Posts Tagged ‘Designing’

Top 3 Designing Mistakes That No Designer Should Make

Flawless designs are mandatory nowadays. Customers have an eye for detail, they see everything carefully. So, a designer cannot afford to make small and common mistakes. It is the time to learn from the mistakes you have made in the past. eb-Design-Mistakes   As a designer, you need to understand that the mistakes you make have a huge impact on the customer’s business. So, you should try to avoid common mistakes. Here are three common designing mistakes that can cause a major harm to the client and your work as well-

#1 Clutter and inconsistent design

Designing goes hand in hand with creativity. A good design should be creative, but not cluttered and inconsistent. One thing that you should keep in mind while designing is that ‘more is less’. If you keep way too many things on one page, the visitor gets confused and may lose attention. Keep minimum, but relevant content on the page. Image result for inconsistent website designs

How can you fix it?

Keep one thing in mind that consistency and simplicity are what attracts the audiences most. So rather than adding so many things on your page, focus on what is important. The goal of the page should be clear, and the important elements should be visible. The consistency here refers to the color scheme and layout of the website. Completely changing the color scheme and layout of the website could confuse the user. Overall, consistency is required for brand building.

#2 A complicated navigation

Navigation is one of the most important aspects of a website. Having a complicated navigational design ruins the website. A visitor does not want to see a complicated website. And if it takes too much time to locate things on a website, the visitor prefers to move on to the next option. Image result for complicated navigation website

How can you fix it?

Unnecessary content is a total waste of space and customer’s time. Check every page of your website thoroughly, and remove the content and things that are not required. Easy navigation is indispensable for every page. All the pages should have a usual click pattern. Everything should be maximum 3 clicks away. User goes 8-10 click away only if the website is interesting.

#3 Using poor quality images

Sometimes when the client pressurises the designer, he/she ends up making the website live with poor quality images. And it turns out to be a big mistake. We are in the generation in which people use authentic high-quality images. If you are still using poor quality shutter images, it could be a huge disadvantage for the customer. Image result for poor quality images on website

How can you fix it?

You have two options. Either you can design your own images with different colors and typography or you can hire a photographer. The second one increases the website’s appeal.  

Conclusion

In the end, it is important for a business to create a website which can give results. It is the time to learn from the common mistakes. We hope these points would help you to become a better designer. Also, share you experiences and views with us in comment! 

7 Key Principles of Mobile Web Designing

Designing is more than a website and a few pictures. There is much more to it. Though in this article, we will not go into the details, we will discuss some fundamental principles. These fundamental principles are applied to all mobile website design. Let us check them out-

#1 Design for mobile- based on most popular and important content

Image result for content Copy content from another website causes much more harm than you can ever expect. Mobile website user usually visits a website when they are looking for a solution. And content is what answers them.

#2 Everything should be available

Image result for clear mobile website design Availability refers to the fact that there should be everything a user can possibly look for, even if it is not visible. A user should be able to access all the important content on the website. The visitors gets annoyed when they could not find the information they are looking for.

#3 Limit navigation options

Image result for navigation options for mobile web designing You need to be sure about the information that you put in front of the user. In order to make your website mobile friendly, you need to reduce the number of clicks, number of menu layers, and you need to simplify it for the user.

#4 Buttons

Image result for buttons on mobile website While using a mobile website it becomes difficult for the user to click on the links in the text. So the designer should put buttons instead. Avoid the small fonts and minuscule buttons. Instead, use elements that are easy to click.

#5 Social media handle availability

Image result for social media handle availability on mobile website The design of the website is definitely important but keep your social media handles there. It gives the company better recognition and credibility.

#6 Watch your media

Media elements are important, they can cause problems for the mobile users. Video formats like Flash don’t play on certain mobile operating systems. You should also keep an eye on the large image files, bloated fonts, and unnecessary characters, they take unnecessary loading time.

#7 Problematic pop-ups

Image result for pop ups on mobile website Too many pop-ups annoy the mobile visitors. Too many sign-up boxes on a small screen are frustrating. Unless it is very important.

