Posts Tagged ‘Mobile App’

9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements. Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.

A Guide to Outsourcing Mobile App Development

Outsourcing your mobile development project to a third party is an important decision.  It is dependent on many things and varies according to the situations. Though there are many options for outsourcing your work, but you need to decide which one is best for your business. This guide will give you a good idea about whom should you outsource your business. You need to take many things into consideration including manpower, resources, budget, etc. At the end of this article, you will have a fair idea about which option you will be choosing for your future mobile app development. Top-Emerging-Trends-in-Mobile-App-Development

Let us have a look at the options for outsourcing-

#1 Boutique Mobile App Development Firms

Image result for mobile app development Boutique mobile app development firms are not included in the technology giants. While they have the best services to offer, they are not set-up on the big scale. These firms specifically focus on mobile app development. They don’t keep it as a secondary product. They have strong technical capabilities and specialized platform knowledge. Though these companies are not as big as the business tycoons, but they vary as per different aspects. It includes technical expertise, resources, technology, project complexity, team size, etc. Such companies have the best to offer according to your budget.

#2 Big App Development Firms

Image result for mobile app development They are the basic technology giants. They have different domains under one string. Mobile app development is usually one of their products. While these companies are highly capable, but they lack at certain points. They have thousands of clients working with them due to which the small clients get less leverage over the big one.

#3 Independent or Freelance developers

Image result for mobile app development Let us keep the companies aside, and talk about the freelancers. Freelancers are probably the ones who are already working in a company but work part time to make extra money. Even though you will have the whole attention of the person, but there is a possibility of not getting the best returns. They are comparatively less expensive. Image result for mobile app development

Which one is right for you?

Outsourcing app development work is a decision that needs to be made according to the organizational goals and requirement of the project. Successfully determining these two things will help you to eliminate many options early in the process. After which you need to concentrate on the risk factor, time period, budget, and customization. And deciding these things will dissolve the other half of your search process. Once your company is able to determine the best route, you can begin researching and narrowing down the best vendor options.

5 Common Myths About Mobile App Development

The mobile application development industry is expanding, so are different myths about it. The industry has gone through many leaps and bounds recently. The reasons behind misconceptions could be half knowledge, hearsay, and past experience. While developing an application different problems and bugs come up which they are not obvious. People generally consider that these errors and bugs are similar, and this is what encourage myths. These misconceptions start from the sources or companies who could not get what they exactly want. They are generally old presumptions or because of out-of-date ideas which are not correct. And this why, the expansion of this industry has led to many misunderstandings relating to this line of business. In the following piece, we may be debunking a few of these myths:

Myth 1: In-house app development takes same time as the outsourced companies take

Image result for inhouse app development vs outsourcing Well, the reality is completely opposite. Developing an application yourself will take exactly 3-4 times the amount of minimum time you decided. Outsourcing the work would give you 90% results as there will be professionalism. Some companies decide to develop the app themselves to save money and time which ultimately turns out to be a bad idea.

Myth 2: Mobile app development is inexpensive

Image result for mobile app development is inexpensive Yes, the mobile apps are more compact in size than regular internet application, but it doesn’t make it less expensive. In fact, developing a mobile app need more expertise than any other app. The major cost needs to be sustained to employ or the expertise of a mobile application agency and getting software developed. The only already built thing available for free are the application quotes. Apart from this, the developers need to work it out themselves. So, the fact is mobile applications are not inexpensive.

Myth 3: Mobile apps develop their own demand

Image result for mobile app marketing Going by the facts and numbers, it is not as simple as it looks. A mobile application has to compete with many other similar applications. In order to come into the market, your marketing campaign needs to be strong enough to stand out from the competitors. Users just don’t rush into downloading applications on their phone as soon as they are released. So, you need to make sure that you marketing campaign attracts the users.

Myth 4: Building customised application demands a lot of programming

Image result for mobile app programming This myth has become everyone’s favourite, but let us come down to the reality. According to today’s scenario, most of the companies require minimum programming to build a solution. Companies need to accept the reality that company’s flexibility is more about the platform and incorporation than improvement, creation and release mobility solutions in a small fraction of the time and cost of standard solutions.

Myth 5: Facilities require huge investment

Image result for mobile app upgradation investment Though investment is required, but it is the poor planning of companies which lead to this myth. Most of the companies think that adding more servers is the solution to every problem. While you can easily provide a secure, scalable, and inexpensive solution with a cloud-based system. All you need to do is consult with an expert and make a well-planned financial strategy. These misconceptions have been flowing around the market which do not make sense. And if you are also dealing with it, you need to get out and find something better. These myths somehow degrade the quality of a mobile app, and it could be a huge disadvantage for the client and the developer as well.

The Criteria of Developing a Mobile App

What is the purpose of developing a mobile app? The first thing you should know about mobile app development is that every app has a purpose. It could be presenting your business idea to the people in the form they want to see or maybe to enhance user experience. So, if you are struggling with finding out the purpose, you would probably have trouble after releasing the app. Image result for mobile app development Features of an app are the next most important thing. They have the power to either make it or break it. But how would you decide what features can make your app the best? Let us go into details:

#1 Research

Image result for research mobile app development A thorough research before starting the development makes your work easier. It helps you to know about the user experience, services you should give, and how to make it better.

#2 Define the purpose

Image result for purpose of mobile app development As I have mentioned, it is the most important thing. If you cannot figure out the purpose of your application, it may not turn out to be the way you want it to be. So, before moving forward, know what exactly do you want from it. Scrutinise its purpose, inspect what are you expecting from it, know what do you want your app to become, and where do you want to see it in next 6 months or a year.

#3 Choosing the mobile app feature

Image result for features of mobile app development When you are done with your research and defined the purpose,  you should move to the next step. Now, you have to choose the mobile app features. Know your product, know the requirements, examine it as a user’s perspective and go ahead with the features.

#4 Determine the success rate

Image result for task check Determining the success rate is not too difficult. The easiest way to determine the success rate is to check whether all the features are working or not. As an example, you wanted a drop down menu in your app, the developer developed it; now if it works they way you want, then the success rate is 90%. Success rate will be 100% only if it goes hand in hand with other features.

#5 Prioritize your features

Image result for priority check The most common strategy to prioritize the features is to classify them according to the requirements. You should also rank priority within each classification. Prioritizing means developing the influential features first.

So, this is our criteria for developing an app. What is yours? Share your views with us in comments!