Posts Tagged ‘UI’

Essential Rules of UI Design

In the era of technical advancement, we focus too much on design. We hardly realize that functionality is as important as designing. If you are also planning to develop and designing an app, website, or software, just keep in mind that a balance of designing and functionality will be the reason for your success. But designing itself has a world of its own. We almost forget the essentials in order to achieve the best. The evolution in designing is constant, and there is always something new to learn. One should focus on bringing out function and aesthetic at once. And to stay on the top of the game, here are essentials you have to follow-

1. Focus on Usability

One single design would never work in different type of devices. With the downfall in desktop usage, a designer has to be very careful while designing UI. So, a designer is supposed to make UI that fits in all the screen sizes. Image result for focus on usability ui In the past, developers were highly concentrated on creating a good UI for desktop. But mobile usage has increased in 2014. So, it is important to pay attention on mobile UI and making responsive designs which increases user engagement.

2. Be clear

Image result for clear ui Users nowadays don’t have enough time to pay their full attention to one task. So, the designer is required to keep the design simple and easy to understand. Use simple language, so that they can understand it all at once. They don’t have to do a second guess. Avoid using technical terms and focus on a familiar language and font style. Make call-to-action as easy as possible.

3. Prevent errors

Image result for human errors Humans are prone to make mistakes, but if you make mistakes on websites, they would become roadblocks to your visitors. If something goes wrong while loading a page, it distracts the customer. When designing, a designer should focus on eliminating the possible errors as well. Though this problem is 80% solved during the testing phase, a designer should try to rectify those errors in advance.

4. Consistent interface

Image result for consistent user interface Designing consistency is important as it makes UI & UX better. Here, consistency refers to making things continuous, predictable, and within expectation. Try not to surprise the customer with unexpected results. It make users second guess their decision, and they ultimately move on to the next best option. Ensure consistency of processes, functionality, appearance, and terminology.

5. Context

Image result for context user interface If you are wondering what context is, here is the answer- “Context is how we are connecting new ideas together with the old ones, building relationships and meaning in our world”. You have to apply contextual design in your UI. It could be the location-based, time-sensitive and situation-based design of a website or the app so that it can deliver the most relevant data. Context is a key to human relationships and also a basic element of designing.

6. Defaults

Image result for default actions in UI Customizing things is what every designer loves. It allows customizing interfaces, wallpapers, ringtones, etc. Though people don’t bother so much about it, most devices and other consumer electronics purchased almost never get changed. People generally don’t fix you phone to factory set, until it is the only option. And this fact means designer should make sure that the default setting should be applicable to a large batch of users.

7. Guided Actions

Image result for guided actions in app You should count ‘guided actions’ as a core rule of designing. When you are designing an interface, always make sure that you tell your user what has to be done. They don’t take actions unless they are asked to. That is what we call ‘Call-to-Action’ tactic. If you know the purpose of your app, it would be the easiest task for you. Every business requires an action from the customer, so ensure that your user knows what they have to do next.

8. Feedback

Image result for feedback in app Whether you have a small business or a full-fledged firm, user satisfaction is an important thing. A feedback basically helps you to know what could be done to grow your business, or how to make an app or website better. It could be as simple as running a survey or adding a ‘Complete’ notification once a form is submitted. The system should be able to offer feedback that is relevant, fitting in importance and urgency, comprehensive and sensible and contextual.

CONCLUSION

Designing is an art, and you will grow only if you know how to experiment. But always ensure that you are not missing out on the smaller things to achieve bigger things. It could cause you a long term harm. Experimentation is the key become better with a dash of basics.      

Mobile App Designing Principles

Business and technology go hand-in-hand now. The more technical advanced you are, the more business you would be able to get. Gone is the time when only a few people had mobile phones. Now, most of the people have mobile phones, and they are the ones who make or break your business. And this is the reason, mobile app development market is on the top. Mobile apps are the source by which user gets software in their hands and form their relationships with businesses. Mobile_App_UX_Principles_cove_A4_final But there are some ground rules or principles for mobile app designing. You cannot develop and design a random mobile app, and expect it to be successful. Designing and development should have a balance. And for this purpose, you need to know about these core principles-

1. Purpose of the app

Image result for mobile app designing principles Users should understand the purpose of the app right from the moment they see the name of the app. It should be clear from its name, description, UX, etc. In short, each and every aspect of the app should be apt. No matter what is its purpose, it should focus on a goal, and every aspect should have the power to engage the user.

2. Revenue mode

Well, most of the people think that high rank and most number of downloads can bring the money to the owner, but unfortunately it is absolutely wrong. Rank and numbers definitely bring some money, but it should not be the primary way to earn. It is almost impossible to earn money without a clear strategy. Though making money should not be the sole purpose of the app, but it should be on your list. The only way to make a good revenue model is by knowing your app properly.

