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Top 3 Designing Mistakes That No Designer Should Make

Flawless designs are mandatory nowadays. Customers have an eye for detail, they see everything carefully. So, a designer cannot afford to make small and common mistakes. It is the time to learn from the mistakes you have made in the past. eb-Design-Mistakes   As a designer, you need to understand that the mistakes you make have a huge impact on the customer’s business. So, you should try to avoid common mistakes. Here are three common designing mistakes that can cause a major harm to the client and your work as well-

#1 Clutter and inconsistent design

Designing goes hand in hand with creativity. A good design should be creative, but not cluttered and inconsistent. One thing that you should keep in mind while designing is that ‘more is less’. If you keep way too many things on one page, the visitor gets confused and may lose attention. Keep minimum, but relevant content on the page. Image result for inconsistent website designs

How can you fix it?

Keep one thing in mind that consistency and simplicity are what attracts the audiences most. So rather than adding so many things on your page, focus on what is important. The goal of the page should be clear, and the important elements should be visible. The consistency here refers to the color scheme and layout of the website. Completely changing the color scheme and layout of the website could confuse the user. Overall, consistency is required for brand building.

#2 A complicated navigation

Navigation is one of the most important aspects of a website. Having a complicated navigational design ruins the website. A visitor does not want to see a complicated website. And if it takes too much time to locate things on a website, the visitor prefers to move on to the next option. Image result for complicated navigation website

How can you fix it?

Unnecessary content is a total waste of space and customer’s time. Check every page of your website thoroughly, and remove the content and things that are not required. Easy navigation is indispensable for every page. All the pages should have a usual click pattern. Everything should be maximum 3 clicks away. User goes 8-10 click away only if the website is interesting.

#3 Using poor quality images

Sometimes when the client pressurises the designer, he/she ends up making the website live with poor quality images. And it turns out to be a big mistake. We are in the generation in which people use authentic high-quality images. If you are still using poor quality shutter images, it could be a huge disadvantage for the customer. Image result for poor quality images on website

How can you fix it?

You have two options. Either you can design your own images with different colors and typography or you can hire a photographer. The second one increases the website’s appeal.  

Conclusion

In the end, it is important for a business to create a website which can give results. It is the time to learn from the common mistakes. We hope these points would help you to become a better designer. Also, share you experiences and views with us in comment! 

7 Key Principles of Mobile Web Designing

Designing is more than a website and a few pictures. There is much more to it. Though in this article, we will not go into the details, we will discuss some fundamental principles. These fundamental principles are applied to all mobile website design. Let us check them out-

#1 Design for mobile- based on most popular and important content

Image result for content Copy content from another website causes much more harm than you can ever expect. Mobile website user usually visits a website when they are looking for a solution. And content is what answers them.

#2 Everything should be available

Image result for clear mobile website design Availability refers to the fact that there should be everything a user can possibly look for, even if it is not visible. A user should be able to access all the important content on the website. The visitors gets annoyed when they could not find the information they are looking for.

#3 Limit navigation options

Image result for navigation options for mobile web designing You need to be sure about the information that you put in front of the user. In order to make your website mobile friendly, you need to reduce the number of clicks, number of menu layers, and you need to simplify it for the user.

#4 Buttons

Image result for buttons on mobile website While using a mobile website it becomes difficult for the user to click on the links in the text. So the designer should put buttons instead. Avoid the small fonts and minuscule buttons. Instead, use elements that are easy to click.

#5 Social media handle availability

Image result for social media handle availability on mobile website The design of the website is definitely important but keep your social media handles there. It gives the company better recognition and credibility.

#6 Watch your media

Media elements are important, they can cause problems for the mobile users. Video formats like Flash don’t play on certain mobile operating systems. You should also keep an eye on the large image files, bloated fonts, and unnecessary characters, they take unnecessary loading time.

#7 Problematic pop-ups

Image result for pop ups on mobile website Too many pop-ups annoy the mobile visitors. Too many sign-up boxes on a small screen are frustrating. Unless it is very important.

#8 Limited information

Asking for too much information would put the customer in confusion. Forms are a pain to fill out, especially when you are typing with your thumbs. Keep the text input needed as minimum as possible.   There are many other things about mobile web designing that you think. What are your principles? Share your ideas and advices in the comments.

