Archive for the ‘Creative’ Category

Things You Should Know About SEO

Competition brings out the best in everyone, especially when it comes to business. Almost every business has a website which is important for growth, but what is the use of that website if it is not visible to the visitors? Having a website is meaningless if it doesn’t help you in growing your business. Image result for SEO If your website doesn’t show up in the first few pages of the search engine, the people would not even notice it. According to a research, 89% of people use search engines to look for products, services, and information. But how do you manage to rank well on search engine pages? The answer is through Search Engine Optimization.

Know more about search engine optimization

It is the process of getting traffic from the free, organic and natural search results on the website, also known as SEO. Most popular search engines rank the web pages on what the search engine considers most relevant to users. The term refers to the process of tuning a website to achieve a high ranking for specific keywords or phrase. Image result for SEO SEO is not what it used to be 2 years ago. Now, the key to SEO is meaningful content.

Problem

The main problem you will face is that very few companies and people know how to optimize a website or what to do afterward. Yes, it is possible to create an attractive site, but there are hundred such websites which look the same. SEO majorly depends on the content of your website. So, you are supposed to put original content on your website. Image result for SEO You need to hire a company who know about search engines and how they prioritize and rank the website. They should know about things like website traffic, social networking, and other technical aspects.

Conclusion

Image result for SEO So, after know about the search engine optimization and the problems, we conclude that the focus of SEO should be on the searchers, not the search engine. All the search engines have the same criteria of ranking page. They rank on the basis of what is most relevant to the user. So, rather than focusing on what search engine wants, the company should focus on what the user wants to see. This is what makes your website’s ranking better.  

What Should be Your First Priority- Content or Design?

Hiring an agency to make a website for your business is a tough task. It comes with a lot of questions, and the best way to answer these questions you need to prioritize the events. You can do it easily if you are somewhat related to technology. If you have knowledge of coding, programming or the web designing then it would be easy for you to build it yourself, but everyone does not have the luxury of that knowledge. main-qimg-e74dc8b379ccfe3c34e12243acd127f0-c So, you are left with only one option which means hiring a company to do it. It could be divided into two parts- content and designing. Designing have an unlimited option- from swirly animations, smooth java, embedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades- that adds the WOW factor to the website. Image result for content vs design But if your content is not up to the mark, a good design would be nothing. Designing attract the eyes, but content keeps the user engaged.  In short, content is equally important as the designing. And here is why you should give equal importance to the content.

#1 Design would be expensive

Image result for content vs design Whether you are a small enterprise or a full-fledged firm, the budget is always an important factor. Starting designing before having the content in hand could increase the cost of designing as the design will be vast and artistic, not catered to your content or target audience as such. Yes, it would look amazing, but you cannot go out of budget just because you have not prioritized the activities. There are other possibilities as well which can turn out to be a disaster for your company.

#2 Design without content is a hazard

Image result for content not found Directly jumping into the design most of the time gives bad results. Many designers and agencies themselves jump into selecting templates and pattern that would be right for you without giving content a second thought. It makes content writer’s work difficult, they would have to twist and turn their content as per the design, which ultimately affects your business.

#3 It becomes chaotic

Image result for chaotic website Neither the designer have the idea about the content, nor do the writers have any idea about the design, both parties get confused that makes the situation chaotic. The design team would have no idea about choosing the best design, and the content team would also be confused about writing content that fits the design. You would get the best results only if both the things would go hand-in-hand.

Bottomline

So after going through all the points, you must have an idea about which one is the best option. The bottom line is you need a smooth, beautiful, and up-to-date website that can engage the users. Both of the things are important and should go hand-in-hand. The best possible way to do so is to let the teams discuss what would be the best thing to do. Let the team design the flow rather than making decisions yourself. So that you can have the desired result. The designing and content team are the best decision makers for the same.

Reasons Why Infographics Are Important in Content Marketing

Content is the king of the digital age,’ you must have heard these words many times. But have you wondered if everyone likes to read or not? I bet, you didn’t give it much thought. Well, we did. Content is definitely important, but content alone cannot do everything. Amazing visuals like pictures, infographics, videos, etc. are also important with good content. One needs to understand the importance of both things. Let us talk about an important aspect of the content market- Infographics- and why they are important.