#8 Limited information

Asking for too much information would put the customer in confusion. Forms are a pain to fill out, especially when you are typing with your thumbs. Keep the text input needed as minimum as possible.   There are many other things about mobile web designing that you think. What are your principles? Share your ideas and advices in the comments.

Anticipatory Design- The Next Level of Designing

The designing advancement has introduced a new designing pattern called ‘Anticipatory Design’. It is a pattern which is one step ahead of the user. The design pattern within the field of predictive user experience (UX). The idea behind it is to reduce the cognitive load of users by making decisions on their behalf.

anticipatory-design   It is different as compared to other patterns. The main difference is that these decisions are made without any input from the user at the time. The goal of creating this pattern is to provide a seamless experience to the user.
In simple words, the Anticipatory design is a design that knows what the user is looking for beforehand. It takes them to their destination smoothly and efficiently. In fact, tech giants like Facebook, Amazon, and Google are using it to enhance the user experience by showing them what they want to see.

Automation is on its way!

It can be seen as the automation of our thought process. Internet of Things has changed our way of life, and anticipatory design is one of its product. Our data is interpreted by machine learning algorithms to provide us the best experience. 1-7L5dA1Cqb8Jz5aU1X900BA The anticipatory design is a mixture of three things- learning (Internet of Things), predicting (Machine Learning) and anticipation (UX Design).

How is it evolving UX?

UX designing is a craft which is changing rapidly; interactions, increasing responsibilities, and forms influence the user’s mindset. User interfaces take different forms according to different users. UX designers are trying to get into user’s head to increase the engagement. But along with this, experience designing and automation requires discussions and design practices to reduce the forecasted design challenges. Anticipatory Design Image 1

Wrapping up

Predictable UX is an increasingly growing field of expertise. The UX designs are changing with the time. It is shifting toward the Artificial intelligence that is meant to make things easier. Though it could be the next big thing for the generation, you should be aware of what could go wrong when the user has to choose between forceful action and anticipated action.

Mobile App Designing Principles

Business and technology go hand-in-hand now. The more technical advanced you are, the more business you would be able to get. Gone is the time when only a few people had mobile phones. Now, most of the people have mobile phones, and they are the ones who make or break your business. And this is the reason, mobile app development market is on the top. Mobile apps are the source by which user gets software in their hands and form their relationships with businesses. Mobile_App_UX_Principles_cove_A4_final But there are some ground rules or principles for mobile app designing. You cannot develop and design a random mobile app, and expect it to be successful. Designing and development should have a balance. And for this purpose, you need to know about these core principles-

1. Purpose of the app

Image result for mobile app designing principles Users should understand the purpose of the app right from the moment they see the name of the app. It should be clear from its name, description, UX, etc. In short, each and every aspect of the app should be apt. No matter what is its purpose, it should focus on a goal, and every aspect should have the power to engage the user.

2. Revenue mode

Well, most of the people think that high rank and most number of downloads can bring the money to the owner, but unfortunately it is absolutely wrong. Rank and numbers definitely bring some money, but it should not be the primary way to earn. It is almost impossible to earn money without a clear strategy. Though making money should not be the sole purpose of the app, but it should be on your list. The only way to make a good revenue model is by knowing your app properly.

3. UX, Color, UI

Image result for mobile ui and ux design The first thing that attracts a user to your app is its appearance. Poor UX can convert your potential customer into never returning user. The purpose of downloading an app is to solve a particular problem, and if your app is clumsy, it would have a major negative impact on the customer. The color psychology in design and commercial space is a topic that predates the digital age but its rules are timeless. The appearance of the app has to be on point.

4. Navigation or search

Image result for mobile app designing principles If it is difficult to find out one thing in your app, you will probably lose 60% of your customers due to this. Navigation is one of the most important aspects of designing a good app. If the app has a larger than normal set of functions or content, there should be a convenient search bar.

5. Well defined data structure and flow

Image result for we defined data flow and structure Mobile phones are the most powerful as compared to any other device, but they have certain restrictions such as processing speed and bandwidth. The designer must pay attention to the data flow of the app. There is no reason to add unnecessary information and the user doesn’t have enough patience to sit and wait for the app to respond.

