7 Mistakes Professionals Make in Design Usability

Giving tips on how to do things is easy, but giving tips about mistakes make things easy. A person always learns from mistakes. So, today we are going to talk about the mistakes professionals make in design usability. These mistakes can cause a long-term loss. Let us check out the mistakes-

– Imbalance of creativity and simplicity

Image result for creativity and simplicity balance There should be a good balance between creativity and simplicity. When it comes to designing website pages for a website, it becomes important to keep a balance. Users are habitual with things they see. Placing the usual things at different places could confuse the user. Creativity is not about messing things up, it is about creating something innovative. You don’t need to confuse the users to become creative.

– No search option available

Image result for no search options on webpage Well, there are many things on one page of a website. There are chances that the user comes to the website looking for a particular thing, and could not find it, this is where search option helps. If search option is not available on every page of the website, there are chances that user might not return to the website. The website given above looks beautiful, but there is no search option which makes it difficult for the user to navigate.

– Navigation structure

Image result for navigational structure Navigational structure is one of the most important aspects of website design. Having a complicated navigation structure may confuse the user. Using breadcrumbs in navigation structure helps the users to know where they are on the website.

– Copied content

Image result for copied content Content makes a huge difference between you and other websites. Putting copied content on your website may not look good on your portfolio. So, content should be interesting as well as original.

– Dead links

Image result for dead links Like the content, one should also keep a track of links on the website. Sometimes old links do not work on the website which causes inconvenience to the user. Dead links directly affect the user engagement. You can easily find dead links with Google webmaster tools and other online software.

– Not considering mobile users

Image result for go mobile or good luck Well, we all know that mobile users are the source of traffic on websites. Most of the people use internet on their phones, so if you are not making a mobile friendly website, you would end up losing a lot of customers.

–  Ignoring contact us page

Image result for no contact us page How would people contact you, if there is no contact us page? It is important as it is the first step toward clients commitment.

Summing up

Though these things were basic, but professional sometimes make mistake in these things. And the company sometimes end up losing customers because of this mistake. So, you need to keep a check on these things which getting your website developed.  

Current Trends for Android App Development

Smartphones are ruling the market today. According to research, the number of smartphones users will be growing from 1.5 billion to 2.5 billion in 2019. And this is the reason why the Android market is growing rapidly. There are new trends in the market every day. Let us check out the key trends of Android app development that will define how the market is changing-

#1 Web Apps + AMP

Image result for web amp Google launched Progressive Web Apps Accelerated Mobile Pages (AMP) in 2016. Web Apps are designed to open a mobile app in the browser without downloading the app. Everything is same in web apps and mobile app except it allows you to use the same app in the browser. And these web apps are developed using AMP project’s principals. AMP is an open source platform that allows one to create faster, easy to load, and high performing web apps.

#2 Augmented Reality and Virtual Reality Apps

Image result for augmented and virtual reality AR and VR apps have not created a log of buzz in 2016, but they got highly popular worldwide at the end. Augmented Reality is a technology that generates a composite view by imposing computer-generated images on user’s view of the real world. You can take the example of Pokemon Go. Another type of app that got popular in 2016 was Virtual Reality (VR) apps. These apps are a simulation of three-dimensional images that a person can interact with real-time using special electronic gadgets. Example Samsung gear, google cardboard, etc.

#3 Mobile Finance Service (MFS) Apps

Image result for mobile financial services paytm mobikwik Well, these are the easiest ones to understand. These apps have an exponential grow recently. Examples of MFS apps are PayTm, Mobiwiki, PayUmoney, etc. People prefer to use cashless transactions nowadays, and they are using mobile apps instead.

#4 Security Factor in Apps

Image result for mobile security apps There are millions of Android apps, and over 75 percent of them do not even pass security tests. These apps are easily accessible by the hackers. And Android app development companies are focusing on improving the security feature of the app. Also, many antivirus apps have come in the market like Avast, McAfee, AVG, 360 security, etc.
So, these are some of the major trends which are ruling the Android app development market in 2017. Apart from this, there are many wearable devices like Fitbit, Apple, Watch, etc.  that will rule the market.  

Swift 3.1: Swift Package Manager – Part 2

In last part of Swift 3.1 release, we discussed the major language changes, but Swift Package Manager was one of the most awaited updates. This update would have a major impact on your code as it has many new functionalities.

Image result for swift 3.1 Now, let us talk about why Swift Package Manager Updates was most awaited?