3. UX, Color, UI

Image result for mobile ui and ux design The first thing that attracts a user to your app is its appearance. Poor UX can convert your potential customer into never returning user. The purpose of downloading an app is to solve a particular problem, and if your app is clumsy, it would have a major negative impact on the customer. The color psychology in design and commercial space is a topic that predates the digital age but its rules are timeless. The appearance of the app has to be on point.

4. Navigation or search

Image result for mobile app designing principles If it is difficult to find out one thing in your app, you will probably lose 60% of your customers due to this. Navigation is one of the most important aspects of designing a good app. If the app has a larger than normal set of functions or content, there should be a convenient search bar.

5. Well defined data structure and flow

Image result for we defined data flow and structure Mobile phones are the most powerful as compared to any other device, but they have certain restrictions such as processing speed and bandwidth. The designer must pay attention to the data flow of the app. There is no reason to add unnecessary information and the user doesn’t have enough patience to sit and wait for the app to respond.

6. Conversions

Image result for mobile app conversion This principle is majorly targeted for e-commerce apps. An e-commerce app is considered successful if it can convert a user into a customer. There are few things that need to be present in an e-commerce app for better conversion rates-
  • provide the previous search and purchase information,
  • allow user reviews to be viewed and filtered,
  • enable comparison shopping features,
  • provide multiple third-party payment options
  • make it easy to add and manage payment methods.

7. Stats & Analytics

Image result for stats and analytics of mobile app Tracking and analyzing is definitely the most important thing. How would you know whether your app is successful or not? How would you know what should be done to make it better? Well, the answer is by analyzing the data and information. You will get to know where, when, and how a user is engaging with our apps.

8. Product roadmap and upgrade model

Image result for product roadmap Roadmap and upgrade model are pretty much related to each other. Developing an app is one thing, but never updating it would surely ruin your business and work model. Analysis and product statistics basically give you an idea about what can be done to make your app better. But you should also decide and strategize what you are going to do next.
And the most important part of the designing and developing a successful app is “do one thing, and do it well”. Research, analyze, understand and then develop the app. If you are outsourcing your app development, then make sure to give the developer every possible thing to get good results.  

Best Practices to Overcome Mobile App Usability Issues

If you are not familiar with mobile app development, you would find many fancy words here. But don’t worry, you will totally understand what we are doing and saying here.  Mobile apps are totally dependent on user experience, from onboarding to check out should work perfectly. And usability is one of the most important things. mobileapps-520x245 Even the smallest things are important while developing a mobile app. Things like poor navigation can turn a returning user into an uninstalled app. In short, if your app is useful and important but needs a lot of effort and time, people would prefer to use an alternative rather than learning how to do something.

What is Mobile App Usability? How is it different from User Experience?

To clear the confusion, user experience and usability are two completely different terms, one cannot use them interchangeably. Let us check out the difference- Usability is concerned with the effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments” whereas user experience is concerned with “all aspects of the user’s experience when interacting with the product, service, environment or facility” Image result for mobile app usability issues As a question, usability could be modeled as “Can the user accomplish their goal?” whilst user experience is phrased as “Did the user have a good amazing experience?”

Mobile App Usability Requirement-

  • It should be easy for the user to be familiar with the UI.
  • It should be easy for the users to achieve their goals when using the app.
  • There should not be error and hatches in the app.

Here are 7 mobile app usability issues that are often overlooked in mobile app development:

1. Platform Usability

The point here is that an app should work on any mobile platform. Your mobile app should not frustrate the user because it doesn’t work on their specific model of smartphone. You should develop an app that works on different platforms.

2. Provide Value Right Away

Here value means the purpose of your app. If you want your users to come back to your app, you need to make sure that they discover the value of the app early. The mobile app market is filled with thousands of apps competing for the attention of your users so make sure you offer value right from the start.

3. Simple Navigation

We already know that navigation is important whether it is a website or a mobile app, you have to keep a check on navigation. The main issue with mobile apps is poor navigation. Keep one thing in mind that it should not be difficult for the user to find out things in the app.

4. Clear & Concise Content

Content makes or breaks your app. If the content is good and meaningful your users will come back, else your would have to deal with losing customers. It is important to simplify the content when designing a mobile app. You just need enough content that is essential for the user to understand your app.

5. Minimize the number of steps

The fewer the number of inputs, easier it is for the user. Users always want to do things as simply as possible, so you need to make sure that the user doesn’t have to perform many steps to accomplish something.
These are some if the things one need to take care of while getting the app developed. The success of a mobile depends on one thing- how users perceive it. Usability contributes to how a user feels about your app- whether negative or positive. The users consider the ease of use, the perception of the value, utility, and efficiency of all overall experience. Usability is what converts users into regular customers and generate better revenue.  

9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements. Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.