6. Conversions

Image result for mobile app conversion This principle is majorly targeted for e-commerce apps. An e-commerce app is considered successful if it can convert a user into a customer. There are few things that need to be present in an e-commerce app for better conversion rates-
  • provide the previous search and purchase information,
  • allow user reviews to be viewed and filtered,
  • enable comparison shopping features,
  • provide multiple third-party payment options
  • make it easy to add and manage payment methods.

7. Stats & Analytics

Image result for stats and analytics of mobile app Tracking and analyzing is definitely the most important thing. How would you know whether your app is successful or not? How would you know what should be done to make it better? Well, the answer is by analyzing the data and information. You will get to know where, when, and how a user is engaging with our apps.

8. Product roadmap and upgrade model

Image result for product roadmap Roadmap and upgrade model are pretty much related to each other. Developing an app is one thing, but never updating it would surely ruin your business and work model. Analysis and product statistics basically give you an idea about what can be done to make your app better. But you should also decide and strategize what you are going to do next.
And the most important part of the designing and developing a successful app is “do one thing, and do it well”. Research, analyze, understand and then develop the app. If you are outsourcing your app development, then make sure to give the developer every possible thing to get good results.  

What Should be Your First Priority- Content or Design?

Hiring an agency to make a website for your business is a tough task. It comes with a lot of questions, and the best way to answer these questions you need to prioritize the events. You can do it easily if you are somewhat related to technology. If you have knowledge of coding, programming or the web designing then it would be easy for you to build it yourself, but everyone does not have the luxury of that knowledge. main-qimg-e74dc8b379ccfe3c34e12243acd127f0-c So, you are left with only one option which means hiring a company to do it. It could be divided into two parts- content and designing. Designing have an unlimited option- from swirly animations, smooth java, embedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades- that adds the WOW factor to the website. Image result for content vs design But if your content is not up to the mark, a good design would be nothing. Designing attract the eyes, but content keeps the user engaged.  In short, content is equally important as the designing. And here is why you should give equal importance to the content.

#1 Design would be expensive

Image result for content vs design Whether you are a small enterprise or a full-fledged firm, the budget is always an important factor. Starting designing before having the content in hand could increase the cost of designing as the design will be vast and artistic, not catered to your content or target audience as such. Yes, it would look amazing, but you cannot go out of budget just because you have not prioritized the activities. There are other possibilities as well which can turn out to be a disaster for your company.

#2 Design without content is a hazard

Image result for content not found Directly jumping into the design most of the time gives bad results. Many designers and agencies themselves jump into selecting templates and pattern that would be right for you without giving content a second thought. It makes content writer’s work difficult, they would have to twist and turn their content as per the design, which ultimately affects your business.

#3 It becomes chaotic

Image result for chaotic website Neither the designer have the idea about the content, nor do the writers have any idea about the design, both parties get confused that makes the situation chaotic. The design team would have no idea about choosing the best design, and the content team would also be confused about writing content that fits the design. You would get the best results only if both the things would go hand-in-hand.

Bottomline

So after going through all the points, you must have an idea about which one is the best option. The bottom line is you need a smooth, beautiful, and up-to-date website that can engage the users. Both of the things are important and should go hand-in-hand. The best possible way to do so is to let the teams discuss what would be the best thing to do. Let the team design the flow rather than making decisions yourself. So that you can have the desired result. The designing and content team are the best decision makers for the same.

Reasons Why Infographics Are Important in Content Marketing

Content is the king of the digital age,’ you must have heard these words many times. But have you wondered if everyone likes to read or not? I bet, you didn’t give it much thought. Well, we did. Content is definitely important, but content alone cannot do everything. Amazing visuals like pictures, infographics, videos, etc. are also important with good content. One needs to understand the importance of both things. Let us talk about an important aspect of the content market- Infographics- and why they are important.

What are infographics?

Image result for infographics Infographics are visually compelling medium to communicate with a viewer. They are a mixture of writing, design, and analysis that are ideal for an age of big data. Taking a data and presenting it in a visual shorthand is the process of making infographics. Now, the question is why is important if we already have content? Let us discuss the reasons why infographics are important in content marketing-

#1 Easily Scanned and Viewed

According to a research, our brain captures 90% of the information visually. Human beings are highly visual, they capture most of the information which comes visually. Plus, infographics are easy to view and understand which makes them important.

