9 Ways to Enhance Mobile App User Experience

The success of mobile app depends on different factors, and the user experience (UX) is one of them. A good UX can completely turn over the tables. But an optimal UX can only be designed with a thorough understanding of your user base and psychological underpinnings. It is not a one-time task, the users nowadays expect more than just a regular app. A designer needs to be up to date on the latest technology trends. Let us outline the ways through which you can enhance the user experience for a mobile app-

1. Error-Free Functionality

According to the statistical report of Experience Dynamics, 90% of the users stopped using a particular app because of poor performance, and 86% of uninstalled the app due to functionality flaws. However it is difficult to have an app with perfect functionality, but a good designer can achieve 97% of functionality rate. Image result for error free functionality in app

2. Efficient Onboarding

The onboarding determines the success and failure rate of a product. And if the user is having trouble with it, they will end up uninstalling the app. The goal of onboarding is to demonstrate how the users can attain what they are looking for. Image result for efficient app onboarding

3. Usability

It is basically the layout of information, content, design and some other elements which help the user to achieve the goals. Help your user to understand the app. Image result for app usability

4. Reduce Search Effort

If there are many products on your mobile app, the user may end up getting confused. Using better search options like filters, barcode scanner, keyword search etc. It ultimately increases the conversion rates. Image result for search on mobile app

5. Limit User Input

Users hardly like to put a lot of information on a mobile app. Make the login task easier by adding signup via social media handles. Image result for limit user input in mobile app

6. Integrate Behavioral Gesturization

There are certain things everyone is comfortable with. Integrating gesturization refers to the actions the user perform while interacting with your app like swiping, scrolling, pinching, etc. Having some common behavioral gesturization makes the user comfortable using your app. Image result for app usability

7. User Assistance

User assistance is one of the most important things. Calling customer service to resolve a query should not be the only option. Add FAQs, personalized chat process to solve the customer’s queries. Image result for FAQ in mobile app

8. Personalized UX

Personalization not only means storing user’s previous actions but it also refers to the recognizing the user’s shopping pattern so that you can suggest some things to them. Image result for personalized ux in mobile app

9. UI Design

Lastly, a quality UI design is mandatory. Your UI should have a high glanceability rate. Glanceability refers to how easily the visual design conveys the information. Create visual consistency with the color palette, typography, and all other design elements. Image result for ui design User experience is one of the major aspects of a mobile app. Users are always attracted to simple, attractive, and sorted things. So, rather than making it complicated in the name of creativity make it simple. And make sure it looks refreshing and engaging to the user.

8 Reasons for Paying Attention to Mobile Web Performance

In last few years, e-commerce has shifted from desktops to mobile phones. Mobiles are not just another device, they have become a major part our day-to-day life. And everyone knows that they cannot grow their business without considering mobile first. So, if you are still living in the old era, then you should have a good look around, and start paying attention to mobile web performance-

1. Statistics explain the business growth

Image result for statistics business growth Mobile web has a major impact on business growth. There is a rapid growth of business on the mobile web. According to the stats, 55% of all time spent on retail sites takes place on mobile devices. Almost 70% users, use mobile instead of desktop and having a mobile responsive website increases the chances of conversions.

2. M-commerce (mobile commerce) revenue is growing rapidly

Image result for m-commerce revenue Mobile revenues have almost tripled in the US from 2013 to 2011. Almost 16% of overall e-commerce revenue was mobile generated, while it increased by 10.3% in 2017. It is not a small amount- it is around $113 billion in figures.

3. Conversion rates

Image result for m-commerce conversion rate Though the conversion rates for the smartphone are less, they are catching up following the tablets. The conversion rate of mobiles is also increasing rapidly. The users are focusing more on mobiles, so the business should also try to focus on the mobile web.

4. User Expectations

Image result for m-commerce user behavior If your mobile site is still outdated and does not work on mobile browsers properly, then you are definitely losing customers. The user prefers a well-optimized page that doesn’t take forever to be loaded. Slow pages are the most common problem for the users and reduce the site ranking.

5. Slow pages

mobile commerce trend 1: physical and online worlds will continue to converge in 2016 Slow pages increase user’s frustration and decrease engagement during online transactions. The slightest change in website’s speed bothers the user. The only way to solve this problem is by optimizing the app carefully.

