5 Ways to Enhance Your Web Design & UX to Boost Sales

We have repeatedly discussed that the appearance of a website is important. A good design can boost your sales, and a bad design can bring it down. You can just not make a random website, and expect people to like it. Having a good design is mandatory now! So what can you do to enhance your sales via web design and UX? There are many things, but few of them are going to be listed below. Check out the ways to enhance your web design and UX to boost sales.

#1 Full-Width Background

Image result for full width background for website The full-width background has become popular. The reason being they look tidy. It has a large background with a thin header which is appealing. This design attracts the user by using the front space.

#2 Flat Design

Image result for flat design website In last two years, the flat designs have also become popular. The reason is it reduces the loading time of the website. It has become a great help for both, users and the designers.

#3 The bold and bright colours

Image result for flat design website The colours attract the visitor the most. According to colour psychology, bright colours are more attractive and catchy. Before designing your website keep your target customers in mind, and then select it.

#4 The typography

Image result for website typography It is simple, ‘Keep it bold and simple’. You don’t have to spend extra bucks to buy new fonts. Instead of using fancy fonts, keep it simple and classy.

#5 Tile Navigation

Image result for website navigation thin header The tiles have the minimal amount of text, yet that text is sufficient to put the users understand in a single go. The bottom line is navigation brings clarity. The visuals are known to capture the eye of the visitors. You need to make sure that your design is capable enough to bring the customers to site and boost the sales.  

7 Reasons Why Joomla is The Best CMS Solution for Startup Business

Let us talk about content management system, today. First of all, there are many CMS solutions, but which is the best CMS for a startup business? According to my research, it is Joomla. It is an award-winning open source CMS. The second most popular CMS in the world, downloaded over 60 million times. One more thing, it has 8000 free and paid extensions & designs. joomla Choosing the right CMS is an important decision. It requires you to be careful because you have to consider many things. It includes some vital factors like cost, quality, flexibility, and control. ‘Joomla’ is designed with PHP, and it uses MySQL to store data.

Here are 7 reason why Joomla is the best CMS for startup business:

1. It is free and flexible

It is an open source platform which makes it freely available for everyone. So, if you own a startup, then it is never out of your budget. In fact, anyone can use it!

2. Fast loading

Accept it or not, people are used to the fastness and quickness. You would not want your client to drop you off because the site is taking 10 seconds to load. In the early phase, it is better to choose an option which makes your work easier. Image result for joomla

3. Easy installation process

You can become an expert by yourself. There is no need spend money on hiring someone for the same. The setup is easy to understand, and it hardly takes 10-15 minutes.

4. Broad applicability

It is widely applicable. It will boost the usability of your site. You can design anything, from a simplest website to a complex e-commerce website with it. Image result for joomla

5. There are no language bar

Well, it supports all the languages. From Spanish to Polish and whichever you prefer.

6. Relocation is easy

Joomla websites are well-designed. So, if you wish to relocate it in future, you can do it easily. There is hardly any chance of losing data or track of your work. Image result for joomla

7. There is no chance of security breach

Joomla has features that limit the accessibility till the authorized users, which means no chance of security breach. No one can access the directories by typing the URL in the address bar.

Though there are many CMS solution which are better. But if you are running a startup company and wants to optimize your expenditure, you can go with Joomla.


The Criteria of Developing a Mobile App

What is the purpose of developing a mobile app? The first thing you should know about mobile app development is that every app has a purpose. It could be presenting your business idea to the people in the form they want to see or maybe to enhance user experience. So, if you are struggling with finding out the purpose, you would probably have trouble after releasing the app. Image result for mobile app development Features of an app are the next most important thing. They have the power to either make it or break it. But how would you decide what features can make your app the best? Let us go into details:

#1 Research

Image result for research mobile app development A thorough research before starting the development makes your work easier. It helps you to know about the user experience, services you should give, and how to make it better.

