Anticipatory Design- The Next Level of Designing

The designing advancement has introduced a new designing pattern called ‘Anticipatory Design’. It is a pattern which is one step ahead of the user. The design pattern within the field of predictive user experience (UX). The idea behind it is to reduce the cognitive load of users by making decisions on their behalf.

anticipatory-design   It is different as compared to other patterns. The main difference is that these decisions are made without any input from the user at the time. The goal of creating this pattern is to provide a seamless experience to the user.
In simple words, the Anticipatory design is a design that knows what the user is looking for beforehand. It takes them to their destination smoothly and efficiently. In fact, tech giants like Facebook, Amazon, and Google are using it to enhance the user experience by showing them what they want to see.

Automation is on its way!

It can be seen as the automation of our thought process. Internet of Things has changed our way of life, and anticipatory design is one of its product. Our data is interpreted by machine learning algorithms to provide us the best experience. 1-7L5dA1Cqb8Jz5aU1X900BA The anticipatory design is a mixture of three things- learning (Internet of Things), predicting (Machine Learning) and anticipation (UX Design).

How is it evolving UX?

UX designing is a craft which is changing rapidly; interactions, increasing responsibilities, and forms influence the user’s mindset. User interfaces take different forms according to different users. UX designers are trying to get into user’s head to increase the engagement. But along with this, experience designing and automation requires discussions and design practices to reduce the forecasted design challenges. Anticipatory Design Image 1

Wrapping up

Predictable UX is an increasingly growing field of expertise. The UX designs are changing with the time. It is shifting toward the Artificial intelligence that is meant to make things easier. Though it could be the next big thing for the generation, you should be aware of what could go wrong when the user has to choose between forceful action and anticipated action.