4 Must-Haves For a Successful Mobile App

The mobile app market is not the same anymore. There is a huge increase in the number of apps releasing regularly, and it is nowhere near to the end. There are hundreds of similar apps, but not all of them are successful.

Now the question that comes to mind is “What makes an app successful?”.

download There is no particular criterion though there are basics. The definition of success is different for everyone. Let us check out the basics-
  • Quantity – The number of downloads, the percentage of target customers, usage statistics, or other quantitative metrics.
  • Revenue Goals – If your app is set to monetize, success may be defined as a revenue figure, which may be driven from paid downloads or via in-app purchases.
Now, let’s check out four must-haves to make your app successful

1. Market & Audience Research

Image result for market and audience research Theoretically great ideas are just like building castles in the air, don’t make great apps. There are 2.2 million mobile apps available in the App Store today. So, you need to make sure that your app stands out of all similar apps. The best way to stand out is to do market research, analyze your audience and then work on your segment. You need to strategize your work model. Putting your app through some of the validation tests will illustrate how your app will perform in the market.

2. Strategic Marketing & User Acquisition Plan

Image result for user acquisition plan The problem with some companies is that they think they don’t need marketing strategy and acquisition. Their views on making marketing strategy and acquisition, investing time, efforts, and resources are completely underestimating. User acquisition both before and after launching a mobile app is important. The strategy differs based on the nature of your application, audience, type of business, and many other factors. Some of the things you need to consider while making marketing and acquisition strategy include-
  1. Pre-launch outreach- Press release, partnerships, outreach lists, etc.
  2. Teasers and early access offers- Closed beta list and early sign-up pages
  3. Product sites (Product Hunt, Beta List, CrunchBase, etc.)
  4. App store optimization and discovery
User acquisition is basically current marketing efforts, much like attracting customers for any other business does.

3. Seamless User Experience

Image result for user experience design Every app needs a solid UX as it is the basic of making an app successful. If a user struggles to perform basic tasks on your app and has problems working with core functionalities, the result is poor usability. Other examples of poor user experience include- long loading time, app performance issues, inaccessible features, long registration process, etc. Failing to attain stability in UI & UX can cause a long term damage to your product and business.

4. Proper Testing

Image result for application testing Testing is an extremely important step now. You cannot make your app live without testing it. However, it is estimated that 44% of defects are found by the user, 24% from direct feedback, and another 20% from public user reviews in app stores. It is difficult to entice the user second time once they uninstall your application for the first time. Keeping the market competitiveness in mind, releasing a good product is mandatory. While it is impossible to remove all the bugs in one launch, it is a long-term process, but testing can solve 60% of your problems before launch. If your app goes live lacking proper basic functionality, users would likely abandon the app without second thoughts. For this reason, it’s important to first track both front-end and back-end functionality to get a thorough understanding of how well your app is performing.

Conclusion

An app’s performance dependent on many factors that can range from marketing strategy, budget to competition. But beyond these factors, launching a poor app could cause a major setback to your app.
  Bottomline is before launching the app, you should always put efforts on market and audience research, follow the best practices in the market, assure and re-assure your app’s working with testing. And these things can make a huge difference between you and other competitors.