#2 Define the purpose

Image result for purpose of mobile app development As I have mentioned, it is the most important thing. If you cannot figure out the purpose of your application, it may not turn out to be the way you want it to be. So, before moving forward, know what exactly do you want from it. Scrutinise its purpose, inspect what are you expecting from it, know what do you want your app to become, and where do you want to see it in next 6 months or a year.

#3 Choosing the mobile app feature

Image result for features of mobile app development When you are done with your research and defined the purpose,  you should move to the next step. Now, you have to choose the mobile app features. Know your product, know the requirements, examine it as a user’s perspective and go ahead with the features.

#4 Determine the success rate

Image result for task check Determining the success rate is not too difficult. The easiest way to determine the success rate is to check whether all the features are working or not. As an example, you wanted a drop down menu in your app, the developer developed it; now if it works they way you want, then the success rate is 90%. Success rate will be 100% only if it goes hand in hand with other features.

#5 Prioritize your features

Image result for priority check The most common strategy to prioritize the features is to classify them according to the requirements. You should also rank priority within each classification. Prioritizing means developing the influential features first.

So, this is our criteria for developing an app. What is yours? Share your views with us in comments!


Difference Between Web Designing and Web Development on the Basis of Basic Aspects of Website

There are many of people who misunderstand web designing with web development. Yes, there is a difference between both terms. Designing and development are two completely different terms, and one cannot use these terms interchangeably. The main difference is between its appearance and its functionality. The appearance is what you can see and feel whereas functionality is what your experience after using it. In the similar manner, usability comes under development and content comes under designing.

There are four basic aspects of a website on which we will be differentiating between both terms. Let us, know about the aspects, and understand the difference in context to these aspects:

#1 Appearance and Feel

Image result for website designing The graphics, colour schemes, navigation elements, buttons, themes, etc are included in appearance. It is taken care of under web designing. The main reason behind this aspect is to leave a good first impression on the user. The more presentable the website is, more are the chances of user satisfaction.

#2 Functionality and Performance

Image result for website designing It basically includes the interaction and the functionality of the website. Different functions, codes, and languages are used to improve the functionality of the website. The developer decides whether the functionality of the page is smooth or not. If all the buttons, navigational features, links, and forms works smoothly, it means the functionality is good.

#3 Usability and Relevance

Image result for website designing The usability of the website completely depends upon the user-friendliness of the website. A website is supposed to work on every platform whether it is a mobile, a tablet or a desktop. Most of the websites are responsive now, so you also have to make it responsive. Usability comes under development. The developer should make sure that the website is responsive.

#4 Content and Information

Image result for website designing The textual content which is informative should be added to the website. You cannot add meaningless content to your website. Content should be to the point and informative. It comes under creatives and designing. Good content has the power to make your website even more interesting.

So, these are the aspects which explain the difference between web designing and web development. Though there are other aspects as well, but we discussed the basic ones. We will also differentiate between both terms on the basis of other aspects. Till then, share your views with us in the comment section.

Images Source: ShutterStock

5 Essential Elements of Web Designing

Every company has different requirements for their website. If you are a designer, there are many things that you should keep in mind while designing a website. As a website designer, you must know that the appearance of a website matters a lot. Designing a website is not just about putting on a good theme. It is not enough. You should have an out of the box idea to stand out.

All of us start from basics. So let us start with the basics here as well. Understanding the basics and essential elements of web designing is important. Let us give you and overview about it:

#1 Appearance

Image result for appearance of the website The appearance of the website is one of the major elements. It plays the most important role in your website. A user ignores poorly designed websites. The color, graphics, images, readability, and format of a website, matters a lot. It helps you to bring many users and potential clients. And if you are not paying attention to it, you are probably losing your potential customers.

#2 Content

Image result for content is the king Content has become the king of the digital world. If your content is poor, it will make your website user repulsive. High searched keywords should be preferred while preparing content for the website.  A good SEO based content helps you to get more traffic on your website.

#3 Page optimization time

Image result for website loading time Page optimization timing is the time a website takes to get loaded. A visitor doesn’t hesitate in leaving your site within a second, while it increases your bounce rate. Average loading time of a website should be less than 2 seconds.