5 reason why Website Designing is the First Step Toward a Successful Business

We are in digital age and no matter how much we try to run away from spending money on designing a good website, all of us come to a dead end. If you are running a business, the very first step to getting your first client is to make a full-fledged website. According to a survey, there are still 30% companies who do not have a website. Also, there are 70-75% companies those have websites but they do not keep their websites up-to-date. Image result for website redesigning But the very first thing comes to mind is “WHY WEBSITE DESIGNING IS IMPORTANT FOR MY COMPANY?” So, we are here to answer this question to you. Here are 5 reasons why website designing is the first step toward a successful business:

1. It catches million of eyeballs and increase your reach and presence

Image result for website designing

Who doesn’t use the internet now? I guess there is hardly any person who is away from technology. Having a responsive and good website increases your presence in the world. No matter in which corner of the world you are, if you have a website it will definitely give you an exposure.

2. A website gives you competitive edge

Image result for why us? No matter how good your product is, how smart solutions you have or how experienced your staff is; if you do not have a website, the potential customers and clients would not be able to reach you. In the end, they will find an alternative for you. All in all, having a website gives you a competitive edge as compared to your competitors.

3. A website reduces cost

Image result for website planning Now you must be wondering, making a website itself is an extra cost but it actually is a cost effective way toward a better future. Now ask yourself, how does website reduce the cost? Basically, it reduces your marketing cost, publishing cost and communication cost as well. Initial marketing might be required, but in long-term it reduces your marketing cost. 

4. It keeps your customers well-informed

Image result for find us here People don’t buy magazines and newspapers anymore, they keep applications in their mobiles. Similarly, you need to get over from the old-fashioned ways of doing business and keep your users engaged and well-informed with your website. Setting up a customer service backend office is not the only way to keep the user well-informed. You should also make your website informative and smart.

5. Increases credibility, trust and keeps you in touch with customer

Image result for we're here to help Accept it or not, if you have a website, you are available 24×7 a day according to your customer. Your online presence increases your credibility, trust and keeps you in touch with your customer. If you have a good online presence, the user trusts you more.

Now, what is the conclusion of these things?

All we are trying to say is every business, whether it is a small scale business or a full-fledged business, needs a website. It has its own advantages. It gives you benefit in its own way in the long run. We, at Enbake, are focusing on giving our clients the best of our services by providing them SEO friendly, user-friendly, easy-to-use and informative websites.

Anticipatory Design- The Next Level of Designing

The designing advancement has introduced a new designing pattern called ‘Anticipatory Design’. It is a pattern which is one step ahead of the user. The design pattern within the field of predictive user experience (UX). The idea behind it is to reduce the cognitive load of users by making decisions on their behalf.

anticipatory-design   It is different as compared to other patterns. The main difference is that these decisions are made without any input from the user at the time. The goal of creating this pattern is to provide a seamless experience to the user.
In simple words, the Anticipatory design is a design that knows what the user is looking for beforehand. It takes them to their destination smoothly and efficiently. In fact, tech giants like Facebook, Amazon, and Google are using it to enhance the user experience by showing them what they want to see.

Automation is on its way!

It can be seen as the automation of our thought process. Internet of Things has changed our way of life, and anticipatory design is one of its product. Our data is interpreted by machine learning algorithms to provide us the best experience. 1-7L5dA1Cqb8Jz5aU1X900BA The anticipatory design is a mixture of three things- learning (Internet of Things), predicting (Machine Learning) and anticipation (UX Design).

How is it evolving UX?

UX designing is a craft which is changing rapidly; interactions, increasing responsibilities, and forms influence the user’s mindset. User interfaces take different forms according to different users. UX designers are trying to get into user’s head to increase the engagement. But along with this, experience designing and automation requires discussions and design practices to reduce the forecasted design challenges. Anticipatory Design Image 1

Wrapping up

Predictable UX is an increasingly growing field of expertise. The UX designs are changing with the time. It is shifting toward the Artificial intelligence that is meant to make things easier. Though it could be the next big thing for the generation, you should be aware of what could go wrong when the user has to choose between forceful action and anticipated action.

