Posts Tagged ‘Website Development’

Struggling between hiring an agency or a freelancer? Here is a solution!

Choosing between hiring a technology firm and a freelancer is undoubtedly one of the most confusing things. Everyone go through this struggle. The website is a reflection of a company. It defines their work, and give the visitor a rough idea about the company’s profile. One cannot put the company’s reputation at stake to save a few bucks. In this article, we will try to make your decision easier. There are few things you need to know about project & company before hiring.  Let us check out-

1. Know the scope of your project

Image result for scope of project The first thing you need to know is the scope of your project. Evaluate the needs & requirements of your project. Analyze the team requirement and size. You need to decide what kind of website you want to develop. If your project requires a large team, then a freelancer would not be a good choice for you.

2. Hire the right skill set

Image result for web developer vs web designer The right skill set refers to the difference between designing and development. It makes a huge difference. If you are uncertain about these things, you need to go back to the scope of the project, and then decide.
  • Web Designer: The designer develops the look and flow of the site. They work on HTML & CSS most of the time.
  • Web Developer: They are programmers who are primarily focused on coding, mechanics, and functionality of the website. They work on different frameworks and languages.
Now you can easily select which one do you want.

3. Look at their portfolio & experience

Image result for company portfolio Before jumping into an agreement or contract, you need to check out if they are reliable. Check their previous work, portfolio, website, etc. If you are planning to hire a freelancer, then you should check his/ her work profile on those websites.

4. Get to know them

Image result for teamwork Narrow down the candidates, and get to know more about them. Know more about their previous work, check out their reviews on different platforms. Good communication is critical, especially if you’re working with a remote team. Do they reply to your emails on time? Would it be possible for them to provide templates on time?

5. Hire!

Now, you have crossed all four steps, you are ready to hire the team! Image result for hire! You need to be careful while hiring someone for your work. There will be advantages and disadvantages, but you need to evaluate the pros and cons of both, and then make the decision.  

How to Fix Traffic Drop After Website Redesigning

No matter how amazing and smooth your website is, there comes a point when you have to get your website redesigned. There are many reasons for redesigning and one of them is to keep the user engaged. Apart from this, the multitude of algorithm changes every six months that causes major website rank drop, and it becomes impossible for an outdated website to deliver the results an owner expects.
21-Ways-To-Drive-Traffic-To-Your-Website-in-2016
  Though the main reasons for revamping the site is to increase the traffic, conversions, sales, and user engagement, but somehow websites lose traffic after redesigning. It indeed has reasons and we will discuss those possible reasons. If you are also experiencing this issue or planning to redesign your website in future, keep reading this article for the possible problems and their solutions.

Why does the traffic drops after redesigning?

Firstly, minor traffic drop is normal after the redesign. If the decline rate is less than 10% in less than a week, you may have nothing to worry about. Google takes some time to crawl and index the new pages of your website, so you should not worry about the temporary decline in organic traffic. But if it has been more than a week, and the traffic is dropping drastically, then there could be some other possible reason. Let us check out what could be the possible reasons-

#1 Proper Redirection

Revamping the website is not an easy task. Redirection is one of the most important steps of redesigning. Even if you mistakenly skip this step, you would lose a huge amount of traffic on the website. It is the most common cause of traffic loss. Unless you keep all the URLs same, redirects are totally necessary. If you think what redirection do, it tells the search engines where the new version of each page is located, else it simply means that those pages are gone according to the algorithm. Changing the URL structure or moving any page to a new location and not setting up the proper redirects is the main cause of traffic drop. And if you want to check out whether this is the issue, log into Google’s Search Console, then go to Crawl > Crawl Errors and select the “Not Found” tab. If there are any pages without proper redirects, they will show up here. Image result for website redirection

How to solve this?

Fixing this issue and regaining your traffic is not too complicated, but it could be a time-consuming task. You need to implement 301 redirects to each of your old pages. If there are no other issues, your traffic level should be back to normal within a few weeks.

#2 Site Structure

The site structure is a major part of indexing and crawling. If it is changed drastically during redesigning, it would become difficult for the search engines to index the pages and understanding the site. Image result for website structure  

How to solve this problem?

You’ll have to recreate the sitemap as it provides a basic listing of all the important pages on the website. This is not enough, you need to submit it to search console so that the re-indexing process can be stimulated to restore the traffic level. Along with sitemap, you’ll also need to check the internal links. The internal links play an important role in how Google indexes your site. If the links are outdated, it could be a possible crawling issue.

#3 Site Copy

Revamping changes many things, and it includes the keyword criteria as well. If the redesigned pages are not in the way they were written before, it could cause problems too. Improper keywords could shake the original rank of the website. Google’s ranking algorithm is based on the information users need, so if your site doesn’t have that information, they won’t show it as a result. Image result for website backup

How to solve this problem?

If you want to solve this issue, you have to hire an experienced SEO person who can optimize your pages for your target keywords. Having a backup of your old site could solve this problem as you can use it to determine which keywords to use on each page.

How long does it take for the traffic to return to a normal level?

If the traffic dropped due to any of these issues, you should solve the problem, but the traffic would not come back overnight. It may take a few weeks for Google to crawl and re-index your new pages. Until the ranking in search result begins again, your traffic will lower than usual. Image result for traffic drop on website  

How to stop traffic drop during redesigning?

If you are yet to redesign the site, the information above is not as useful as it seems. Basically, if your site is outdated, a redesign will have a positive impact. You just need to be to take the following steps but before the launching the website:

#1 Set up 301 redirects

As mentioned above, improper redirects cause traffic loss. If your URLs of the revamped websites are changed, you’ll need to set them up before launching the new site. You should make sure that each one is set up as a 301 redirect as this tells search engine crawlers that the page has permanently moved. And 302 redirects it to the common error, but it can harm your ranking.