#2 Attractive and captivating

People love facts, figures, numbers, and statistics. The best way to compel a user is by adding some images and graphics to the stats and numbers. People may love reading but adding some images and graphics would definitely attract them more. inforgraphics content marketing enbake

#3 Worldwide Coverage

Online publishing is now visible globally at the push of a button.  Infographics being local print media are easily distributable and can reach a higher number of people.

#4 Increases Traffic

A good and captivating infographic would drive more traffic to your website. They are easier to share and send, so they draw more people traffic. Image result for infographics increase traffic

#5  Viral Capabilities

They are virally more capable. They have the capacity to be shared on social media platforms easily, and that is why they become viral as compared to ordinary text content.

#6 Benefits Search Engine Optimisation

The viral nature of infographics makes them easy to crawl on search engines. Google will index your site higher which increases your rank as well. Image result for infographics help seo

#7 Portable (Embeddable)

When you publish an infographic, the code to put it in a WordPress blog or website is provided as an embeddable code. This creates a link between your website and theirs.

#8 Brand Awareness

As we know infographics are more attractive, embedding your logo in them creates “Brand Awareness”. They are a powerful source of making your brand recognizable. Image result for infographics increases brand awareness The real challenge with infographic is creating them. One needs to be creative, smart, and intelligent to make a good infographic. Though there are new tools and platforms that make this task easier such as visual.ly and statsilk.com. You can develop them with help of tools as well.   *Note: We don’t have any copyright on any of the infographics.

7 Things Users Hate about your Website

Wondering why your website has a high bounce rate? There could be several reasons. One of them could be that the website is not engaging. We are in the fast-paced world where everything is just a click away. So the users are habitual to things happening within seconds. Almost, all the websites are responsive because they can engage a user. You might like your website, but there are certain things that your user find annoying.

Wondering what these things could be? Check them out below:

#1 Your website takes forever to load

Image result for website loading time People are impatient nowadays. If your website’s page optimization is poor, the user would hardly spend 3-4 seconds. And it increases the bounce rate.
Also Read:Essential Test to Perform Pre-Launching the Website

#2 The slider in your website takes way too long to load.

Image result for website slider loading It is not necessary to put a slider on your website. It increases the load. If you want to put a slider, then make sure that it does not take too long to load.

#3 The user interface of your website is poor

Image result for poor UI We like what we find attractive. Same thing happens in the case of a website. The user interface of the website has the power to make or break a customer. So make sure to have an interface which can engage users.

#4 It is not mobile friendly

Image result for mobile friendly interface Most of the people use websites on their mobiles. If your website is not user-friendly, it might you a fortune.
Also Read:11 Must Have WordPress Plugins

#5 Your website has a bad navigation

Image result for bad navigation design Bad navigation means your website is way too clumsy to handle. Bad navigation can result in losing customers. There should be call-to-action buttons with which user can find a good reason to stay on your website.

#6 There is no blog section on your website

Image result for no blog on website Whether you accept it or not, blog section resolves many problems. If you do not have a blog section on your website, it will be difficult for a user to get an idea of your work and services.

#7 You have no social media buttons on your website

Image result for social media buttons Social media is a new mark for credibility. Having no social presence can result in no user engagement. People likes to check out your work on social media platforms.

Introduction to Sass for Beginners

Sass can be considered as CSS with superpowers. It is an extension to CSS that helps a person to write in more flexible styles. The world SASS stands for Syntactically Awesome Style Sheets which was initially designed by Hampton Catlin and developed by Natalie Weizenbaum. Image result for sass There are extended features in Sass in comparison to CSS. It helps to make larger and complicated stylesheets clearer to understand and easier to maintain. The new features include mixins, nesting, variables, inheritance, etc. Apart from this, the code is more organized and allows us to work quickly. Writing a code in Sass is not similar to writing it in CSS. For converting a Sass code into CSS code, you need to use a compiler. And you need to be very careful while coding.
Also Read:Anticipatory Design- The Next Level of Designing
  There are different compilers and apps that can help you to achieve your goal-
  • Hammer
  • CodeKit
  • Compass
  • Koala
  Before going forward, just make sure that you do not get confused by the two syntaxes of Sass. There are two different ways to write the code, though both of them produce the same result. The intended syntax and SCSS files are traditionally given the extensions .sass and .scss respectively. We will be using .scss syntax in this article-  