Essential Rules of UI Design

In the era of technical advancement, we focus too much on design. We hardly realize that functionality is as important as designing. If you are also planning to develop and designing an app, website, or software, just keep in mind that a balance of designing and functionality will be the reason for your success. But designing itself has a world of its own. We almost forget the essentials in order to achieve the best. The evolution in designing is constant, and there is always something new to learn. One should focus on bringing out function and aesthetic at once. And to stay on the top of the game, here are essentials you have to follow-

1. Focus on Usability

One single design would never work in different type of devices. With the downfall in desktop usage, a designer has to be very careful while designing UI. So, a designer is supposed to make UI that fits in all the screen sizes. Image result for focus on usability ui In the past, developers were highly concentrated on creating a good UI for desktop. But mobile usage has increased in 2014. So, it is important to pay attention on mobile UI and making responsive designs which increases user engagement.

2. Be clear

Image result for clear ui Users nowadays don’t have enough time to pay their full attention to one task. So, the designer is required to keep the design simple and easy to understand. Use simple language, so that they can understand it all at once. They don’t have to do a second guess. Avoid using technical terms and focus on a familiar language and font style. Make call-to-action as easy as possible.

3. Prevent errors

Image result for human errors Humans are prone to make mistakes, but if you make mistakes on websites, they would become roadblocks to your visitors. If something goes wrong while loading a page, it distracts the customer. When designing, a designer should focus on eliminating the possible errors as well. Though this problem is 80% solved during the testing phase, a designer should try to rectify those errors in advance.

4. Consistent interface

Image result for consistent user interface Designing consistency is important as it makes UI & UX better. Here, consistency refers to making things continuous, predictable, and within expectation. Try not to surprise the customer with unexpected results. It make users second guess their decision, and they ultimately move on to the next best option. Ensure consistency of processes, functionality, appearance, and terminology.

5. Context

Image result for context user interface If you are wondering what context is, here is the answer- “Context is how we are connecting new ideas together with the old ones, building relationships and meaning in our world”. You have to apply contextual design in your UI. It could be the location-based, time-sensitive and situation-based design of a website or the app so that it can deliver the most relevant data. Context is a key to human relationships and also a basic element of designing.

6. Defaults

Image result for default actions in UI Customizing things is what every designer loves. It allows customizing interfaces, wallpapers, ringtones, etc. Though people don’t bother so much about it, most devices and other consumer electronics purchased almost never get changed. People generally don’t fix you phone to factory set, until it is the only option. And this fact means designer should make sure that the default setting should be applicable to a large batch of users.

7. Guided Actions

Image result for guided actions in app You should count ‘guided actions’ as a core rule of designing. When you are designing an interface, always make sure that you tell your user what has to be done. They don’t take actions unless they are asked to. That is what we call ‘Call-to-Action’ tactic. If you know the purpose of your app, it would be the easiest task for you. Every business requires an action from the customer, so ensure that your user knows what they have to do next.

8. Feedback

Image result for feedback in app Whether you have a small business or a full-fledged firm, user satisfaction is an important thing. A feedback basically helps you to know what could be done to grow your business, or how to make an app or website better. It could be as simple as running a survey or adding a ‘Complete’ notification once a form is submitted. The system should be able to offer feedback that is relevant, fitting in importance and urgency, comprehensive and sensible and contextual.

CONCLUSION

Designing is an art, and you will grow only if you know how to experiment. But always ensure that you are not missing out on the smaller things to achieve bigger things. It could cause you a long term harm. Experimentation is the key become better with a dash of basics.

Mobile App Designing Principles

Business and technology go hand-in-hand now. The more technical advanced you are, the more business you would be able to get. Gone is the time when only a few people had mobile phones. Now, most of the people have mobile phones, and they are the ones who make or break your business. And this is the reason, mobile app development market is on the top. Mobile apps are the source by which user gets software in their hands and form their relationships with businesses. Mobile_App_UX_Principles_cove_A4_final But there are some ground rules or principles for mobile app designing. You cannot develop and design a random mobile app, and expect it to be successful. Designing and development should have a balance. And for this purpose, you need to know about these core principles-

1. Purpose of the app

Image result for mobile app designing principles Users should understand the purpose of the app right from the moment they see the name of the app. It should be clear from its name, description, UX, etc. In short, each and every aspect of the app should be apt. No matter what is its purpose, it should focus on a goal, and every aspect should have the power to engage the user.