#4 Spacing on the  page

Image result for appearance of the website You cannot keep a website all clumsy and messed up. Sequential spacing in the website makes it look elegant. In fact, it becomes easier for the user to recognize and identify things.

#5 Proper navigation

Image result for navigation website When a user visits your website, he/she probably comes to the website decisively. Users browse a website to find a solution. If they cannot find one, they move on to the next option. So, proper navigation should be on your A-one priority list. Drop down menus, products, services, contact us, and shop options should be easily traceable. So, these were the basics of website designing. If you are struggling with getting your website designed, this one would help you. Was it helpful for you? If yes, let us know in the comments!  

8 Steps to Choose the Right Website Designing Company

Having a good website has a direct impact on your business, and we all know this. A good website design can boost your business, while a bad one can shoo away the potential customers. Finding a website designing company is not an easy task. There is a lot of competition in the market. That is why you have to keep yourself up to date with the latest technology. You cannot randomly choose a website development and designing company for your website. There are factors that you need to consider when you start to search for a website development company. To make your search easier check out the enlisted ways.

#1 Know what your business requires

Image result for know what your business requires   Until and unless, you don’t know what are your requirements, you would not be able to find the best team for you. First of all, figure out your objective and requirements.

#2 Look for the company online, check their online presence

Image result for know what your business requires The best way to know about the company is to check their work profile and check whether its work actually exist online or not. It will help you out to choose the best one for your work.

#3 Check out their portfolio

Image result for company portfolio This is the most important thing, check its portfolio. It is the best way to know whether the company is worth giving a shot.

#4 Give a good look at their own website

Image result for enbake website Go to the company’s website, check out whether it runs smoothly or not. It can clear out most of your doubts.

#5 Are SEO services included?

Image result for seo check No matter what kind of website you are willing to make, it needs to be optimized for search engine.

#6 Who will be doing the Copywriting?

Image result for copywriting If the company has no fixed criteria to do copywriting, they will end up publishing useless content for your website. It will be a major disappointment for the potential client, and a disappointment for you.

#7 Everything at once

Image result for website development and design   You cannot hire a company which gives you half of the work. Always hire the company which is capable enough to provide you all the things you require. There should be professionalism between you and the company.

#8 How much are you willing to spend?Image result for website development and design cost

The question is not ‘how much would it cost?’, it is ‘how much are you willing to spend?’. Most of the businesses prefer to find a company that costs them less. And if you are compromising with the website that means you are compromising with your future.

If you are also thinking about making a website, always keep these things in mind. And make sure to have a look at this checklist!

 

5 Designing Myths That Totally Damage Your Website!

We believe what we hear, and we hardly try to know the reason. Well, it is the 21st century, and you don’t always have to run by the rules of the 19th century. You need to grow with the technology. Whether you are a designer or a developer, you should not blindly accept the claims made by other professionals. Make your observation and work on it. There are many designing myths people believe for no reason. According to the aspects of a website, designing plays a crucial role in keeping your business alive. The users will come back only if they find your website engaging. Doing your research before hiring a company for the work is important, but trusting whatever you read or head is wrong. There are thousands of websites, and every website has something different to say. Now, who and what would you trust? Well, it is hard to say ‘who you should trust?’, but we know ‘what you should trust?’. You should trust the facts, though there is a fine line between facts and myths. Let us know about some designing myths, and know the facts.

#1 Your homepage is the most important page

Image result for fashion website home page Most of the people say this thing, but it is an absolute myth! All the pages are as important as your home page. You can just not give it the first priority because it is the first-page user checks. Your contact page, about us page, and every other page is as important as the home page.

#2 Things must not be more than three clicks away

Image result for website navigation The user can go as much as ten clicks away if your design and content are interesting. Yes, some important thing should be visible and easily accessible, but saying that everything should be just three clicks away is a myth. Keep it interesting, and the users will be more than happy to spend their time on your website.