#1 Variables

Variables can change a code quickly. The concept is similar to other languages. It stores a certain value inside, acceptable values for variables include numbers, strings, null, lists and maps.   In Sass, it can be declared with ‘$’ symbol followed by the name of the variable. In the following case, ‘blue’ is the variable followed by ‘$’ symbol.
  1. /*
  2. // We define the variables.
  3. */
  4. $blue: #3498db;
  5. $red: #e74c3c;
  6. $background: #34495e;
  7. /*
  8. // We apply the variables.
  9. */
  10. body {
  11.  background-color: $background;
  12. }
  13. h1 {
  14.  color: $blue;
  15. }
  16. p {
  17.  color: $red;
  18. }
It compiles to this:
  1. body {
  2.  background-color: #34495e;
  3. }
  4. h1 {
  5.  color: #3498db;
  6. }
  7. p {
  8.  color: #e74c3c;
  9. }
These are just basic things, there are a lot of things which can be done with Sass.

#2 Nesting

Nesting concept is usually used in structured programming languages. It is related to the control structure enclosing into one another. There are different indentation levels in the code, but it is preferred that more than four levels of nesting should be done. Sass allows us to use CSS rules and keeps you from unnecessary repeating. Let us see the example to understand this feature more-
  1. ul {
  2.  list-style: none;
  3.  li {
  4.    padding: 10px;
  5.    display: inline-block;
  6.    a {
  7.      text-decoration: none;
  8.      font-size: 16px;
  9.      color: #333;
  10.    }
  11.  }
  12. }

#3 Extend/Inheritance

Inheritance, in general, is a very powerful feature in programming languages. This concept lets us share sets of CSS properties with one another. It helps to keep the code DRY. It is used when we need similar-styled elements that need some details. Let us understand this with an example by making two buttons- primary and secondary-  
  1. $blue: #3498db;
  2. $red: #e74c3c;
  3. $white: #fff;
  4. .btn {
  5.  display: inline-block;
  6.  padding: 6px 12px;
  7.  font-size: 14px;
  8.  text-align: center;
  9.  border-radius: 4px;
  10.  color: $white;
  11. }
  12. .btn-primary {
  13.  @extend .btn;
  14.  background-color: $blue;
  15. }
  16. .btn-secondary {
  17.  @extend .btn;
  18.  background-color: $red;
  19. }
It compiles to this:
  1. .btn, .btn-primary, .btn-secondary {
  2.  display: inline-block;
  3.  padding: 6px 12px;
  4.  font-size: 14px;
  5.  text-align: center;
  6.  border-radius: 4px;
  7.  color: #fff;
  8. }
  9. .btn-primary {
  10.  background-color: #3498db;
  11. }
  12. .btn-secondary {
  13.  background-color: #e74c3c;
Here Sass combined the selectors instead of repeating the same code. It saves our time and memory as well.

#4 Mixins

Mixins allow a developer to make groups of CSS declarations that could be reused for our websites. One can pass values as arguments that allow our mixin to be more flexible.
Also Read:Essential Rules of UI Design
The @mixin directive is used to define mixins and @include directive is used to use them. Let’s build a simple basic mixin border-radius that we can use for buttons.  
  1. /*
  2. // We declare the mixin.
  3. */
  4. @mixin border-radius($radius) {
  5.  -webkit-border-radius: $radius;
  6.     -moz-border-radius: $radius;
  7.      -ms-border-radius: $radius;
  8.          border-radius: $radius;
  9. }
  10. /*
  11. // We apply it on our button.
  12. */
  13. .btn {
  14.  @include border-radius(4px);
  15. }
It is compiled to this:
  1. .btn {
  2.  -webkit-border-radius: 4px;
  3.  -moz-border-radius: 4px;
  4.  -ms-border-radius: 4px;
  5.  border-radius: 4px;
  6. }
This is an efficient way of using mixins if a property requires prefixes to work in all browsers.
Also Read:9 Ways to Enhance Mobile App User Experience

Bottomline

So this is all as an introduction to Sass. There is a lot more in Sass. It is a powerful tool that helps us to design incredible things. Being an extended version, it definitely gives us extended functionalities.    