2. Revenue mode

Well, most of the people think that high rank and most number of downloads can bring the money to the owner, but unfortunately it is absolutely wrong. Rank and numbers definitely bring some money, but it should not be the primary way to earn. It is almost impossible to earn money without a clear strategy. Though making money should not be the sole purpose of the app, but it should be on your list. The only way to make a good revenue model is by knowing your app properly.

3. UX, Color, UI

Image result for mobile ui and ux design The first thing that attracts a user to your app is its appearance. Poor UX can convert your potential customer into never returning user. The purpose of downloading an app is to solve a particular problem, and if your app is clumsy, it would have a major negative impact on the customer. The color psychology in design and commercial space is a topic that predates the digital age but its rules are timeless. The appearance of the app has to be on point.

4. Navigation or search

Image result for mobile app designing principles If it is difficult to find out one thing in your app, you will probably lose 60% of your customers due to this. Navigation is one of the most important aspects of designing a good app. If the app has a larger than normal set of functions or content, there should be a convenient search bar.

5. Well defined data structure and flow

Image result for we defined data flow and structure Mobile phones are the most powerful as compared to any other device, but they have certain restrictions such as processing speed and bandwidth. The designer must pay attention to the data flow of the app. There is no reason to add unnecessary information and the user doesn’t have enough patience to sit and wait for the app to respond.

6. Conversions

Image result for mobile app conversion This principle is majorly targeted for e-commerce apps. An e-commerce app is considered successful if it can convert a user into a customer. There are few things that need to be present in an e-commerce app for better conversion rates-
  • provide the previous search and purchase information,
  • allow user reviews to be viewed and filtered,
  • enable comparison shopping features,
  • provide multiple third-party payment options
  • make it easy to add and manage payment methods.

7. Stats & Analytics

Image result for stats and analytics of mobile app Tracking and analyzing is definitely the most important thing. How would you know whether your app is successful or not? How would you know what should be done to make it better? Well, the answer is by analyzing the data and information. You will get to know where, when, and how a user is engaging with our apps.

8. Product roadmap and upgrade model

Image result for product roadmap Roadmap and upgrade model are pretty much related to each other. Developing an app is one thing, but never updating it would surely ruin your business and work model. Analysis and product statistics basically give you an idea about what can be done to make your app better. But you should also decide and strategize what you are going to do next.
And the most important part of the designing and developing a successful app is “do one thing, and do it well”. Research, analyze, understand and then develop the app. If you are outsourcing your app development, then make sure to give the developer every possible thing to get good results.  

What Should be Your First Priority- Content or Design?

Hiring an agency to make a website for your business is a tough task. It comes with a lot of questions, and the best way to answer these questions you need to prioritize the events. You can do it easily if you are somewhat related to technology. If you have knowledge of coding, programming or the web designing then it would be easy for you to build it yourself, but everyone does not have the luxury of that knowledge. main-qimg-e74dc8b379ccfe3c34e12243acd127f0-c So, you are left with only one option which means hiring a company to do it. It could be divided into two parts- content and designing. Designing have an unlimited option- from swirly animations, smooth java, embedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades- that adds the WOW factor to the website. Image result for content vs design But if your content is not up to the mark, a good design would be nothing. Designing attract the eyes, but content keeps the user engaged.  In short, content is equally important as the designing. And here is why you should give equal importance to the content.

#1 Design would be expensive

Image result for content vs design Whether you are a small enterprise or a full-fledged firm, the budget is always an important factor. Starting designing before having the content in hand could increase the cost of designing as the design will be vast and artistic, not catered to your content or target audience as such. Yes, it would look amazing, but you cannot go out of budget just because you have not prioritized the activities. There are other possibilities as well which can turn out to be a disaster for your company.

#2 Design without content is a hazard

Image result for content not found Directly jumping into the design most of the time gives bad results. Many designers and agencies themselves jump into selecting templates and pattern that would be right for you without giving content a second thought. It makes content writer’s work difficult, they would have to twist and turn their content as per the design, which ultimately affects your business.

#3 It becomes chaotic

Image result for chaotic website Neither the designer have the idea about the content, nor do the writers have any idea about the design, both parties get confused that makes the situation chaotic. The design team would have no idea about choosing the best design, and the content team would also be confused about writing content that fits the design. You would get the best results only if both the things would go hand-in-hand.