Every modern programming language has an official dependency management system. They come with an official solution for code distribution as an example RubyGems for Ruby, Composer for PHP, NPM for NodeJS, etc. But iOS used to be different, developers had to rely on third-party dependency management tools like CocoaPods and Carthage until Swift Package Manager came. Image result for swift 3.1  

Now Swift Package Manager is an official replacement for CocoaPods and Carthage. And you should be definitely using it in Swift project because-

  • It is an official package manager for Swift. It is considered to be a trusted source of the Swift packages.
  • CocoaPods and Carthage have Pros and Cons as they are managed by open-source communities, but SPM is managed by Apple. So there are fewer chances of having trouble, the developers don’t have to rely on open-source communities.
  • Though it is a major product and is still in development phase, but it will definitely grow. As it is the future, so you should consider using it as dependency manager.
  • Swift is a server side language, so SPM is expected to work on both Linux and macOS. There will be no restriction of using macOS to build and distribute Swift packages.

What is new?

1. Editable Packages

Swift 3.1 added editable packages concept in Swift Package Manager. It edits command by taking an existing package and converting it to an editable one. The editable package replaces all the canonical package’s occurrences in dependency graph. ‘–end-edit’ command can be used to revert the package manager back to canonical resolved package.

2. Version Pinning

Another amazing concept is added in Swift 3.1- version pinning package. The version pin command pins one or all dependencies like this-
$ swift package pin –all      // pins all the dependencies $ swift package pin Foo        // pins Foo at current resolved version $ swift package pin Foo –version 1.2.3  // pins Foo at 1.2.3
The developer can use the unpin command to revert to the previous package version with following commands-
$ swift package unpin —all $ swift package unpin Foo
The package manager stores the active version pin information from package.pins. If the file doesn’t exist, it creates an automatic file based on the requirements (as a part of automatic pinning process) specified in the package manifest. Image result for swift 3.1

3. Other Bits

The reset command of swift package resets a package back completely. There will be no dependencies checked out or built artifacts present after resetting them. And the swift test — parallel command executes tests in parallel.

4. Multiple Return Functions

The new package has disable the C functions which return twice such as vfork and setjmp. They change the control flow of the program. So the swift community is no longer supporting them, and using them results in compile-time error.

5. Disabled Auto-Linking

THE SPM has also disabled the auto-linking feature of module maps for C language targets-
  1. // Swift 3.0
  2. module MyCLib {
  3.    header “foo.h”
  4.    link “MyCLib”
  5.    export *
  6. }
  1. // Swift 3.1
  2. module MyCLib {
  3.    header “foo.h”
  4.    export *
  5. }

What next?

Swift 3.1 is a polished version of swift 3.0 with many new features. But as the technology changes and advances every single day, we can expect many more serious changes in Swift 4.0 later. These changes could include improvement in generics, regular expression, ergonomic string design, etc.

How to Fix Traffic Drop After Website Redesigning

No matter how amazing and smooth your website is, there comes a point when you have to get your website redesigned. There are many reasons for redesigning and one of them is to keep the user engaged. Apart from this, the multitude of algorithm changes every six months that causes major website rank drop, and it becomes impossible for an outdated website to deliver the results an owner expects.
21-Ways-To-Drive-Traffic-To-Your-Website-in-2016
  Though the main reasons for revamping the site is to increase the traffic, conversions, sales, and user engagement, but somehow websites lose traffic after redesigning. It indeed has reasons and we will discuss those possible reasons. If you are also experiencing this issue or planning to redesign your website in future, keep reading this article for the possible problems and their solutions.

Why does the traffic drops after redesigning?

Firstly, minor traffic drop is normal after the redesign. If the decline rate is less than 10% in less than a week, you may have nothing to worry about. Google takes some time to crawl and index the new pages of your website, so you should not worry about the temporary decline in organic traffic. But if it has been more than a week, and the traffic is dropping drastically, then there could be some other possible reason. Let us check out what could be the possible reasons-

#1 Proper Redirection

Revamping the website is not an easy task. Redirection is one of the most important steps of redesigning. Even if you mistakenly skip this step, you would lose a huge amount of traffic on the website. It is the most common cause of traffic loss. Unless you keep all the URLs same, redirects are totally necessary. If you think what redirection do, it tells the search engines where the new version of each page is located, else it simply means that those pages are gone according to the algorithm. Changing the URL structure or moving any page to a new location and not setting up the proper redirects is the main cause of traffic drop. And if you want to check out whether this is the issue, log into Google’s Search Console, then go to Crawl > Crawl Errors and select the “Not Found” tab. If there are any pages without proper redirects, they will show up here. Image result for website redirection

How to solve this?

