Posts Tagged ‘Website designing’

Struggling between hiring an agency or a freelancer? Here is a solution!

Choosing between hiring a technology firm and a freelancer is undoubtedly one of the most confusing things. Everyone go through this struggle. The website is a reflection of a company. It defines their work, and give the visitor a rough idea about the company’s profile. One cannot put the company’s reputation at stake to save a few bucks. In this article, we will try to make your decision easier. There are few things you need to know about project & company before hiring.  Let us check out-

1. Know the scope of your project

Image result for scope of project The first thing you need to know is the scope of your project. Evaluate the needs & requirements of your project. Analyze the team requirement and size. You need to decide what kind of website you want to develop. If your project requires a large team, then a freelancer would not be a good choice for you.

2. Hire the right skill set

The right skill set refers to the difference between designing and development. It makes a huge difference. If you are uncertain about these things, you need to go back to the scope of the project, and then decide.
  • Web Designer: The designer develops the look and flow of the site. They work on HTML & CSS most of the time.
  • Web Developer: They are programmers who are primarily focused on coding, mechanics, and functionality of the website. They work on different frameworks and languages.
Now you can easily select which one do you want.

3. Look at their portfolio & experience

Image result for company portfolio Before jumping into an agreement or contract, you need to check out if they are reliable. Check their previous work, portfolio, website, etc. If you are planning to hire a freelancer, then you should check his/ her work profile on those websites.

4. Get to know them

Image result for teamwork Narrow down the candidates, and get to know more about them. Know more about their previous work, check out their reviews on different platforms. Good communication is critical, especially if you’re working with a remote team. Do they reply to your emails on time? Would it be possible for them to provide templates on time?

5. Hire!

Now, you have crossed all four steps, you are ready to hire the team! Image result for hire! You need to be careful while hiring someone for your work. There will be advantages and disadvantages, but you need to evaluate the pros and cons of both, and then make the decision.  

7 Things Users Hate about your Website

Wondering why your website has a high bounce rate? There could be several reasons. One of them could be that the website is not engaging. We are in the fast-paced world where everything is just a click away. So the users are habitual to things happening within seconds. Almost, all the websites are responsive because they can engage a user. You might like your website, but there are certain things that your user find annoying.

Wondering what these things could be? Check them out below:

#1 Your website takes forever to load

Image result for website loading time People are impatient nowadays. If your website’s page optimization is poor, the user would hardly spend 3-4 seconds. And it increases the bounce rate.
Also Read:Essential Test to Perform Pre-Launching the Website

#2 The slider in your website takes way too long to load.

Image result for website slider loading It is not necessary to put a slider on your website. It increases the load. If you want to put a slider, then make sure that it does not take too long to load.

#3 The user interface of your website is poor

Image result for poor UI We like what we find attractive. Same thing happens in the case of a website. The user interface of the website has the power to make or break a customer. So make sure to have an interface which can engage users.

#4 It is not mobile friendly

Image result for mobile friendly interface Most of the people use websites on their mobiles. If your website is not user-friendly, it might you a fortune.
Also Read:11 Must Have WordPress Plugins

#5 Your website has a bad navigation

Image result for bad navigation design Bad navigation means your website is way too clumsy to handle. Bad navigation can result in losing customers. There should be call-to-action buttons with which user can find a good reason to stay on your website.

#6 There is no blog section on your website

Image result for no blog on website Whether you accept it or not, blog section resolves many problems. If you do not have a blog section on your website, it will be difficult for a user to get an idea of your work and services.

#7 You have no social media buttons on your website

Image result for social media buttons Social media is a new mark for credibility. Having no social presence can result in no user engagement. People likes to check out your work on social media platforms.

How to Fix Traffic Drop After Website Redesigning

No matter how amazing and smooth your website is, there comes a point when you have to get your website redesigned. There are many reasons for redesigning and one of them is to keep the user engaged. Apart from this, the multitude of algorithm changes every six months that causes major website rank drop, and it becomes impossible for an outdated website to deliver the results an owner expects.
21-Ways-To-Drive-Traffic-To-Your-Website-in-2016
  Though the main reasons for revamping the site is to increase the traffic, conversions, sales, and user engagement, but somehow websites lose traffic after redesigning. It indeed has reasons and we will discuss those possible reasons. If you are also experiencing this issue or planning to redesign your website in future, keep reading this article for the possible problems and their solutions.