Bottomline

So after going through all the points, you must have an idea about which one is the best option. The bottom line is you need a smooth, beautiful, and up-to-date website that can engage the users. Both of the things are important and should go hand-in-hand. The best possible way to do so is to let the teams discuss what would be the best thing to do. Let the team design the flow rather than making decisions yourself. So that you can have the desired result. The designing and content team are the best decision makers for the same.

All You Need to Know About Material Design

The material design framework is a product of Google which depicts the visual impression of materials that are designed creatively with the help of technology tools and scientific methods too. It is a design language created for Google’s Android operating system used in devices. Image result for google material design It has been increasingly used to improve the user experience. The web developers use it as a trusted design framework which is simple yet an amazing piece of modern design with perfect UI. The easy usability and design perfection of this framework make it the product of future.
Also Read:Anticipatory Design- The Next Level of Designing

There are many major benefits of using Material Design Framework in a project. Let us have a look at them-

Image result for google material design
  • This framework brings uniformity in user interfaces on all platforms.
  • The design intricacy ensures that it will bring together a creative result for the user.
  • The users can get ready to use material design compliant & CSS which saves their time from building the fresh components and CSS. It is an additional advantage of material design which makes it a better framework.
  • One of the best things about Material Design Framework works perfectly with all the Android platforms. It is well-known for its flat geographical interface.
  • Another important thing is that the material design is very much invested in having the best user experience by creating interfaces that deeply interact with the users.
Also Read:Essential Rules of UI Design
This app is a new spark in designing industry. Google is doing its best to take this concept forward. It would be a future product. Though it is not being used by many designers right now, it is a potential future of designing.

7 Mistakes Professionals Make in Design Usability

Giving tips on how to do things is easy, but giving tips about mistakes make things easy. A person always learns from mistakes. So, today we are going to talk about the mistakes professionals make in design usability. These mistakes can cause a long-term loss. Let us check out the mistakes-

– Imbalance of creativity and simplicity

Image result for creativity and simplicity balance There should be a good balance between creativity and simplicity. When it comes to designing website pages for a website, it becomes important to keep a balance. Users are habitual with things they see. Placing the usual things at different places could confuse the user. Creativity is not about messing things up, it is about creating something innovative. You don’t need to confuse the users to become creative.

– No search option available

Well, there are many things on one page of a website. There are chances that the user comes to the website looking for a particular thing, and could not find it, this is where search option helps. If search option is not available on every page of the website, there are chances that user might not return to the website. The website given above looks beautiful, but there is no search option which makes it difficult for the user to navigate.

– Navigation structure

Image result for navigational structure Navigational structure is one of the most important aspects of website design. Having a complicated navigation structure may confuse the user. Using breadcrumbs in navigation structure helps the users to know where they are on the website.

– Copied content

Image result for copied content Content makes a huge difference between you and other websites. Putting copied content on your website may not look good on your portfolio. So, content should be interesting as well as original.

– Dead links

Image result for dead links Like the content, one should also keep a track of links on the website. Sometimes old links do not work on the website which causes inconvenience to the user. Dead links directly affect the user engagement. You can easily find dead links with Google webmaster tools and other online software.

Not considering mobile users

Image result for go mobile or good luck Well, we all know that mobile users are the source of traffic on websites. Most of the people use internet on their phones, so if you are not making a mobile friendly website, you would end up losing a lot of customers.

–  Ignoring contact us page

Image result for no contact us page How would people contact you, if there is no contact us page? It is important as it is the first step toward clients commitment.

Summing up

Though these things were basic, but professionals make these mistakes. And the company sometimes end up losing customers because of this mistake. So, you need to keep a check on these things which getting your website developed.  

How to Fix Traffic Drop After Website Redesigning

No matter how amazing and smooth your website is, there comes a point when you have to get your website redesigned. There are many reasons for redesigning and one of them is to keep the user engaged. Apart from this, the multitude of algorithm changes every six months that causes major website rank drop, and it becomes impossible for an outdated website to deliver the results an owner expects.
21-Ways-To-Drive-Traffic-To-Your-Website-in-2016
  Though the main reasons for revamping the site is to increase the traffic, conversions, sales, and user engagement, but somehow websites lose traffic after redesigning. It indeed has reasons and we will discuss those possible reasons. If you are also experiencing this issue or planning to redesign your website in future, keep reading this article for the possible problems and their solutions.