Fixing this issue and regaining your traffic is not too complicated, but it could be a time-consuming task. You need to implement 301 redirects to each of your old pages. If there are no other issues, your traffic level should be back to normal within a few weeks.

#2 Site Structure

The site structure is a major part of indexing and crawling. If it is changed drastically during redesigning, it would become difficult for the search engines to index the pages and understanding the site. Image result for website structure  

How to solve this problem?

You’ll have to recreate the sitemap as it provides a basic listing of all the important pages on the website. This is not enough, you need to submit it to search console so that the re-indexing process can be stimulated to restore the traffic level. Along with sitemap, you’ll also need to check the internal links. The internal links play an important role in how Google indexes your site. If the links are outdated, it could be a possible crawling issue.

#3 Site Copy

Revamping changes many things, and it includes the keyword criteria as well. If the redesigned pages are not in the way they were written before, it could cause problems too. Improper keywords could shake the original rank of the website. Google’s ranking algorithm is based on the information users need, so if your site doesn’t have that information, they won’t show it as a result. Image result for website backup

How to solve this problem?

If you want to solve this issue, you have to hire an experienced SEO person who can optimize your pages for your target keywords. Having a backup of your old site could solve this problem as you can use it to determine which keywords to use on each page.

How long does it take for the traffic to return to a normal level?

If the traffic dropped due to any of these issues, you should solve the problem, but the traffic would not come back overnight. It may take a few weeks for Google to crawl and re-index your new pages. Until the ranking in search result begins again, your traffic will lower than usual. Image result for traffic drop on website  

How to stop traffic drop during redesigning?

If you are yet to redesign the site, the information above is not as useful as it seems. Basically, if your site is outdated, a redesign will have a positive impact. You just need to be to take the following steps but before the launching the website:

#1 Set up 301 redirects

As mentioned above, improper redirects cause traffic loss. If your URLs of the revamped websites are changed, you’ll need to set them up before launching the new site. You should make sure that each one is set up as a 301 redirect as this tells search engine crawlers that the page has permanently moved. And 302 redirects it to the common error, but it can harm your ranking.

#2 Create a new sitemap

You also have to create a new sitemap that includes all of the most important pages. And keep one thing in mind that there should not be more than 100 pages. And if your site happens to have more than 100 pages, your sitemap should be more of a general overview than a comprehensive listing.

#3 Keep the SEO strategist in touch

SEO is one of the most important parts of the website designing. You have to make sure that there should be an SEO strategist throughout the process. They will advise the changes that will help your traffic level not to be hampered due to redesigning.

#4 Crawl your existing site and plan your new site architecture

Before making any changes, just make sure that you took the backup of every page. There are free tools online that will help you do this. And provide the results in a spreadsheet.

#5 Analytics tracking code

Well, this may seem useless, but you should double check the analytics tracking code. It is simply to make sure that the implemented code will allow you to monitor the traffic during every step of the way.
These are the problems everyone faces, but they can be solved easily. So you need to keep the above things in mind. Though they may not seem huge, they can cause a major harm to your website.

If You Are a Designer, Here are 7 Websites Where You Can Showcase your Talent!

Designers are going places nowadays. They are in the era where they are the masters of creativity. And if you are doing something creative, it is obvious to showcase it to become better, and getting recognition. There are many ways to showcase your talent. No, I am not talking about making a website for your work portfolio. Everyone does not know coding and cannot spend money for showcasing their talent. Then what is the solution? Well, now you don’t have to worry about it because there are many websites which can help the young talent to exhibit their talent.

First of all, why do a designer need to make profiles on different platforms? The reason is to get recognition. If you want to be a preference you should have something better than others to offer. But how will the clients get to know if you are the best choice? The answer is by checking out your profile or portfolio on different platforms.

So, here are 7 platforms for rising talent to showcase their talent:

1. Flickr

1   Flickr is now a venture of Yahoo!. However, there is a lot of competition on Flickr but getting recognition on Flickr is easy. Using Flickr as the mean to showcase your portfolio can get you the benefits made available by Yahoo! And your work could be easily crawled.

2. Wix

2 It is a free website builder. There are no coding issues.  You can build your website easily even if you do not have any idea about coding. It has essential tools that you may need to build a strong online presence.

3. Dribble

3 It is a networking community for designers, illustrators, and web developers.It allows designers to share screenshots of the current projects and other users will give opinions on it.

4. Behance

4 Behance is one of the easiest websites to showcase the creative talent. The website has million of visitors in a month which will increase your chances of getting hired by professionals.

5. Carbonmade

5 Carbonmade is another platform among the best ones. It comes with two options: free and paid. The free account has limited options which include- 5 projects and only 35 images to be uploaded. The paid version has better options.

