App Advertising Monetization Models

The mobile advertising market is on its top game at this point in time. Simultaneously, many new mobile ad companies are introducing themselves. And every company has different monetization model. These models can be easily integrated into applications with their SDK. Let us check out these mobile ad monetization models- 201408-Revenue-models

Offer Walls

This model is generally used in games where the user buys virtual goods for real currency. The Offer Wall enhances user engagement with incentive offers as an integral yet nonintrusive part of the user experience. It gives the player a chance to earn virtual goods by performing different actions on the wall. For example, a user gets virtual sign up bonus to sign up into an app. StartApp, Fiksu, and TapJoy offer this model.  

Reward Ads

As the name says, this kind of ad model give away rewards at different levels. The reward is triggered by some event in the app like crossing a level or getting an achievement. A pop up comes on the user screen through which they will get a discount, gift card, coupon, etc. It is a win-win situation for everyone involved. The user will get a reward, and the owner of the app will also get compensated. Pokkt and Kiip are the lead players of this model. Image result for reward advertising

Banner Ads

Most of the people think that it is one of the most effective ways of advertising, whereas the reality is it is an ineffective method. This kind of ads occupies the top or bottom part of the app screen. When the user taps on the ad, different options open up from watching a video to downloading an app. The dominant players for banner ads are Google’s AdMob and Chartboost. Image result for banner advertising

Interstitial Ads

These ads show up at the transition points in an app. Generally, right before the user starts an app or after a game level is completed. Such ads drop off the user to advertiser’s desired URL. AdMob, TapJoy, Unity Ads use this model the most. Image result for interstitial mobile advertising

Native Advertising

Native advertising is basically content based advertising. The content of the particular website or app is shown in the apps’ news feed. This ad model is considered as the most effective way to generate revenue through mobile advertising. Facebook was the first one to adopt native advertising, and show tremendous growth. AdRoll, ShareThrough, and PubNative offer this model. Image result for native mobile advertising

Notification Ads

The notification ads show up on the screen even when the user is active or working on the app which makes it one of the most undesirable model. This model is only supported by Android. Advertiser will be able to push notification ads at any time. AirPush and LeadBolt work with this mechanism. Image result for notification mobile advertising If you are planning to develop an app that includes mobile advertising, you should research and select the different ad models, then design the app to support the model.