Posts Tagged ‘user experience’

Essential Rules of UI Design

In the era of technical advancement, we focus too much on design. We hardly realize that functionality is as important as designing. If you are also planning to develop and designing an app, website, or software, just keep in mind that a balance of designing and functionality will be the reason for your success. But designing itself has a world of its own. We almost forget the essentials in order to achieve the best. The evolution in designing is constant, and there is always something new to learn. One should focus on bringing out function and aesthetic at once. And to stay on the top of the game, here are essentials you have to follow-

1. Focus on Usability

One single design would never work in different type of devices. With the downfall in desktop usage, a designer has to be very careful while designing UI. So, a designer is supposed to make UI that fits in all the screen sizes. Image result for focus on usability ui In the past, developers were highly concentrated on creating a good UI for desktop. But mobile usage has increased in 2014. So, it is important to pay attention on mobile UI and making responsive designs which increases user engagement.

2. Be clear

Image result for clear ui Users nowadays don’t have enough time to pay their full attention to one task. So, the designer is required to keep the design simple and easy to understand. Use simple language, so that they can understand it all at once. They don’t have to do a second guess. Avoid using technical terms and focus on a familiar language and font style. Make call-to-action as easy as possible.

3. Prevent errors

Image result for human errors Humans are prone to make mistakes, but if you make mistakes on websites, they would become roadblocks to your visitors. If something goes wrong while loading a page, it distracts the customer. When designing, a designer should focus on eliminating the possible errors as well. Though this problem is 80% solved during the testing phase, a designer should try to rectify those errors in advance.

4. Consistent interface

Image result for consistent user interface Designing consistency is important as it makes UI & UX better. Here, consistency refers to making things continuous, predictable, and within expectation. Try not to surprise the customer with unexpected results. It make users second guess their decision, and they ultimately move on to the next best option. Ensure consistency of processes, functionality, appearance, and terminology.

5. Context

Image result for context user interface If you are wondering what context is, here is the answer- “Context is how we are connecting new ideas together with the old ones, building relationships and meaning in our world”. You have to apply contextual design in your UI. It could be the location-based, time-sensitive and situation-based design of a website or the app so that it can deliver the most relevant data. Context is a key to human relationships and also a basic element of designing.

6. Defaults

Image result for default actions in UI Customizing things is what every designer loves. It allows customizing interfaces, wallpapers, ringtones, etc. Though people don’t bother so much about it, most devices and other consumer electronics purchased almost never get changed. People generally don’t fix you phone to factory set, until it is the only option. And this fact means designer should make sure that the default setting should be applicable to a large batch of users.

7. Guided Actions

Image result for guided actions in app You should count ‘guided actions’ as a core rule of designing. When you are designing an interface, always make sure that you tell your user what has to be done. They don’t take actions unless they are asked to. That is what we call ‘Call-to-Action’ tactic. If you know the purpose of your app, it would be the easiest task for you. Every business requires an action from the customer, so ensure that your user knows what they have to do next.

8. Feedback

Image result for feedback in app Whether you have a small business or a full-fledged firm, user satisfaction is an important thing. A feedback basically helps you to know what could be done to grow your business, or how to make an app or website better. It could be as simple as running a survey or adding a ‘Complete’ notification once a form is submitted. The system should be able to offer feedback that is relevant, fitting in importance and urgency, comprehensive and sensible and contextual.

CONCLUSION

Designing is an art, and you will grow only if you know how to experiment. But always ensure that you are not missing out on the smaller things to achieve bigger things. It could cause you a long term harm. Experimentation is the key become better with a dash of basics.

9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements.
Also Read:Essential Rules of UI Design
Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.