Archive for the ‘Graphic designing’ Category

9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements. Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.

Struggling between hiring an agency or a freelancer? Here is a solution!

Choosing between hiring a technology firm and a freelancer is undoubtedly one of the most confusing things. Everyone go through this struggle. The website is a reflection of a company. It defines their work, and give the visitor a rough idea about the company’s profile. One cannot put the company’s reputation at stake to save a few bucks. In this article, we will try to make your decision easier. There are few things you need to know about project & company before hiring.  Let us check out-

1. Know the scope of your project

Image result for scope of project The first thing you need to know is the scope of your project. Evaluate the needs & requirements of your project. Analyze the team requirement and size. You need to decide what kind of website you want to develop. If your project requires a large team, then a freelancer would not be a good choice for you.

2. Hire the right skill set

Image result for web developer vs web designer The right skill set refers to the difference between designing and development. It makes a huge difference. If you are uncertain about these things, you need to go back to the scope of the project, and then decide.
  • Web Designer: The designer develops the look and flow of the site. They work on HTML & CSS most of the time.
  • Web Developer: They are programmers who are primarily focused on coding, mechanics, and functionality of the website. They work on different frameworks and languages.
Now you can easily select which one do you want.

3. Look at their portfolio & experience

Image result for company portfolio Before jumping into an agreement or contract, you need to check out if they are reliable. Check their previous work, portfolio, website, etc. If you are planning to hire a freelancer, then you should check his/ her work profile on those websites.

4. Get to know them

Image result for teamwork Narrow down the candidates, and get to know more about them. Know more about their previous work, check out their reviews on different platforms. Good communication is critical, especially if you’re working with a remote team. Do they reply to your emails on time? Would it be possible for them to provide templates on time?

5. Hire!

Now, you have crossed all four steps, you are ready to hire the team! Image result for hire! You need to be careful while hiring someone for your work. There will be advantages and disadvantages, but you need to evaluate the pros and cons of both, and then make the decision.  

Introduction to Sass for Beginners

Sass can be considered as CSS with superpowers. It is an extension to CSS that helps a person to write in more flexible styles. The world SASS stands for Syntactically Awesome Style Sheets which was initially designed by Hampton Catlin and developed by Natalie Weizenbaum. Image result for sass There are extended features in Sass in comparison to CSS. It helps to make larger and complicated stylesheets clearer to understand and easier to maintain. The new features include mixins, nesting, variables, inheritance, etc. Apart from this, the code is more organized and allows us to work quickly. Writing a code in Sass is not similar to writing it in CSS. For converting a Sass code into CSS code, you need to use a compiler. And you need to be very careful while coding. There are different compilers and apps that can help you to achieve your goal-
  • Hammer
  • CodeKit
  • Compass
  • Koala
  Before going forward, just make sure that you do not get confused by the two syntaxes of Sass. There are two different ways to write the code, though both of them produce the same result. The intended syntax and SCSS files are traditionally given the extensions .sass and .scss respectively. We will be using .scss syntax in this article-  

#1 Variables

Variables can change a code quickly. The concept is similar to other languages. It stores a certain value inside, acceptable values for variables include numbers, strings, null, lists and maps.   In Sass, it can be declared with ‘$’ symbol followed by the name of the variable. In the following case, ‘blue’ is the variable followed by ‘$’ symbol.
  1. /*
  2. // We define the variables.
  3. */
  4. $blue: #3498db;
  5. $red: #e74c3c;
  6. $background: #34495e;
  7. /*
  8. // We apply the variables.
  9. */
  10. body {
  11.  background-color: $background;
  12. }
  13. h1 {
  14.  color: $blue;
  15. }
  16. p {
  17.  color: $red;
  18. }
It compiles to this:
  1. body {
  2.  background-color: #34495e;
  3. }
  4. h1 {
  5.  color: #3498db;
  6. }
  7. p {
  8.  color: #e74c3c;
  9. }
These are just basic things, there are a lot of things which can be done with Sass.

#2 Nesting

Nesting concept is usually used in structured programming languages. It is related to the control structure enclosing into one another. There are different indentation levels in the code, but it is preferred that more than four levels of nesting should be done. Sass allows us to use CSS rules and keeps you from unnecessary repeating. Let us see the example to understand this feature more-
  1. ul {
  2.  list-style: none;
  3.  li {
  4.    padding: 10px;
  5.    display: inline-block;
  6.    a {
  7.      text-decoration: none;
  8.      font-size: 16px;
  9.      color: #333;
  10.    }
  11.  }
  12. }

#3 Extend/Inheritance

Inheritance, in general, is a very powerful feature in programming languages. This concept lets us share sets of CSS properties with one another. It helps to keep the code DRY. It is used when we need similar-styled elements that need some details. Let us understand this with an example by making two buttons- primary and secondary-  
  1. $blue: #3498db;
  2. $red: #e74c3c;
  3. $white: #fff;
  4. .btn {
  5.  display: inline-block;
  6.  padding: 6px 12px;
  7.  font-size: 14px;
  8.  text-align: center;
  9.  border-radius: 4px;
  10.  color: $white;
  11. }
  12. .btn-primary {
  13.  @extend .btn;
  14.  background-color: $blue;
  15. }
  16. .btn-secondary {
  17.  @extend .btn;
  18.  background-color: $red;
  19. }
It compiles to this:
  1. .btn, .btn-primary, .btn-secondary {
  2.  display: inline-block;
  3.  padding: 6px 12px;
  4.  font-size: 14px;
  5.  text-align: center;
  6.  border-radius: 4px;
  7.  color: #fff;
  8. }
  9. .btn-primary {
  10.  background-color: #3498db;
  11. }
  12. .btn-secondary {
  13.  background-color: #e74c3c;
Here Sass combined the selectors instead of repeating the same code. It saves our time and memory as well.