What are infographics?

Image result for infographics Infographics are visually compelling medium to communicate with a viewer. They are a mixture of writing, design, and analysis that are ideal for an age of big data. Taking a data and presenting it in a visual shorthand is the process of making infographics. Now, the question is why is important if we already have content? Let us discuss the reasons why infographics are important in content marketing-

#1 Easily Scanned and Viewed

According to a research, our brain captures 90% of the information visually. Human beings are highly visual, they capture most of the information which comes visually. Plus, infographics are easy to view and understand which makes them important.

#2 Attractive and captivating

People love facts, figures, numbers, and statistics. The best way to compel a user is by adding some images and graphics to the stats and numbers. People may love reading but adding some images and graphics would definitely attract them more. inforgraphics content marketing enbake

#3 Worldwide Coverage

Online publishing is now visible globally at the push of a button.  Infographics being local print media are easily distributable and can reach a higher number of people.

#4 Increases Traffic

A good and captivating infographic would drive more traffic to your website. They are easier to share and send, so they draw more people traffic. Image result for infographics increase traffic

#5  Viral Capabilities

They are virally more capable. They have the capacity to be shared on social media platforms easily, and that is why they become viral as compared to ordinary text content.

#6 Benefits Search Engine Optimisation

The viral nature of infographics makes them easy to crawl on search engines. Google will index your site higher which increases your rank as well. Image result for infographics help seo

#7 Portable (Embeddable)

When you publish an infographic, the code to put it in a WordPress blog or website is provided as an embeddable code. This creates a link between your website and theirs.

#8 Brand Awareness

As we know infographics are more attractive, embedding your logo in them creates “Brand Awareness”. They are a powerful source of making your brand recognizable. Image result for infographics increases brand awareness The real challenge with infographic is creating them. One needs to be creative, smart, and intelligent to make a good infographic. Though there are new tools and platforms that make this task easier such as visual.ly and statsilk.com. You can develop them with help of tools as well.   *Note: We don’t have any copyright on any of the infographics.

13 Tips to Build Blog Audience From the Scratch

Making a blog is not a difficult or big task, but building an audience is. It takes a while to develop blog audience, and sometimes it takes more than that. You may spend hours and months, but if you don’t have a strategy, it would take almost twice the time as per your expectations. You would either need an experienced SEO professional or you have to pay for these services. Image result for increase blog traffic And most of the time people ask what is the best way to get traffic on the website, the answer they get is ‘put great content on your website’. But having great content is not enough.

So let us check out some tips to build blog audience from the scratch-

1. Spread the word- It is a basic marketing technique. Tell your friends, family, colleagues, and the people you know. Take help from your social circle to read, comment and share the blog.
2. Social media is a great help now. Promote and share your blog on all your social media handles, and ask your friends to share it.
3. If you are busy and cannot take out time to post your blogs on social media, just link the blog to your social media profiles. It increases the engagement.
4. Always create a profile of your blog with the name of the blog so that people can find you even if your profile is not active. Image result for increase blog traffic 5. Connect to the blogger’s network, name some blog buddies, give them feedback, and ask them to give you feedback.
6. There are many blog networks, join a blog network, support each other with social sharing and commenting.
7. Be regular while posting the articles because readers quickly lose interest.
8. Comment on other’s blogs to contribute to the conversation. Image result for increase blog traffic 9. Join bloggers community on Facebook, Twitter, LinkedIn, etc.
10. Always keep in mind that high profile blogs do not show any interest in your contribution until they see that your blog is gaining traction.
11. Do guest posting for other blogs and write articles for other organizations.
12. Create backlinks on other blogs and websites.

Image result for increase blog traffic

13. When you are done doing all of the above things, you can also move on to paid promotions.
Getting good traffic on your website could be difficult but it is important. Even if you are already working with marketing firms, you should do multiple tactics, not just rely on one method. Though it is difficult to determine which is the most effective method for your blog without trying different approaches.