6. Cargo collective

6 It is another networking website. You need to build a network with other designers which will help you get more traction and recognition via your work. If your work is really good, you would stand a chance to get featured on the platform. 

7. Adobe portfolio

7 It is a platform where you can build a responsive site for your creative work. Apart from this, it lets you connect with your Behance profile to import your existing projects and keep your portfolio in sync.
We are in the digital age, and we have a lot of opportunities to showcase our talent. If you are a designer, you should showcase your talent not only to get recognition, but also to improvise as a designer. Suggestions and opinions always bring out the best in you.

How Swift 3.1 is different from earlier version? – Part 1

As most of the developers know that Swift is a general-purpose programming language. It is built using a modern approach to safety, performance, and software design patterns. And if you are already an iOS developer, you are already familiar with these things! Recently, a beta version of Xcode 8.3 and Swift 3.1 was released with Swift Package Manager features and improvements to the language. In this article we will majorly discuss about the Language improvements, rest will be covered in other part of the article. Let us check out the most significant features and changes in Swift 3.1 as it will have a major impact on your code!

Introduction

Swift 3.1 has downward compatibility, a person can work on lower versions codes of Swift. All you need to do is to migrate your project to Swift 3.0 using Edit\Convert\To Current Swift Syntax in Xcode. Start Xcode, select File-> New-> Playground. Choose iOS as the platform, you can call it whatever you want, and save it wherever you want.

Language Improvements

There are a number of languages improvements in this release. It includes failable initializers for numeric types, new sequence functions, and more. Let us check them out-

1. Failable Numeric Conversion Initializers

The new version implements failable initializers for all numeric types such as Int, UInt, Float, Double, etc. It either completes successfully without losing any information or simply returns NIL. This feature helps while dealing with loosely typed data conversion from external sources in a safe and recoverable manner. Just check it out by processing this JSON code-
  1. class Student {
  2.  let name: String
  3.  let grade: Int
  4.  
  5.  init?(json: [String: Any]) {
  6.    guard let name = json[“name”] as? String,
  7.          let gradeString = json[“grade”] as? String,
  8.          let gradeDouble = Double(gradeString),
  9.          let grade = Int(exactly: gradeDouble)  // <– 3.1 feature here
  10.    else {
  11.        return nil
  12.    }
  13.    self.name = name
  14.    self.grade = grade
  15.  }
  16. }
  17. func makeStudents(with data: Data) -> [Student] {
  18.  guard let json = try? JSONSerialization.jsonObject(with: data, options: .allowFragments),
  19.        let jsonArray = json as? [[String: Any]] else {
  20.    return []
  21.  }
  22.  return jsonArray.flatMap(Student.init)
  23. }
 
  1. let rawStudents = “[{\”name\”:\”Ray\”, \”grade\”:\”5.0\”}, {\”name\”:\”Matt\”, \”grade\”:\”6\”},
  2.                    {\”name\”:\”Chris\”, \”grade\”:\”6.33\”}, {\”name\”:\”Cosmin\”, \”grade\”:\”7\”},
  3.                    {\”name\”:\”Steven\”, \”grade\”:\”7.5\”}]”
  4. let data = rawStudents.data(using: .utf8)!
  5. let students = makeStudents(with: data)
  6. dump(students) // [(name: “Ray”, grade: 5), (name: “Matt”, grade: 6), (name: “Cosmin”, grade: 7)]
Here, failable initializer is used to convert the grade property from Double to Int inside the Student class.
let grade = Int(exactly: gradeDouble)
If gradeDouble is a fractional value, it will fail. It will succeed only if the value can be represented exactly as an integer.

2. New Sequence Functions

There are two new functions for data filtering to the standard library’s Sequence protocol- prefix(while:) and drop(while:). Consider the Fibonacci infinite sequence:
  1. let fibonacci = sequence(state: (0, 1)) {
  2.  (state: inout (Int, Int)) -> Int? in
  3.  defer {state = (state.1, state.0 + state.1)}
  4.  return state.0
  5. }
  Swift 3.0 simply specify the iteration count to iterate through the Fibonacci sequence-
  1. // Swift 3.0
  2. for number in fibonacci.prefix(10) {
  3.  print(number)  // 0 1 1 2 3 5 8 13 21 34
  4. }
Swift 3.1 lets you use prefic(while:) and drop(while:) with a condition to get all the elements of the sequence between two given values.
  1. // Swift 3.1
  2. let interval = fibonacci.prefix(while: {$0 < 1000}).drop(while: {$0 < 100})
  3. for element in interval {
  4.  print(element) // 144 233 377 610 987
  5. }
In the code, prefix(while:) returns the longest sub-sequence which satisfies a certain predicate. while drop(while:) does the opposite.  