#3 Mobile users are always in hurry and distracted

Image result for mobile user The truth is if your website’s optimisation time is less, the user would be more than happy to use it. But if the mobile user has to wait for 30-40 seconds until your website gets loaded then they will not wait. The mobile users are not in hurry, it is just that your website’s optimisation time is not as good as other websites.

#4 Users will tell you what they want Image result for feedback user

Feedback is important but not all the time. You can take feedback from 1000 users but applying all those 1000 changes can ruin your website. So, be careful with what you are changing as per the feedback of users.

#5 Simplicity can only be achieved by minimalism

Image result for minimalism in website Minimalism is completely different from simplicity. A complicated design can be made simple. Simplicity does not mean minimising the number of things such as steps, UI elements or interactions. Don’t forget to add important things to achieve simplicity with minimalism. So, you should not trust things just because someone asked you to or some told you something. Always keep your observation game on point.

Ruby on Rails vs Java Enterprise, Which one is Better?

Which is the best framework for your website? Have you ever given this thing a thought? Well, there are many languages which helps to design the framework for a website. There is Ruby on Rails, JEE, ASP.NET, Django and much more. But there are few languages that most of the programmers prefer.

Source: schlitt.info

ASP.NET is a Microsoft platform which takes it straight to the risk zone. You cannot risk being locked into a Microsoft platform whereas other platforms are niche. So everything comes down to Java Enterprise (JEE) and Ruby on Rails (RoR).

Here are some differences through which you can figure out which one is better for your website:

#1 The focus of Ruby on Rails is on fast and agile development whereas Java Enterprise focus on flexibility and integration with enterprise IT. #2 The common tasks in RoR are made very simple as compared to JEE. In JEE, even the simplest jobs need extraordinary efforts like to write XML configuration or auto-generate boilerplate code. #3 RoR is used by start-up employees; JEE is used in the IT nerve-centres of investment banks. Image result for java vs ruby on rails #4 As a developer, RoR is pretty easy to learn, while the main problem a newcomer faces in JEE is to choose between huge number of different libraries and different ways to do the same thing. There is no particular libraries which are widely used. #5 There are few people who work on Ruby on Rails, while every computer science student learns Java. #6 In manageability of the code, JEE is better as it is easier to find out the things. Image result for java vs ruby on rails #7 Fortunately, both frameworks offer reasonable support for automated regression testing; Ruby on Rails probably a bit more so, because it relies primarily on automated tests (rather than a type system) to ensure things don’t fall apart horribly.  

There are many aspects on which you can compare these two. Now the choice is yours. What do you think, which one would be the best for you? Tell us in comments!


5 Signs That Show it is the Time to Redesign your Website!

There are very few people who like changes. Changes are difficult, but they are important. Talking about the changes, let us talk about redesigning a website. Redesigning a website is like revamping your whole work portfolio. Your clients will not say to you that your website is old, and you should redesign it. Then how would you know if you need redesigning? Well, there are signs which you can see clearly. You may try to ignore those signs, but you also know that you have to address the issues. So, check out the signs which show that your website needs redesigning:

#1 It has been ages since you redesigned it.1

If it has been more than one year, then it is high-time to revamp your website. The technology is changing every day, so you also need to change or adapt it.

#2 The website is not responsive.3

As I said, the technology is changing on the daily basis that is why responsive websites have become too mainstream. Not having a responsive website means indirectly losing your customers. The websites which are not responsive, do not work on all platforms and devices.

#3 The bounce rate of your website increases.

2 The high bounce rate means non-interactiveness of your website. The reason could be the user interface, the theme or may be the design.

#4 It takes forever to load a page.

4 Page loading is one of the most important things. According to a survey, the user hardly waits more 2-3 seconds for loading a web page. If the page does get loaded the user simply leaves the website, which also increases the bounce rate.

#5 Your website uses flash.5

  Flash was an age old technology. If you are still using flash player, then you are living in the old world. iPhones and iPads do not support it, and also the websites using Flash are not index-able in the search engines. So, these are the reasons why re-designing is important. It is not just for the users, but it is important for business purposes. The world in flowing with the wave of digitisation, and you should also try it.