Why does the traffic drops after redesigning?

Firstly, minor traffic drop is normal after the redesign. If the decline rate is less than 10% in less than a week, you may have nothing to worry about. Google takes some time to crawl and index the new pages of your website, so you should not worry about the temporary decline in organic traffic. But if it has been more than a week, and the traffic is dropping drastically, then there could be some other possible reason. Let us check out what could be the possible reasons-

#1 Proper Redirection

Revamping the website is not an easy task. Redirection is one of the most important steps of redesigning. Even if you mistakenly skip this step, you would lose a huge amount of traffic on the website. It is the most common cause of traffic loss. Unless you keep all the URLs same, redirects are totally necessary. If you think what redirection do, it tells the search engines where the new version of each page is located, else it simply means that those pages are gone according to the algorithm. Changing the URL structure or moving any page to a new location and not setting up the proper redirects is the main cause of traffic drop. And if you want to check out whether this is the issue, log into Google’s Search Console, then go to Crawl > Crawl Errors and select the “Not Found” tab. If there are any pages without proper redirects, they will show up here. Image result for website redirection

How to solve this?

Fixing this issue and regaining your traffic is not too complicated, but it could be a time-consuming task. You need to implement 301 redirects to each of your old pages. If there are no other issues, your traffic level should be back to normal within a few weeks.

#2 Site Structure

The site structure is a major part of indexing and crawling. If it is changed drastically during redesigning, it would become difficult for the search engines to index the pages and understanding the site. Image result for website structure  

How to solve this problem?

You’ll have to recreate the sitemap as it provides a basic listing of all the important pages on the website. This is not enough, you need to submit it to search console so that the re-indexing process can be stimulated to restore the traffic level. Along with sitemap, you’ll also need to check the internal links. The internal links play an important role in how Google indexes your site. If the links are outdated, it could be a possible crawling issue.

#3 Site Copy

Revamping changes many things, and it includes the keyword criteria as well. If the redesigned pages are not in the way they were written before, it could cause problems too. Improper keywords could shake the original rank of the website. Google’s ranking algorithm is based on the information users need, so if your site doesn’t have that information, they won’t show it as a result. Image result for website backup

How to solve this problem?

If you want to solve this issue, you have to hire an experienced SEO person who can optimize your pages for your target keywords. Having a backup of your old site could solve this problem as you can use it to determine which keywords to use on each page.

How long does it take for the traffic to return to a normal level?

If the traffic dropped due to any of these issues, you should solve the problem, but the traffic would not come back overnight. It may take a few weeks for Google to crawl and re-index your new pages. Until the ranking in search result begins again, your traffic will lower than usual. Image result for traffic drop on website  

How to stop traffic drop during redesigning?

If you are yet to redesign the site, the information above is not as useful as it seems. Basically, if your site is outdated, a redesign will have a positive impact. You just need to be to take the following steps but before the launching the website:

#1 Set up 301 redirects

As mentioned above, improper redirects cause traffic loss. If your URLs of the revamped websites are changed, you’ll need to set them up before launching the new site. You should make sure that each one is set up as a 301 redirect as this tells search engine crawlers that the page has permanently moved. And 302 redirects it to the common error, but it can harm your ranking.

#2 Create a new sitemap

You also have to create a new sitemap that includes all of the most important pages. And keep one thing in mind that there should not be more than 100 pages. And if your site happens to have more than 100 pages, your sitemap should be more of a general overview than a comprehensive listing.

#3 Keep the SEO strategist in touch

SEO is one of the most important parts of the website designing. You have to make sure that there should be an SEO strategist throughout the process. They will advise the changes that will help your traffic level not to be hampered due to redesigning.

