you. First of all, figure out your objective and requirements.

#2 Look for the company online, check their online presence

Image result for know what your business requires The best way to know about the company is to check their work profile and check whether its work actually exist online or not. It will help you out to choose the best one for your work.

#3 Check out their portfolio

Image result for company portfolio This is the most important thing, check its portfolio. It is the best way to know whether the company is worth giving a shot.

#4 Give a good look at their own website

Image result for enbake website Go to the company’s website, check out whether it runs smoothly or not. It can clear out most of your doubts.

#5 Are SEO services included?

Image result for seo check No matter what kind of website you are willing to make, it needs to be optimized for search engine.

#6 Who will be doing the Copywriting?

Image result for copywriting If the company has no fixed criteria to do copywriting, they will end up publishing useless content for your website. It will be a major disappointment for the potential client, and a disappointment for you.

#7 Everything at once

Image result for website development and design   You cannot hire a company which gives you half of the work. Always hire the company which is capable enough to provide you all the things you require. There should be professionalism between you and the company.

#8 How much are you willing to spend?Image result for website development and design cost

The question is not ‘how much would it cost?’, it is ‘how much are you willing to spend?’. Most of the businesses prefer to find a company that costs them less. And if you are compromising with the website that means you are compromising with your future.

If you are also thinking about making a website, always keep these things in mind. And make sure to have a look at this checklist!

 

5 Designing Myths That Totally Damage Your Website!

We believe what we hear, and we hardly try to know the reason. Well, it is the 21st century, and you don’t always have to run by the rules of the 19th century. You need to grow with the technology. Whether you are a designer or a developer, you should not blindly accept the claims made by other professionals. Make your observation and work on it. There are many designing myths people believe for no reason. According to the aspects of a website, designing plays a crucial role in keeping your business alive. The users will come back only if they find your website engaging. Doing your research before hiring a company for the work is important, but trusting whatever you read or head is wrong. There are thousands of websites, and every website has something different to say. Now, who and what would you trust? Well, it is hard to say ‘who you should trust?’, but we know ‘what you should trust?’. You should trust the facts, though there is a fine line between facts and myths. Let us know about some designing myths, and know the facts.

#1 Your homepage is the most important page

Image result for fashion website home page Most of the people say this thing, but it is an absolute myth! All the pages are as important as your home page. You can just not give it the first priority because it is the first-page user checks. Your contact page, about us page, and every other page is as important as the home page.

#2 Things must not be more than three clicks away

Image result for website navigation The user can go as much as ten clicks away if your design and content are interesting. Yes, some important thing should be visible and easily accessible, but saying that everything should be just three clicks away is a myth. Keep it interesting, and the users will be more than happy to spend their time on your website.

#3 Mobile users are always in hurry and distracted

Image result for mobile user The truth is if your website’s optimisation time is less, the user would be more than happy to use it. But if the mobile user has to wait for 30-40 seconds until your website gets loaded then they will not wait. The mobile users are not in hurry, it is just that your website’s optimisation time is not as good as other websites.

#4 Users will tell you what they want Image result for feedback user

Feedback is important but not all the time. You can take feedback from 1000 users but applying all those 1000 changes can ruin your website. So, be careful with what you are changing as per the feedback of users.

#5 Simplicity can only be achieved by minimalism

Image result for minimalism in website Minimalism is completely different from simplicity. A complicated design can be made simple. Simplicity does not mean minimising the number of things such as steps, UI elements or interactions. Don’t forget to add important things to achieve simplicity with minimalism. So, you should not trust things just because someone asked you to or some told you something. Always keep your observation game on point.

5 Signs That Show it is the Time to Redesign your Website!

There are very few people who like changes. Changes are difficult, but they are important. Talking about the changes, let us talk about redesigning a website. Redesigning a website is like revamping your whole work portfolio. Your clients will not say to you that your website is old, and you should redesign it. Then how would you know if you need redesigning? Well, there are signs which you can see clearly. You may try to ignore those signs, but you also know that you have to address the issues. So, check out the signs which show that your website needs redesigning:

#1 It has been ages since you redesigned it.1

If it has been more than one year, then it is high-time to revamp your website. The technology is changing every day, so you also need to change or adapt it.

#2 The website is not responsive.3

As I said, the technology is changing on the daily basis that is why responsive websites have become too mainstream. Not having a responsive website means indirectly losing your customers. The websites which are not responsive, do not work on all platforms and devices.

#3 The bounce rate of your website increases.

2 The high bounce rate means non-interactiveness of your website. The reason could be the user interface, the theme or may be the design.

#4 It takes forever to load a page.

4 Page loading is one of the most important things. According to a survey, the user hardly waits more 2-3 seconds for loading a web page. If the page does get loaded the user simply leaves the website, which also increases the bounce rate.

#5 Your website uses flash.5

  Flash was an age old technology. If you are still using flash player, then you are living in the old world. iPhones and iPads do not support it, and also the websites using Flash are not index-able in the search engines. So, these are the reasons why re-designing is important. It is not just for the users, but it is important for business purposes. The world in flowing with the wave of digitisation, and you should also try it.