3. Concrete Constrained Extensions

Swift 3.1 extended generic type with a concrete type constraint. Previously, it could not extend a type like this due to protocol constraint. Example- Ruby on Rails provides isBlank method for checking for user input. Let us check out how it would be implemented in Swift 3.0 as a computed property on the String data type extension:
  1. // Swift 3.0
  2. extension String {
  3.  var isBlank: Bool {
  4.    return trimmingCharacters(in: .whitespaces).isEmpty
  5.  }
  6. }
  7. let abc = ” “
  8. let def = “x”
  9. abc.isBlank // true
  10. def.isBlank // false
If you want the isBlank computed property to work with optional strings as well, you would do the following in Swift 3.0:
  1. // Swift 3.0
  2. protocol StringProvider {
  3.  var string: String {get}
  4. }
  5. extension String: StringProvider {
  6.  var string: String {
  7.    return self
  8.  }
  9. }
  10. extension Optional where Wrapped: StringProvider {
  11.  var isBlank: Bool {
  12.    return self?.string.isBlank ?? true
  13.  }
  14. }
  15. let foo: String? = nil
  16. let bar: String? = ”  “
  17. let baz: String? = “x”
  18. foo.isBlank // true
  19. bar.isBlank // true
  20. baz.isBlank // false
Swift 3.1 lets you extend a concrete type instead of a protocol like this:
  1. // Swift 3.1
  2. extension Optional where Wrapped == String {
  3.  var isBlank: Bool {
  4.    return self?.isBlank ?? true
  5.  }
  6. }
It is better than earlier versions because it does the same work in fewer lines.

4. Nested Generics

The new version allows you to mix nested types with generics. Understanding it with an example would be easier when an article is posted on a website, the actual coding behind looks like this-
  1. class Team<T> {
  2.  enum TeamType {
  3.    case swift
  4.    case iOS
  5.    case macOS
  6.  }
  7.  
  8.  class BlogPost<T> {
  9.    enum BlogPostType {
  10.      case tutorial
  11.      case article
  12.    }
  13.    
  14.    let title: T
  15.    let type: BlogPostType
  16.    let category: TeamType
  17.    let publishDate: Date
  18.    
  19.    init(title: T, type: BlogPostType, category: TeamType, publishDate: Date) {
  20.      self.title = title
  21.      self.type = type
  22.      self.category = category
  23.      self.publishDate = publishDate
  24.    }
  25.  }
  26.  
  27.  let type: TeamType
  28.  let author: T
  29.  let teamLead: T
  30.  let blogPost: BlogPost<T>
  31.  
  32.  init(type: TeamType, author: T, teamLead: T, blogPost: BlogPost<T>) {
  33.    self.type = type
  34.    self.author = author
  35.    self.teamLead = teamLead
  36.    self.blogPost = blogPost
  37.  }
  38. }
  We nest BlogPost inner class within Team outer class and make both classes generic. And this is how it looks like-
  1. Team(type: .swift, author: “Cosmin Pupăză”, teamLead: “Ray Fix”,
  2.     blogPost: Team.BlogPost(title: “Pattern Matching”, type: .tutorial,
  3.     category: .swift, publishDate: Date()))
  4. Team(type: .swift, author: “Cosmin Pupăză”, teamLead: “Ray Fix”,
  5.     blogPost: Team.BlogPost(title: “What’s New in Swift 3.1?”, type: .article,
  6.     category: .swift, publishDate: Date()))
  Whereas it could be simplified. Nested inner type can inherit the parent’s class type by default if the nested inner type uses the generic outer one. Therefore you don’t have to declare it, like so:
  1. class Team<T> {
  2.  // original code
  3.  
  4.  class BlogPost {
  5.    // original code
  6.  }  
  7.  
  8.  // original code
  9.  let blogPost: BlogPost
  10.  
  11.  init(type: TeamType, author: T, teamLead: T, blogPost: BlogPost) {
  12.    // original code   
  13.  }
  14. }