#4 Crawl your existing site and plan your new site architecture

Before making any changes, just make sure that you took the backup of every page. There are free tools online that will help you do this. And provide the results in a spreadsheet.

#5 Analytics tracking code

Well, this may seem useless, but you should double check the analytics tracking code. It is simply to make sure that the implemented code will allow you to monitor the traffic during every step of the way.
These are the problems everyone faces, but they can be solved easily. So you need to keep the above things in mind. Though they may not seem huge, they can cause a major harm to your website.

Difference Between Web Designing and Web Development on the Basis of Basic Aspects of Website

There are many of people who misunderstand web designing with web development. Yes, there is a difference between both terms. Designing and development are two completely different terms, and one cannot use these terms interchangeably. The main difference is between its appearance and its functionality. The appearance is what you can see and feel whereas functionality is what your experience after using it. In the similar manner, usability comes under development and content comes under designing.

There are four basic aspects of a website on which we will be differentiating between both terms. Let us, know about the aspects, and understand the difference in context to these aspects:

#1 Appearance and Feel

Image result for website designing The graphics, colour schemes, navigation elements, buttons, themes, etc are included in appearance. It is taken care of under web designing. The main reason behind this aspect is to leave a good first impression on the user. The more presentable the website is, more are the chances of user satisfaction.

#2 Functionality and Performance

Image result for website designing It basically includes the interaction and the functionality of the website. Different functions, codes, and languages are used to improve the functionality of the website. The developer decides whether the functionality of the page is smooth or not. If all the buttons, navigational features, links, and forms works smoothly, it means the functionality is good.

#3 Usability and Relevance

Image result for website designing The usability of the website completely depends upon the user-friendliness of the website. A website is supposed to work on every platform whether it is a mobile, a tablet or a desktop. Most of the websites are responsive now, so you also have to make it responsive. Usability comes under development. The developer should make sure that the website is responsive.

#4 Content and Information

Image result for website designing The textual content which is informative should be added to the website. You cannot add meaningless content to your website. Content should be to the point and informative. It comes under creatives and designing. Good content has the power to make your website even more interesting.

So, these are the aspects which explain the difference between web designing and web development. Though there are other aspects as well, but we discussed the basic ones. We will also differentiate between both terms on the basis of other aspects. Till then, share your views with us in the comment section.

Images Source: ShutterStock

5 Essential Elements of Web Designing

Every company has different requirements for their website. If you are a designer, there are many things that you should keep in mind while designing a website. As a website designer, you must know that the appearance of a website matters a lot. Designing a website is not just about putting on a good theme. It is not enough. You should have an out of the box idea to stand out.

All of us start from basics. So let us start with the basics here as well. Understanding the basics and essential elements of web designing is important. Let us give you and overview about it:

#1 Appearance

Image result for appearance of the website The appearance of the website is one of the major elements. It plays the most important role in your website. A user ignores poorly designed websites. The color, graphics, images, readability, and format of a website, matters a lot. It helps you to bring many users and potential clients. And if you are not paying attention to it, you are probably losing your potential customers.

#2 Content

Image result for content is the king Content has become the king of the digital world. If your content is poor, it will make your website user repulsive. High searched keywords should be preferred while preparing content for the website.  A good SEO based content helps you to get more traffic on your website.

#3 Page optimization time

Image result for website loading time Page optimization timing is the time a website takes to get loaded. A visitor doesn’t hesitate in leaving your site within a second, while it increases your bounce rate. Average loading time of a website should be less than 2 seconds.

#4 Spacing on the  page

You cannot keep a website all clumsy and messed up. Sequential spacing in the website makes it look elegant. In fact, it becomes easier for the user to recognize and identify things.

#5 Proper navigation

Image result for navigation website When a user visits your website, he/she probably comes to the website decisively. Users browse a website to find a solution. If they cannot find one, they move on to the next option. So, proper navigation should be on your A-one priority list. Drop down menus, products, services, contact us, and shop options should be easily traceable. So, these were the basics of website designing. If you are struggling with getting your website designed, this one would help you. Was it helpful for you? If yes, let us know in the comments!