#2 Create a new sitemap

You also have to create a new sitemap that includes all of the most important pages. And keep one thing in mind that there should not be more than 100 pages. And if your site happens to have more than 100 pages, your sitemap should be more of a general overview than a comprehensive listing.

#3 Keep the SEO strategist in touch

SEO is one of the most important parts of the website designing. You have to make sure that there should be an SEO strategist throughout the process. They will advise the changes that will help your traffic level not to be hampered due to redesigning.

#4 Crawl your existing site and plan your new site architecture

Before making any changes, just make sure that you took the backup of every page. There are free tools online that will help you do this. And provide the results in a spreadsheet.

#5 Analytics tracking code

Well, this may seem useless, but you should double check the analytics tracking code. It is simply to make sure that the implemented code will allow you to monitor the traffic during every step of the way.
These are the problems everyone faces, but they can be solved easily. So you need to keep the above things in mind. Though they may not seem huge, they can cause a major harm to your website.

5 Ways to Enhance Your Web Design & UX to Boost Sales

We have repeatedly discussed that the appearance of a website is important. A good design can boost your sales, and a bad design can bring it down. You can just not make a random website, and expect people to like it. Having a good design is mandatory now! So what can you do to enhance your sales via web design and UX? There are many things, but few of them are going to be listed below. Check out the ways to enhance your web design and UX to boost sales.

#1 Full-Width Background

Image result for full width background for website The full-width background has become popular. The reason being they look tidy. It has a large background with a thin header which is appealing. This design attracts the user by using the front space.

#2 Flat Design

Image result for flat design website In last two years, the flat designs have also become popular. The reason is it reduces the loading time of the website. It has become a great help for both, users and the designers.

#3 The bold and bright colours

Image result for flat design website The colours attract the visitor the most. According to colour psychology, bright colours are more attractive and catchy. Before designing your website keep your target customers in mind, and then select it.

#4 The typography

Image result for website typography It is simple, ‘Keep it bold and simple’. You don’t have to spend extra bucks to buy new fonts. Instead of using fancy fonts, keep it simple and classy.

#5 Tile Navigation

Image result for website navigation thin header The tiles have the minimal amount of text, yet that text is sufficient to put the users understand in a single go. The bottom line is navigation brings clarity. The visuals are known to capture the eye of the visitors. You need to make sure that your design is capable enough to bring the customers to site and boost the sales.  

Difference Between Web Designing and Web Development on the Basis of Basic Aspects of Website

There are many of people who misunderstand web designing with web development. Yes, there is a difference between both terms. Designing and development are two completely different terms, and one cannot use these terms interchangeably. The main difference is between its appearance and its functionality. The appearance is what you can see and feel whereas functionality is what your experience after using it. In the similar manner, usability comes under development and content comes under designing.

There are four basic aspects of a website on which we will be differentiating between both terms. Let us, know about the aspects, and understand the difference in context to these aspects:

#1 Appearance and Feel

Image result for website designing The graphics, colour schemes, navigation elements, buttons, themes, etc are included in appearance. It is taken care of under web designing. The main reason behind this aspect is to leave a good first impression on the user. The more presentable the website is, more are the chances of user satisfaction.

#2 Functionality and Performance

Image result for website designing It basically includes the interaction and the functionality of the website. Different functions, codes, and languages are used to improve the functionality of the website. The developer decides whether the functionality of the page is smooth or not. If all the buttons, navigational features, links, and forms works smoothly, it means the functionality is good.

#3 Usability and Relevance

Image result for website designing The usability of the website completely depends upon the user-friendliness of the website. A website is supposed to work on every platform whether it is a mobile, a tablet or a desktop. Most of the websites are responsive now, so you also have to make it responsive. Usability comes under development. The developer should make sure that the website is responsive.

#4 Content and Information

Image result for website designing The textual content which is informative should be added to the website. You cannot add meaningless content to your website. Content should be to the point and informative. It comes under creatives and designing. Good content has the power to make your website even more interesting.

So, these are the aspects which explain the difference between web designing and web development. Though there are other aspects as well, but we discussed the basic ones. We will also differentiate between both terms on the basis of other aspects. Till then, share your views with us in the comment section.

Images Source: ShutterStock

5 Signs That Show it is the Time to Redesign your Website!

There are very few people who like changes. Changes are difficult, but they are important. Talking about the changes, let us talk about redesigning a website. Redesigning a website is like revamping your whole work portfolio. Your clients will not say to you that your website is old, and you should redesign it. Then how would you know if you need redesigning? Well, there are signs which you can see clearly. You may try to ignore those signs, but you also know that you have to address the issues. So, check out the signs which show that your website needs redesigning:

#1 It has been ages since you redesigned it.1

If it has been more than one year, then it is high-time to revamp your website. The technology is changing every day, so you also need to change or adapt it.

#2 The website is not responsive.3

As I said, the technology is changing on the daily basis that is why responsive websites have become too mainstream. Not having a responsive website means indirectly losing your customers. The websites which are not responsive, do not work on all platforms and devices.

#3 The bounce rate of your website increases.

2 The high bounce rate means non-interactiveness of your website. The reason could be the user interface, the theme or may be the design.

#4 It takes forever to load a page.

4 Page loading is one of the most important things. According to a survey, the user hardly waits more 2-3 seconds for loading a web page. If the page does get loaded the user simply leaves the website, which also increases the bounce rate.

#5 Your website uses flash.5

  Flash was an age old technology. If you are still using flash player, then you are living in the old world. iPhones and iPads do not support it, and also the websites using Flash are not index-able in the search engines. So, these are the reasons why re-designing is important. It is not just for the users, but it is important for business purposes. The world in flowing with the wave of digitisation, and you should also try it.