Posts Tagged ‘Successful mobile app’

A Guide to Biggest Challenges in Mobile App Development

Challenges are the major part of development. As the mobile app development market is rapidly growing, it has raised users expectations. However, developing a mobile app has issues and challenges. Somehow, it has become necessary for the developers to know what would be the best for their target audience. In this article, we will try to give an overview of the challenges faced by developers while developing applications.

#1 Developing for client keeping users in mind

Image result for mobile app development When it comes to development, the developers always have dual pressure. At one side, they have to develop the app according to client’s requirement; while on other, they have to keep the end user in mind. And if you want to develop an app to stand out from the crowd, you have to include intuitive design, usable features, and graphics for an amazing user experience.

#2 Cross-platform apps

Image result for cross platform apps Neither we are living in 90s, and nor do we work on a single operating system anymore; so developing apps according to the standard device is no more a good idea. There are different devices with varying screen sizes, so developers have to to keep this thing in mind while developing an app. Developers should adopt a responsive design which is adjustable according to different screen sizes.

#3 Interactive apps

Image result for interactive apps Developing an app and designing an app are two completely different things. And you have to keep the user interaction in mind. An interactive app is more likely to be successful than a non-interactive app. But it could be a big challenge during the designing phase.

#4 Involving end user

Image result for involving end user As I said, the developer has to think about the client and the end user as well. So, it is important to connect with customers and check their feedback for important modifications. The purpose of an app is to make the end user comfortable and for this mobile app should be interactive.

#5 Battery consumption and performance

Image result for battery consumption and performance These factors play a vital role in app development. A good app is the one that consumes less battery without compromising the performance. So, first, the developers have to be clear and confident about their app. In order to do so, you should launch a beta version of the app first, so that the performance and battery issue can be solved.

#6 User experience

Image result for app user experience A successful app is the one which is easy to use and understand. Thus, a developer should keep in mind to keep it simple. There should be user manual or instructions to use it. In short, keeping it simple doesn’t mean compromising on the quality, but it means to make it easy to understand.

#7 Marketing the app

Image result for mobile app marketing Though it is not a developers task, it should be taken into consideration. Marketing turns out to be the biggest challenge, after all. A successful app is a combination of 70% marketing and 30% development. So, one should look for the right tools as well as platforms that can help you in marketing.


Overall, a mobile app is a good source of revenue, but it requires a lot of attention to survive in this highly competitive marketplace. So, the developer should work toward making it successful from the very first day to make sure the success of the app.

4 Must-Haves For a Successful Mobile App

The mobile app market is not the same anymore. There is a huge increase in the number of apps releasing regularly, and it is nowhere near to the end. There are hundreds of similar apps, but not all of them are successful.

Now the question that comes to mind is “What makes an app successful?”.

download There is no particular criterion though there are basics. The definition of success is different for everyone. Let us check out the basics-
  • Quantity – The number of downloads, the percentage of target customers, usage statistics, or other quantitative metrics.
  • Revenue Goals – If your app is set to monetize, success may be defined as a revenue figure, which may be driven from paid downloads or via in-app purchases.
Now, let’s check out four must-haves to make your app successful

1. Market & Audience Research

Image result for market and audience research Theoretically great ideas are just like building castles in the air, don’t make great apps. There are 2.2 million mobile apps available in the App Store today. So, you need to make sure that your app stands out of all similar apps. The best way to stand out is to do market research, analyze your audience and then work on your segment. You need to strategize your work model. Putting your app through some of the validation tests will illustrate how your app will perform in the market.

2. Strategic Marketing & User Acquisition Plan

Image result for user acquisition plan The problem with some companies is that they think they don’t need marketing strategy and acquisition. Their views on making marketing strategy and acquisition, investing time, efforts, and resources are completely underestimating. User acquisition both before and after launching a mobile app is important. The strategy differs based on the nature of your application, audience, type of business, and many other factors. Some of the things you need to consider while making marketing and acquisition strategy include-
  1. Pre-launch outreach- Press release, partnerships, outreach lists, etc.
  2. Teasers and early access offers- Closed beta list and early sign-up pages
  3. Product sites (Product Hunt, Beta List, CrunchBase, etc.)
  4. App store optimization and discovery
User acquisition is basically current marketing efforts, much like attracting customers for any other business does.

3. Seamless User Experience

Image result for user experience design Every app needs a solid UX as it is the basic of making an app successful. If a user struggles to perform basic tasks on your app and has problems working with core functionalities, the result is poor usability. Other examples of poor user experience include- long loading time, app performance issues, inaccessible features, long registration process, etc. Failing to attain stability in UI & UX can cause a long term damage to your product and business.

4. Proper Testing

Image result for application testing Testing is an extremely important step now. You cannot make your app live without testing it. However, it is estimated that 44% of defects are found by the user, 24% from direct feedback, and another 20% from public user reviews in app stores. It is difficult to entice the user second time once they uninstall your application for the first time. Keeping the market competitiveness in mind, releasing a good product is mandatory. While it is impossible to remove all the bugs in one launch, it is a long-term process, but testing can solve 60% of your problems before launch. If your app goes live lacking proper basic functionality, users would likely abandon the app without second thoughts. For this reason, it’s important to first track both front-end and back-end functionality to get a thorough understanding of how well your app is performing.


An app’s performance dependent on many factors that can range from marketing strategy, budget to competition. But beyond these factors, launching a poor app could cause a major setback to your app.
  Bottomline is before launching the app, you should always put efforts on market and audience research, follow the best practices in the market, assure and re-assure your app’s working with testing. And these things can make a huge difference between you and other competitors.