Single Sign-On In Rails Application

Single sign-on (SSO) is a property of access control of multiple related, but independent software systems. With this property a user logs in once and gains access to all systems without being prompted to log in again at each of them. Such as we once log in to google, we are permitted to access the Youtube, Docs, Google Drive etc. dnd1999110501 We may think about sharing the session cookies among the all domains but its generally not a good idea. One can steal cookies to sign in from other system or browser. Single SignOn Helps us in getting around this problem and implement a much robust system. How do we implement Single Sign-On in Rails App? We will try to get our hand around on how to build a prototype around a rails app to implement single sign-on. We will be looking a sample rails application powered by CASino gem Why we are using CASino ?
  1. Distributed under MIT LIcense
  2. Active Development since
  3. External authentication sources (LDAP, SQL)
  4. Two-factor authentication
  5. Session-overview for logged-in users
  6. Full localization support
  7. REST-API
So what is CASino exactly? CASino is a simple Single sign-on server application. It supports the CAS protocol and can therefore be used in combination with almost every web programming language out there. CAS is an authentication system originally created by Yale University to provide a trusted way for an application to authenticate a user. CAS centralizes authentication: It allows all your applications to ask users to login to a single sign-on server The implementation. Here we have two apps client and server. We assume that the app is using devise for the demonstration purposes. The Logic can easily be extended to other authentication methods though. The app is as simple as configuring a few variables in the CASino gem.
  1. user request to client domain .
  2. it redirects to the server if not authorised.
  3. Start with adding the gems client app
  4. redirects to back url to whichever client request url is
Step #1 Implementing the client application. Gemfile # If You face some compatability issues then use ruby 2.1

gem 'devise_cas_authenticatable', git: '<a href="https://github.com/jpamaya/devise_cas_authenticatable">https://github.com/jpamaya/devise_cas_authenticatable</a>'

routes.rb

devise_for :users, skip: [:sessions], controllers: { cas_sessions: 'sso_cas' }

devise_scope :user do

get "sign_in", to: "devise/cas_sessions#new"

delete "sign_out", to: "devise/cas_sessions#destroy"

end

devise.rb # ==> Configuration for SSO server authentication

config.cas_base_url = "http://localhost:4000/"

config.cas_create_user = false

config.cas_destination_logout_param_name = 'service'

config.cas_enable_single_sign_out = true

User.rb

devise :cas_authenticatable

Now run client application on localhost:3000 and begin with typing users/sign_in Since we overwrote devise’s sign in mechanism, so instead of presenting devise’s normal sign in page, we are redirected to localhost:4000 which is the backend app to authenticate the users. Lets prepare the backend app to authenticate the users.  Step #2 Start with implementing code in server app limitation use ruby ruby “2.1.5” and rails “3.2.11” check rails -v ‘~>(‘ 3.2.11′). for server app Gemfile #It users these db to store sessions and some tokens. casino will take care all about these

gem 'sqlite3'   # for sqlite support

gem 'mysql2'    # for mysql support

gem 'pg'        # for postgresql support

gem 'casino'

Run bundle install and rails g casino:install The CAS configuration is stored under config/cas.yml. This is where you configure how your SSO handles logins. An example configuration can be found in the file config/cas.yml.example provide the valid db credentials and run the migrations. Run this app on localhost:4000 , Just follow the old steps
  1. Goto localhost:3000/users/sign_in
  2. You will redirected to localhost:4000 enter credentials click sign in
  3. You will be redirected back on successful login
In the links below you can find some ready made examples for you to clone these  apps and have better understanding of SSO.
Server exampleruby “2.1.5”git clone https://github.com/codescrum/casino-sso-server-example.gitRails 4 client examplegit clone https://github.com/codescrum/casino-sso-client-rails4-example.gitRails 3 client example git clone https://github.com/codescrum/casino-sso-client-rails3-example.git
Let us know in comments if you face any troubles in the implementation !! PS: Single Sign-out has been left as a thought for another day and we will discuss that in a follow up blog.