Why does the traffic drops after redesigning?

Firstly, minor traffic drop is normal after the redesign. If the decline rate is less than 10% in less than a week, you may have nothing to worry about. Google takes some time to crawl and index the new pages of your website, so you should not worry about the temporary decline in organic traffic. But if it has been more than a week, and the traffic is dropping drastically, then there could be some other possible reason. Let us check out what could be the possible reasons-

#1 Proper Redirection

Revamping the website is not an easy task. Redirection is one of the most important steps of redesigning. Even if you mistakenly skip this step, you would lose a huge amount of traffic on the website. It is the most common cause of traffic loss. Unless you keep all the URLs same, redirects are totally necessary. If you think what redirection do, it tells the search engines where the new version of each page is located, else it simply means that those pages are gone according to the algorithm. Changing the URL structure or moving any page to a new location and not setting up the proper redirects is the main cause of traffic drop. And if you want to check out whether this is the issue, log into Google’s Search Console, then go to Crawl > Crawl Errors and select the “Not Found” tab. If there are any pages without proper redirects, they will show up here. Image result for website redirection

How to solve this?

Fixing this issue and regaining your traffic is not too complicated, but it could be a time-consuming task. You need to implement 301 redirects to each of your old pages. If there are no other issues, your traffic level should be back to normal within a few weeks.

#2 Site Structure

The site structure is a major part of indexing and crawling. If it is changed drastically during redesigning, it would become difficult for the search engines to index the pages and understanding the site. Image result for website structure  

How to solve this problem?

You’ll have to recreate the sitemap as it provides a basic listing of all the important pages on the website. This is not enough, you need to submit it to search console so that the re-indexing process can be stimulated to restore the traffic level. Along with sitemap, you’ll also need to check the internal links. The internal links play an important role in how Google indexes your site. If the links are outdated, it could be a possible crawling issue.

#3 Site Copy

Revamping changes many things, and it includes the keyword criteria as well. If the redesigned pages are not in the way they were written before, it could cause problems too. Improper keywords could shake the original rank of the website. Google’s ranking algorithm is based on the information users need, so if your site doesn’t have that information, they won’t show it as a result. Image result for website backup

How to solve this problem?

If you want to solve this issue, you have to hire an experienced SEO person who can optimize your pages for your target keywords. Having a backup of your old site could solve this problem as you can use it to determine which keywords to use on each page.

How long does it take for the traffic to return to a normal level?

If the traffic dropped due to any of these issues, you should solve the problem, but the traffic would not come back overnight. It may take a few weeks for Google to crawl and re-index your new pages. Until the ranking in search result begins again, your traffic will lower than usual. Image result for traffic drop on website  

How to stop traffic drop during redesigning?

If you are yet to redesign the site, the information above is not as useful as it seems. Basically, if your site is outdated, a redesign will have a positive impact. You just need to be to take the following steps but before the launching the website:

#1 Set up 301 redirects

As mentioned above, improper redirects cause traffic loss. If your URLs of the revamped websites are changed, you’ll need to set them up before launching the new site. You should make sure that each one is set up as a 301 redirect as this tells search engine crawlers that the page has permanently moved. And 302 redirects it to the common error, but it can harm your ranking.

#2 Create a new sitemap

You also have to create a new sitemap that includes all of the most important pages. And keep one thing in mind that there should not be more than 100 pages. And if your site happens to have more than 100 pages, your sitemap should be more of a general overview than a comprehensive listing.

#3 Keep the SEO strategist in touch

SEO is one of the most important parts of the website designing. You have to make sure that there should be an SEO strategist throughout the process. They will advise the changes that will help your traffic level not to be hampered due to redesigning.

#4 Crawl your existing site and plan your new site architecture

Before making any changes, just make sure that you took the backup of every page. There are free tools online that will help you do this. And provide the results in a spreadsheet.

#5 Analytics tracking code

Well, this may seem useless, but you should double check the analytics tracking code. It is simply to make sure that the implemented code will allow you to monitor the traffic during every step of the way.
These are the problems everyone faces, but they can be solved easily. So you need to keep the above things in mind. Though they may not seem huge, they can cause a major harm to your website.