#4 Mixins

Mixins allow a developer to make groups of CSS declarations that could be reused for our websites. One can pass values as arguments that allow our mixin to be more flexible.   The @mixin directive is used to define mixins and @include directive is used to use them. Let’s build a simple basic mixin border-radius that we can use for buttons.  
  1. /*
  2. // We declare the mixin.
  3. */
  4. @mixin border-radius($radius) {
  5.  -webkit-border-radius: $radius;
  6.     -moz-border-radius: $radius;
  7.      -ms-border-radius: $radius;
  8.          border-radius: $radius;
  9. }
  10. /*
  11. // We apply it on our button.
  12. */
  13. .btn {
  14.  @include border-radius(4px);
  15. }
It is compiled to this:
  1. .btn {
  2.  -webkit-border-radius: 4px;
  3.  -moz-border-radius: 4px;
  4.  -ms-border-radius: 4px;
  5.  border-radius: 4px;
  6. }
This is an efficient way of using mixins if a property requires prefixes to work in all browsers.

Bottomline

So this is all as an introduction to Sass. There is a lot more in Sass. It is a powerful tool that helps us to design incredible things. Being an extended version, it definitely gives us extended functionalities.    

7 Mistakes Professionals Make in Design Usability

Giving tips on how to do things is easy, but giving tips about mistakes make things easy. A person always learns from mistakes. So, today we are going to talk about the mistakes professionals make in design usability. These mistakes can cause a long-term loss. Let us check out the mistakes-

– Imbalance of creativity and simplicity

Image result for creativity and simplicity balance There should be a good balance between creativity and simplicity. When it comes to designing website pages for a website, it becomes important to keep a balance. Users are habitual with things they see. Placing the usual things at different places could confuse the user. Creativity is not about messing things up, it is about creating something innovative. You don’t need to confuse the users to become creative.

– No search option available

Image result for no search options on webpage Well, there are many things on one page of a website. There are chances that the user comes to the website looking for a particular thing, and could not find it, this is where search option helps. If search option is not available on every page of the website, there are chances that user might not return to the website. The website given above looks beautiful, but there is no search option which makes it difficult for the user to navigate.

– Navigation structure

Image result for navigational structure Navigational structure is one of the most important aspects of website design. Having a complicated navigation structure may confuse the user. Using breadcrumbs in navigation structure helps the users to know where they are on the website.

– Copied content

Image result for copied content Content makes a huge difference between you and other websites. Putting copied content on your website may not look good on your portfolio. So, content should be interesting as well as original.

– Dead links

Image result for dead links Like the content, one should also keep a track of links on the website. Sometimes old links do not work on the website which causes inconvenience to the user. Dead links directly affect the user engagement. You can easily find dead links with Google webmaster tools and other online software.

– Not considering mobile users

Image result for go mobile or good luck Well, we all know that mobile users are the source of traffic on websites. Most of the people use internet on their phones, so if you are not making a mobile friendly website, you would end up losing a lot of customers.

–  Ignoring contact us page

Image result for no contact us page How would people contact you, if there is no contact us page? It is important as it is the first step toward clients commitment.

Summing up

Though these things were basic, but professional sometimes make mistake in these things. And the company sometimes end up losing customers because of this mistake. So, you need to keep a check on these things which getting your website developed.  

If You Are a Designer, Here are 7 Websites Where You Can Showcase your Talent!

Designers are going places nowadays. They are in the era where they are the masters of creativity. And if you are doing something creative, it is obvious to showcase it to become better, and getting recognition. There are many ways to showcase your talent. No, I am not talking about making a website for your work portfolio. Everyone does not know coding and cannot spend money for showcasing their talent. Then what is the solution? Well, now you don’t have to worry about it because there are many websites which can help the young talent to exhibit their talent.

First of all, why do a designer need to make profiles on different platforms? The reason is to get recognition. If you want to be a preference you should have something better than others to offer. But how will the clients get to know if you are the best choice? The answer is by checking out your profile or portfolio on different platforms.

So, here are 7 platforms for rising talent to showcase their talent:

1. Flickr

1   Flickr is now a venture of Yahoo!. However, there is a lot of competition on Flickr but getting recognition on Flickr is easy. Using Flickr as the mean to showcase your portfolio can get you the benefits made available by Yahoo! And your work could be easily crawled.

2. Wix

2 It is a free website builder. There are no coding issues.  You can build your website easily even if you do not have any idea about coding. It has essential tools that you may need to build a strong online presence.

3. Dribble

3 It is a networking community for designers, illustrators, and web developers.It allows designers to share screenshots of the current projects and other users will give opinions on it.

4. Behance

4 Behance is one of the easiest websites to showcase the creative talent. The website has million of visitors in a month which will increase your chances of getting hired by professionals.

5. Carbonmade

5 Carbonmade is another platform among the best ones. It comes with two options: free and paid. The free account has limited options which include- 5 projects and only 35 images to be uploaded. The paid version has better options.

6. Cargo collective

6 It is another networking website. You need to build a network with other designers which will help you get more traction and recognition via your work. If your work is really good, you would stand a chance to get featured on the platform. 

7. Adobe portfolio

7 It is a platform where you can build a responsive site for your creative work. Apart from this, it lets you connect with your Behance profile to import your existing projects and keep your portfolio in sync.
We are in the digital age, and we have a lot of opportunities to showcase our talent. If you are a designer, you should showcase your talent not only to get recognition, but also to improvise as a designer. Suggestions and opinions always bring out the best in you.