5. Convert Non-Escaping Closures to Escaping Ones

In Swift 3.0, closure arguments were made non-escaping to function by default, while you can convert non-escaping closures to escaping ones temporarily by using withoutActuallyEscaping() helper function in Swift 3.1. Let us understand this with an example-
  1. func perform(_ f: () -> Void, simultaneouslyWith g: () -> Void,
  2.             on queue: DispatchQueue) {
  3.  withoutActuallyEscaping(f) { escapableF in     // 1
  4.    withoutActuallyEscaping(g) { escapableG in
  5.      queue.async(execute: escapableF)           // 2
  6.      queue.async(execute: escapableG)     
  7.      queue.sync(flags: .barrier) {}             // 3
  8.    }                                            // 4
  9.  }
  10. }
This function runs two closures simultaneously and then returns when both are done.
  1. f and g come in as non-escaping and are converted to escapableF and escapableG.
  2. async(execute:) calls require escaping closures. Fortunately, you have those because of the previous step.
  3. By running sync(flags: .barrier), you ensure that the async(execute:) methods are completely done and the closures won’t be called later on.
  4. Scope limits the use of escapableF and escapableG.
If you squirrel either temporary escaping closures away (i.e. actually escaped them) it would be a bug. There are many other changes in Swift 3.1. They include Swift Package Manager Updates, Multiple-Return Functions, Disable Auto-Linking, etc. We will be discussing it in next part. Till then share your views with use!  

The Email Marketing Checklist

Digital marketing is not similar to the native marketing. There are a lot of differences and categories. And by categories, I’m trying to refer to different categories in digital marketing itself. And one such category is email marketing. Email marketing is one step up from the native marketing and one down from the digital affiliate marketing. And you just cannot afford to make mistakes in email marketing because it is next to impossible to correct or hide them. Image result for email marketing   Making mistakes in sending out an email to a huge audience could literally ruin the brand consistency and reputation. It is a marketer’s worst nightmare. So, it is extremely important to check and double-check the email before hitting the send button. And for double-checking, you should have a checklist. The check is kind of a quality analysis before hitting ‘send’.  It helps you ensure that you have a well-structured email. Before jumping into the checklist, let us check out what does a well-structure email means.

Writing an email for marketing purpose consist of four basic steps-

  • Audience: Who is the receiver of the mail?
  • Content: What you are trying to say? What should be written?
  • Creative: How does the email look?
  • Campaign: The campaign that is sending out your email.
  These four things may seem obvious, but adding these things to your checklist is important. You will have an overview of what are the components and if you are doing anything wrong.  

Now let us check out the checklist, and if you do not have one, it is the time to make it.

A good checklist depends on how well do you know the basic components of email marketing. Making edits and check few lines in an email could influence other components as well. Example- If you change the subject line of your email, you may need to change the content or create a new audience as well. Now we will be discussing four basic components according to different criteria-

#1 Follow the basics

Basics refer to the company’s practice/ style that they have been following for the process. One need to iterate those best practices to create consistency across all the communications, especially if you have a large team. If there are multiple people working on sending emails to different audiences, it becomes a necessity, so that it becomes easy for the reader to take an action. Check out how it works with basic components-
Audience
  • Make sure whether the names of the recipients are written in proper format.
  • Exclude the bad email values from the list
  • Refer to the most up-to-date fields created by marketing operations
Content
  • Use influential language according to the business type
  • Keep a check on editorial, spellings, capitalization guides etc.
Creative
  • Check whether all the dynamic content appears properly on the client side.
  • Give description for all the images.
Campaigns
  • Check the correct time zone.
  • Keep an hour difference between completion and scheduled timings, just in case you need to make last-minute changes.
  • Always put proper email addresses and check the email database carefully.
Image result for email marketing

#2 Edit and check for your biases and mistakes

Accept it or not, it is extremely hard to edit your own content. And as humans, we tend to make the same errors few times. That is where checklist becomes extremely important. We become a little bit biased while editing our own content. So rather than making a mistake, get it checked from your colleague. They pick up your mistakes more easily than you can. It is solely related to content, check out the following to solve this-
Content
  • Edit until you get a final short and simple email
  • Never go out of context
  • Let you readers know what the asset or event you are trying to promote
  • The tone of email should match the tone of event
Editing
  • There is one basic of editing- write with compassion and edit without mercy.
  • Make sure that the punctuation and bullet points are consistent
  • Commas, capitalization, and grammar should be flawless
  • There should be no run-on sentences
Formatting
  • Ensure the logo is linked properly
  • Give a look at HTML and text version of email
  • Header should be in all caps
  As a marketer, it is must to have a checklist than making mistakes in front of the reader. Most of the marketers have their own checklist, some of them are open about it while some keep it a secret. This is our checklist if you also have something we missed out on, share it with us in the comments.  