7 Mistakes Professionals Make in Design Usability

Giving tips on how to do things is easy, but giving tips about mistakes make things easy. A person always learns from mistakes. So, today we are going to talk about the mistakes professionals make in design usability. These mistakes can cause a long-term loss. Let us check out the mistakes-

– Imbalance of creativity and simplicity

Image result for creativity and simplicity balance There should be a good balance between creativity and simplicity. When it comes to designing website pages for a website, it becomes important to keep a balance. Users are habitual with things they see. Placing the usual things at different places could confuse the user. Creativity is not about messing things up, it is about creating something innovative. You don’t need to confuse the users to become creative.

– No search option available

Well, there are many things on one page of a website. There are chances that the user comes to the website looking for a particular thing, and could not find it, this is where search option helps. If search option is not available on every page of the website, there are chances that user might not return to the website. The website given above looks beautiful, but there is no search option which makes it difficult for the user to navigate.

– Navigation structure

Image result for navigational structure Navigational structure is one of the most important aspects of website design. Having a complicated navigation structure may confuse the user. Using breadcrumbs in navigation structure helps the users to know where they are on the website.

– Copied content

Image result for copied content Content makes a huge difference between you and other websites. Putting copied content on your website may not look good on your portfolio. So, content should be interesting as well as original.

– Dead links

Image result for dead links Like the content, one should also keep a track of links on the website. Sometimes old links do not work on the website which causes inconvenience to the user. Dead links directly affect the user engagement. You can easily find dead links with Google webmaster tools and other online software.

Not considering mobile users

Image result for go mobile or good luck Well, we all know that mobile users are the source of traffic on websites. Most of the people use internet on their phones, so if you are not making a mobile friendly website, you would end up losing a lot of customers.

–  Ignoring contact us page

Image result for no contact us page How would people contact you, if there is no contact us page? It is important as it is the first step toward clients commitment.

Summing up

Though these things were basic, but professionals make these mistakes. And the company sometimes end up losing customers because of this mistake. So, you need to keep a check on these things which getting your website developed.  

5 Reasons Why Redesigning on Regular Intervals is Important

We have talked about the aspects of web designing, elements, kinds, and many other things. We have already discussed the importance of the responsive websites. They are accessible on all device, be it a mobile, tablet, or laptop. But designing a responsive website is not enough, you need to update it at regular intervals. There are several reasons why redesigning or updating a responsive website on regular intervals is important. I have enlisted some of them, let us go through them:
#1 In the fast-paced world, technology is developing rapidly. There are new trends and technological advancements every day. People are doing everything possible to grow their business. Website redesigning is a part of business growth. And if you are still working on 20th century’s website, then you are probably losing potential clients.

Image result for technological advancement

#2 Every new trend is a new sale booster. If a user finds something new and different on your website, he/she would surely come back. So make sure that you bring something new to the user after redesigning, else it would be a waste of time and hard-earned money.

Image result for technological advancement

#3 Introduce new functionalities and features, but be careful with page loading. Instead of bringing something new, make sure that you do not end up deteriorating the page loading time.

Image result for technological advancement

#4 Adding new content can turn out to be a huge advantage. It can bring new people to your website and increase the traffic. But always make sure that the content is original. Never add copied content as it not only affects your page ranking but also raise questions on your previous work.

Image result for new content

#5 A website needs your undivided attention. And if you are the owner of the website, you should make sure to be up-to-date with latest trends in the digital world. Keep track of the manual work you have to do on the website.
Image result for new content The purpose of redesigning is not just to add some new thing, it also includes keeping the website updated. There should be no broken links, copied content, old offers, etc. It causes harm to the customer base. Redesigning can prove to be the best thing for you, especially to adapt and implement newer things designed to attract more traffic, more profit, and engage more users.
Images Source: ShutterStock