Posts Tagged ‘Digital Marketing’

Things You Should Know About SEO

Competition brings out the best in everyone, especially when it comes to business. Almost every business has a website which is important for growth, but what is the use of that website if it is not visible to the visitors? Having a website is meaningless if it doesn’t help you in growing your business. Image result for SEO If your website doesn’t show up in the first few pages of the search engine, the people would not even notice it. According to a research, 89% of people use search engines to look for products, services, and information. But how do you manage to rank well on search engine pages? The answer is through Search Engine Optimization.

Know more about search engine optimization

It is the process of getting traffic from the free, organic and natural search results on the website, also known as SEO. Most popular search engines rank the web pages on what the search engine considers most relevant to users. The term refers to the process of tuning a website to achieve a high ranking for specific keywords or phrase. Image result for SEO SEO is not what it used to be 2 years ago. Now, the key to SEO is meaningful content.

Problem

The main problem you will face is that very few companies and people know how to optimize a website or what to do afterward. Yes, it is possible to create an attractive site, but there are hundred such websites which look the same. SEO majorly depends on the content of your website. So, you are supposed to put original content on your website. Image result for SEO You need to hire a company who know about search engines and how they prioritize and rank the website. They should know about things like website traffic, social networking, and other technical aspects.

Conclusion

Image result for SEO So, after know about the search engine optimization and the problems, we conclude that the focus of SEO should be on the searchers, not the search engine. All the search engines have the same criteria of ranking page. They rank on the basis of what is most relevant to the user. So, rather than focusing on what search engine wants, the company should focus on what the user wants to see. This is what makes your website’s ranking better.  

The Email Marketing Checklist

Digital marketing is not similar to the native marketing. There are a lot of differences and categories. And by categories, I’m trying to refer to different categories in digital marketing itself. And one such category is email marketing. Email marketing is one step up from the native marketing and one down from the digital affiliate marketing. And you just cannot afford to make mistakes in email marketing because it is next to impossible to correct or hide them. Image result for email marketing   Making mistakes in sending out an email to a huge audience could literally ruin the brand consistency and reputation. It is a marketer’s worst nightmare. So, it is extremely important to check and double-check the email before hitting the send button. And for double-checking, you should have a checklist.

Also Read:Using Amazon SES for email delivery in Rails 3

The check is kind of a quality analysis before hitting ‘send’. ┬áIt helps you ensure that you have a well-structured email. Before jumping into the checklist, let us check out what does a well-structure email means.

Writing an email for marketing purpose consist of four basic steps-

  • Audience: Who is the receiver of the mail?
  • Content: What you are trying to say? What should be written?
  • Creative: How does the email look?
  • Campaign: The campaign that is sending out your email.
These four things may seem obvious, but adding these things to your checklist is important. You will have an overview of what are the components and if you are doing anything wrong.

Also Read:Essential Test to Perform Pre-Launching the Website

Now let us check out the checklist, and if you do not have one, it is the time to make it.

A good checklist depends on how well do you know the basic components of email marketing. Making edits and check few lines in an email could influence other components as well. Example- If you change the subject line of your email, you may need to change the content or create a new audience as well. Now we will be discussing four basic components according to different criteria-

#1 Follow the basics

Basics refer to the company’s practice/ style that they have been following for the process. One need to iterate those best practices to create consistency across all the communications, especially if you have a large team. If there are multiple people working on sending emails to different audiences, it becomes a necessity, so that it becomes easy for the reader to take an action. Check out how it works with basic components-
Audience
  • Make sure whether the names of the recipients are written in proper format.
  • Exclude the bad email values from the list
  • Refer to the most up-to-date fields created by marketing operations
Content
  • Use influential language according to the business type
  • Keep a check on editorial, spellings, capitalization guides etc.
Creative
  • Check whether all the dynamic content appears properly on the client side.
  • Give description for all the images.
Campaigns
  • Check the correct time zone.
  • Keep an hour difference between completion and scheduled timings, just in case you need to make last-minute changes.
  • Always put proper email addresses and check the email database carefully.
Image result for email marketing

#2 Edit and check for your biases and mistakes

Accept it or not, it is extremely hard to edit your own content. And as humans, we tend to make the same errors few times. That is where checklist becomes extremely important. We become a little bit biased while editing our own content. So rather than making a mistake, get it checked from your colleague. They pick up your mistakes more easily than you can. It is solely related to content, check out the following to solve this-
Content
  • Edit until you get a final short and simple email
  • Never go out of context
  • Let you readers know what the asset or event you are trying to promote
  • The tone of email should match the tone of event
Editing
  • There is one basic of editing- write with compassion and edit without mercy.
  • Make sure that the punctuation and bullet points are consistent
  • Commas, capitalization, and grammar should be flawless
  • There should be no run-on sentences
Formatting
  • Ensure the logo is linked properly
  • Give a look at HTML and text version of email
  • Header should be in all caps
  As a marketer, it is must to have a checklist than making mistakes in front of the reader. Most of the marketers have their own checklist, some of them are open about it while some keep it a secret. This is our checklist if you also have something we missed out on, share it with us in the comments.