5 Common Myths About Mobile App Development

The mobile application development industry is expanding, so are different myths about it. The industry has gone through many leaps and bounds recently. The reasons behind misconceptions could be half knowledge, hearsay, and past experience. While developing an application different problems and bugs come up which they are not obvious. People generally consider that these errors and bugs are similar, and this is what encourage myths. These misconceptions start from the sources or companies who could not get what they exactly want. They are generally old presumptions or because of out-of-date ideas which are not correct. And this why, the expansion of this industry has led to many misunderstandings relating to this line of business. In the following piece, we may be debunking a few of these myths:

Myth 1: In-house app development takes same time as the outsourced companies take

Image result for inhouse app development vs outsourcing Well, the reality is completely opposite. Developing an application yourself will take exactly 3-4 times the amount of minimum time you decided. Outsourcing the work would give you 90% results as there will be professionalism. Some companies decide to develop the app themselves to save money and time which ultimately turns out to be a bad idea.

Myth 2: Mobile app development is inexpensive

Image result for mobile app development is inexpensive Yes, the mobile apps are more compact in size than regular internet application, but it doesn’t make it less expensive. In fact, developing a mobile app need more expertise than any other app. The major cost needs to be sustained to employ or the expertise of a mobile application agency and getting software developed. The only already built thing available for free are the application quotes. Apart from this, the developers need to work it out themselves. So, the fact is mobile applications are not inexpensive.

Myth 3: Mobile apps develop their own demand

Image result for mobile app marketing Going by the facts and numbers, it is not as simple as it looks. A mobile application has to compete with many other similar applications. In order to come into the market, your marketing campaign needs to be strong enough to stand out from the competitors. Users just don’t rush into downloading applications on their phone as soon as they are released. So, you need to make sure that you marketing campaign attracts the users.

Myth 4: Building customised application demands a lot of programming

Image result for mobile app programming This myth has become everyone’s favourite, but let us come down to the reality. According to today’s scenario, most of the companies require minimum programming to build a solution. Companies need to accept the reality that company’s flexibility is more about the platform and incorporation than improvement, creation and release mobility solutions in a small fraction of the time and cost of standard solutions.

Myth 5: Facilities require huge investment

Image result for mobile app upgradation investment Though investment is required, but it is the poor planning of companies which lead to this myth. Most of the companies think that adding more servers is the solution to every problem. While you can easily provide a secure, scalable, and inexpensive solution with a cloud-based system. All you need to do is consult with an expert and make a well-planned financial strategy. These misconceptions have been flowing around the market which do not make sense. And if you are also dealing with it, you need to get out and find something better. These myths somehow degrade the quality of a mobile app, and it could be a huge disadvantage for the client and the developer as well.

Kotlin- The Next-Gen Android App Development Language

Android app development is a major part of today’s technical and economical world. People use different languages for developing apps, though Java remains the most used language to develop logic. While running a Java application, the app is compiled into a set of instructions called Bytecode and runs in a virtual machine. In last few years, new programming languages have been introduced which also run on Java virtual machine. The reason behind using these languages is that the resulting app looks same for the virtual machine with simple code and some fixes that developers face while coding in Java. Image result for kotlin   Recently, one such language is introduced by JetBrains, known for IntelliJ IDEA (Android Studio is based on IntelliJ), called Kotlin. It is a statically typed programming language that runs on the JVM. It can be compiled to JavaScript source code. It has many other amazing features, and we will be knowing about them in this article.

Why Kotlin instead of any other language?

Since Java is the only language most of the people use while developing the mobile apps, developers had no actual alternatives to Java app. Java comes with a lot of historical baggage and some issues. Java 8 solved some of those problems, and some were corrected in Java 10. But these two options also have loopholes. One of them is in order to use these two versions, one must have the minimum SDK to Android 24 to use Java 8 which is not an option for many developers. And Java 10 is even far from their reach. So, Kotlin was made to fill these gaps through model language. There are some core principles that Kotlin work with-
  1. Concise- Reduce amount of boilerplate code
  2. Safe- Avoid entire classes of error such as null pointer
  3. Smart- Make your code more readable and understandable
  4. Tool-friendly- One can choose any Java IDE or build from the command line
  5. Interoperable- Leverage existing frameworks and libraries of JVM, Android, and browser.

How to work on Kotlin?

Download the starter project. Extract and open the starter project in Android Studio. It is a simple app that allows users to search for books, book covers and share books with friends to explore Kotlin. Image result for kotlin vs java

It consist of three source code files, let us check it out-

MainActivity.java- an activity that displays the screen for searching and displaying a list of books. DetailActivity.java- an Activity that displays the book cover for the ID passed to it. JSONAdapter.java- a custom BaseAdapter that transforms a JSON object into a listview item. Build and run the project to see what you’re working with.

How to set up the environment of Kotlin?

