Posts Tagged ‘Usability’

Best Practices to Overcome Mobile App Usability Issues

If you are not familiar with mobile app development, you would find many fancy words here. But don’t worry, you will totally understand what we are doing and saying here.  Mobile apps are totally dependent on user experience, from onboarding to check out should work perfectly. And usability is one of the most important things. mobileapps-520x245 Even the smallest things are important while developing a mobile app. Things like poor navigation can turn a returning user into an uninstalled app. In short, if your app is useful and important but needs a lot of effort and time, people would prefer to use an alternative rather than learning how to do something.

What is Mobile App Usability? How is it different from User Experience?

To clear the confusion, user experience and usability are two completely different terms, one cannot use them interchangeably. Let us check out the difference- Usability is concerned with the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments” whereas user experience is concerned with “all aspects of the user’s experience when interacting with the product, service, environment or facility” Image result for mobile app usability issues As a question, usability could be modeled as “Can the user accomplish their goal?” whilst user experience is phrased as “Did the user have a good amazing experience?”

Mobile App Usability Requirement-

  • It should be easy for the user to be familiar with the UI.
  • It should be easy for the users to achieve their goals when using the app.
  • There should not be error and hatches in the app.

Here are 7 mobile app usability issues that are often overlooked in mobile app development:

1. Platform Usability

The point here is that an app should work on any mobile platform. Your mobile app should not frustrate the user because it doesn’t work on their specific model of smartphone. You should develop an app that works on different platforms.

2. Provide Value Right Away

Here value means the purpose of your app. If you want your users to come back to your app, you need to make sure that they discover the value of the app early. The mobile app market is filled with thousands of apps competing for the attention of your users so make sure you offer value right from the start.

3. Simple Navigation

We already know that navigation is important whether it is a website or a mobile app, you have to keep a check on navigation. The main issue with mobile apps is poor navigation. Keep one thing in mind that it should not be difficult for the user to find out things in the app.

4. Clear & Concise Content

Content makes or breaks your app. If the content is good and meaningful your users will come back, else you would have to deal with losing customers. It is important to simplify the content when designing a mobile app. You just need enough content that is essential for the user to understand your app.

5. Minimize the number of steps

The fewer the number of inputs, easier it is for the user. Users always want to do things as simple as possible, so you need to make sure that the user doesn’t have to perform many steps to accomplish something.
 Also Read: Are Mobile Apps Helpful for Business?
These are some of the things one need to take care of while getting the app developed. The success of a mobile depends on one thing- how users perceive it. Usability contributes to how a user feels about your app- whether negative or positive. The users consider the ease of use, the perception of the value, utility, and efficiency of all overall experience. Usability is what converts users into regular customers and generate better revenue.  

7 Mistakes Professionals Make in Design Usability

Giving tips on how to do things is easy, but giving tips about mistakes make things easy. A person always learns from mistakes. So, today we are going to talk about the mistakes professionals make in design usability. These mistakes can cause a long-term loss. Let us check out the mistakes-

– Imbalance of creativity and simplicity

Image result for creativity and simplicity balance There should be a good balance between creativity and simplicity. When it comes to designing website pages for a website, it becomes important to keep a balance. Users are habitual with things they see. Placing the usual things at different places could confuse the user. Creativity is not about messing things up, it is about creating something innovative. You don’t need to confuse the users to become creative.

– No search option available

Well, there are many things on one page of a website. There are chances that the user comes to the website looking for a particular thing, and could not find it, this is where search option helps. If search option is not available on every page of the website, there are chances that user might not return to the website. The website given above looks beautiful, but there is no search option which makes it difficult for the user to navigate.

– Navigation structure

Image result for navigational structure Navigational structure is one of the most important aspects of website design. Having a complicated navigation structure may confuse the user. Using breadcrumbs in navigation structure helps the users to know where they are on the website.

– Copied content

Image result for copied content Content makes a huge difference between you and other websites. Putting copied content on your website may not look good on your portfolio. So, content should be interesting as well as original.

– Dead links

Image result for dead links Like the content, one should also keep a track of links on the website. Sometimes old links do not work on the website which causes inconvenience to the user. Dead links directly affect the user engagement. You can easily find dead links with Google webmaster tools and other online software.

Not considering mobile users

Image result for go mobile or good luck Well, we all know that mobile users are the source of traffic on websites. Most of the people use internet on their phones, so if you are not making a mobile friendly website, you would end up losing a lot of customers.

–  Ignoring contact us page

Image result for no contact us page How would people contact you, if there is no contact us page? It is important as it is the first step toward clients commitment.

Summing up

Though these things were basic, but professionals make these mistakes. And the company sometimes end up losing customers because of this mistake. So, you need to keep a check on these things which getting your website developed.