Archive for the ‘Content Building’ Category

What Should be Your First Priority- Content or Design?

Hiring an agency to make a website for your business is a tough task. It comes with a lot of questions, and the best way to answer these questions you need to prioritize the events. You can do it easily if you are somewhat related to technology. If you have knowledge of coding, programming or the web designing then it would be easy for you to build it yourself, but everyone does not have the luxury of that knowledge. main-qimg-e74dc8b379ccfe3c34e12243acd127f0-c So, you are left with only one option which means hiring a company to do it. It could be divided into two parts- content and designing. Designing have an unlimited option- from swirly animations, smooth java, embedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades- that adds the WOW factor to the website. Image result for content vs design But if your content is not up to the mark, a good design would be nothing. Designing attract the eyes, but content keeps the user engaged.  In short, content is equally important as the designing. And here is why you should give equal importance to the content.

#1 Design would be expensive

Image result for content vs design Whether you are a small enterprise or a full-fledged firm, the budget is always an important factor. Starting designing before having the content in hand could increase the cost of designing as the design will be vast and artistic, not catered to your content or target audience as such. Yes, it would look amazing, but you cannot go out of budget just because you have not prioritized the activities. There are other possibilities as well which can turn out to be a disaster for your company.

#2 Design without content is a hazard

Image result for content not found Directly jumping into the design most of the time gives bad results. Many designers and agencies themselves jump into selecting templates and pattern that would be right for you without giving content a second thought. It makes content writer’s work difficult, they would have to twist and turn their content as per the design, which ultimately affects your business.

#3 It becomes chaotic

Image result for chaotic website Neither the designer have the idea about the content, nor do the writers have any idea about the design, both parties get confused that makes the situation chaotic. The design team would have no idea about choosing the best design, and the content team would also be confused about writing content that fits the design. You would get the best results only if both the things would go hand-in-hand.

Bottomline

So after going through all the points, you must have an idea about which one is the best option. The bottom line is you need a smooth, beautiful, and up-to-date website that can engage the users. Both of the things are important and should go hand-in-hand. The best possible way to do so is to let the teams discuss what would be the best thing to do. Let the team design the flow rather than making decisions yourself. So that you can have the desired result. The designing and content team are the best decision makers for the same.

13 Tips to Build Blog Audience From the Scratch

Making a blog is not a difficult or big task, but building an audience is. It takes a while to develop blog audience, and sometimes it takes more than that. You may spend hours and months, but if you don’t have a strategy, it would take almost twice the time as per your expectations. You would either need an experienced SEO professional or you have to pay for these services. Image result for increase blog traffic And most of the time people ask what is the best way to get traffic on the website, the answer they get is ‘put great content on your website’. But having great content is not enough.

So let us check out some tips to build blog audience from the scratch-

1. Spread the word- It is a basic marketing technique. Tell your friends, family, colleagues, and the people you know. Take help from your social circle to read, comment and share the blog.
2. Social media is a great help now. Promote and share your blog on all your social media handles, and ask your friends to share it.
3. If you are busy and cannot take out time to post your blogs on social media, just link the blog to your social media profiles. It increases the engagement.
4. Always create a profile of your blog with the name of the blog so that people can find you even if your profile is not active. Image result for increase blog traffic 5. Connect to the blogger’s network, name some blog buddies, give them feedback, and ask them to give you feedback.
6. There are many blog networks, join a blog network, support each other with social sharing and commenting.
7. Be regular while posting the articles because readers quickly lose interest.
8. Comment on other’s blogs to contribute to the conversation. Image result for increase blog traffic 9. Join bloggers community on Facebook, Twitter, LinkedIn, etc.
10. Always keep in mind that high profile blogs do not show any interest in your contribution until they see that your blog is gaining traction.
11. Do guest posting for other blogs and write articles for other organizations.
12. Create backlinks on other blogs and websites.

Image result for increase blog traffic

13. When you are done doing all of the above things, you can also move on to paid promotions.
Getting good traffic on your website could be difficult but it is important. Even if you are already working with marketing firms, you should do multiple tactics, not just rely on one method. Though it is difficult to determine which is the most effective method for your blog without trying different approaches.