Android Studio doesn’t have any idea of what to do with Kotlin. So the first thing you need to do is to install the Kotlin plugin and configure Kotlin in your project.

-Installing the Plugin

1. Go to Android Studio/ Preferences and Select the Plugins entry. kotlin for android 32. Click on Install JetBrains plugin on Plugins screen intro_to_kotlin_4 3. Search and select Kotlin from the list and click Install. intro_to_kotlin_5 4. When you are done with downloading and installing Kotlin, then you need to follow the prompts to restart the IDE. intro_to_kotlin_28

– Configure Kotlin in Project

Now the IDE knows what to do with Kotline, but your project app doesn’t, so you have to modify the project’s build configuration. How do modify the project’s build configuration? Let us check out- 1. Go to Tools-> Kotlin-> Configure Koltin in Project intro_to_kotlin_7 2. A Choose Configurator pop up will appear, select Android with Gradle from the drop down. intro_to_kotlin_8 3. On Configure Kotlin in Project popup, select the plugin version you want to use and click OK. Configure Kotlin in Project 4. These actions will make some changes to your build.gradle files.   build.gradle (Project: omg-android-starter): buildscript {  ext.kotlin_version = ‘1.0.3’ // 1  repositories {    jcenter()  }  dependencies {    classpath ‘com.android.tools.build:gradle:2.1.3′    classpath “org.jetbrains.kotlin:kotlin-gradle-plugin:$kotlin_version // 2    // NOTE: Do not place your application dependencies here; they belong    // in the individual module build.gradle files  } } allprojects {  repositories {    jcenter()  } } build.gradle (Module: OMG Android):    apply plugin: ‘com.android.application’ apply plugin: ‘kotlin-android’ // 3 android {    compileSdkVersion 23    buildToolsVersion “24.0.2”    defaultConfig {        minSdkVersion 14        targetSdkVersion 23    }  sourceSets {    main.java.srcDirs += ‘src/main/kotlin’ // 4  } } dependencies {  compile ‘com.android.support:appcompat-v7:23.2.0′  compile ‘com.loopj.android:android-async-http:1.4.4′  compile ‘com.squareup.picasso:picasso:2.1.1′  compile “org.jetbrains.kotlin:kotlin-stdlib:$kotlin_version // 5 } repositories {  mavenCentral() }   Here is a summary of what this code is about-  
  1. Declares configured Kotlin version
  2. Declares classpath dependency artifact that contains the Kotlin Gradle plugin with the version declared earlier
  3. Specifies the use of Kotlin Android plugin via apply plugin command
  4. Defines that source files found in src/main/Kotlin will be compiled. Gradle will compile source Kotlin files found in src/main/java.
  5. Added the Kotlin Standard library as a compile-time dependency to the project.
    Click on Sync Now to build a project and run it! intro_to_kotlin_25 Nothing changed visually here, it just made your work bit easier!

Here are 10 reason why Kotlin is cool-

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  1. Kotlin is open source
  2. Full Java Interoperability
  3. Kotlin compiles to JVM bytecode or JS
  4. Data Classes in Kotlin
  5. Defaulted parameters
  6. Kotlin imposes no runtime overhead
  7. Null Safety in Kotlin
  8. Extension functions
  9. Swift is like Kotlin
  10. Kotlin wants you to write less code
Inputs & Source

Static Web Pages vs Dynamic Web Pages: Which One is the King?

The technology has gone way too far. Many different languages have come up for website development. But you cannot move forward without knowing the basics. The first thing I learnt about web pages was its types. So, there are two type of pages: Static web pages and Dynamic web pages. Let us compare them and talk about which one is better. Image result for Static Web Pages and Dynamic Web Pages
#1 The major and very first difference is that static pages are written in plain HTML, whereas dynamic pages are written using a server-side language like PHP, ASP, Java, etc.
#2 The content displayed on a static web page is the content written in the code of the page. The content in a dynamic site is called in by the scripting language. It is called in from other files or a database depending on actions taken by the user.
Image result for Static Web Pages and Dynamic Web Pages#3 Static sites are easy to develop, costs cheaper in comparison to dynamic sites.
#4 Dynamic sites are more functional and easier to update. If you want to update a static website, you have to be conversant with HTML coding.
Image result for Static Web Pages and Dynamic Web Pages#5 Static sites are less interactive and engaging. It allows you to use different themes, but there will be no user engagement.
Overall, dynamic websites cost more, but according to today’s era, they are more beneficial for business purposes. Static websites are long gone, and there are few companies that still use them. You should rather get a dynamic website developed which will help your business in many ways.