6. Mobile users’ expectations

mobile commerce trend 4: mobile moments drive online consumer behavior According to the data and records, a website should be loaded with 3-4 seconds after clicking on the link. But most of the websites does not meet this requirement. Even the most popular website does not meet this criterion. Developers and designers need to work on this fact and make their websites more usable.

7. Poor mobile web performance has its own impacts

Image result for poor mobile web performance There is a huge difference between user expectations and reality. The poor web mobile performance ultimately hits the business. Users usually abandon the site and move on to the next option. It reduces the conversion rates.

8. Slow pages undermine overall brand health

Image result for page is loading It is very obvious that one bad result can convert your customer into a user. It undermines the overall growth and health. There is no denying the fact that a good economic growth comes from good online presence.  

Summing up

As we all know that mobile web performance is extremely important for the business, so rather than sitting back, developers and designers need to work on the websites to enhance user experience which will ultimately help in growing the business.

Struggling between hiring an agency or a freelancer? Here is a solution!

Choosing between hiring a technology firm and a freelancer is undoubtedly one of the most confusing things. Everyone go through this struggle. The website is a reflection of a company. It defines their work, and give the visitor a rough idea about the company’s profile. One cannot put the company’s reputation at stake to save a few bucks. In this article, we will try to make your decision easier. There are few things you need to know about project & company before hiring.  Let us check out-

1. Know the scope of your project

Image result for scope of project The first thing you need to know is the scope of your project. Evaluate the needs & requirements of your project. Analyze the team requirement and size. You need to decide what kind of website you want to develop. If your project requires a large team, then a freelancer would not be a good choice for you.

2. Hire the right skill set

Image result for web developer vs web designer The right skill set refers to the difference between designing and development. It makes a huge difference. If you are uncertain about these things, you need to go back to the scope of the project, and then decide.
  • Web Designer: The designer develops the look and flow of the site. They work on HTML & CSS most of the time.
  • Web Developer: They are programmers who are primarily focused on coding, mechanics, and functionality of the website. They work on different frameworks and languages.
Now you can easily select which one do you want.

3. Look at their portfolio & experience

Image result for company portfolio Before jumping into an agreement or contract, you need to check out if they are reliable. Check their previous work, portfolio, website, etc. If you are planning to hire a freelancer, then you should check his/ her work profile on those websites.

4. Get to know them

Image result for teamwork Narrow down the candidates, and get to know more about them. Know more about their previous work, check out their reviews on different platforms. Good communication is critical, especially if you’re working with a remote team. Do they reply to your emails on time? Would it be possible for them to provide templates on time?

5. Hire!

Now, you have crossed all four steps, you are ready to hire the team! Image result for hire! You need to be careful while hiring someone for your work. There will be advantages and disadvantages, but you need to evaluate the pros and cons of both, and then make the decision.  

9 Things You Should Know About Ruby on Rails

There are many programming languages, different frameworks, and uncountable developers. But Ruby on Rails has become one of the most popular languages among the developers. Though most of the people start their programming career with languages like Java, C++, PHP, etc., Ruby on Rails is what startups and some full-fledged companies use while developing websites. Image result for ruby on rails The first question that crosses everyone’s mind after hearing ‘Ruby on Rails’ is ‘What is Ruby on Rails?’. In this article, we are going to discuss some important things about ‘Ruby on Rails’. Let us start-

1. What is Ruby on Rails? Is it one thing or Ruby and Rails are two different things?

To be specific, Ruby is a programming language, whereas Rails is a web application framework designed to work with Ruby. Ruby is simple to learn and is super fun. It is easier than other programming languages. But the only problem with Ruby was that it was not designed for use on the web until Rails came. Rails are the most popular framework for Ruby basically make it possible to write a Ruby application and have it be a website.

2. Is ‘Rails’ good for the beginners?

Before moving to ‘Rails’, the first thing you need to learn is Ruby. The reason behind ‘Rails’ being good for beginners is because Ruby is simple to learn. Ruby is easier because the language is super flexible and not always case sensitive. And Rails is fun for beginners because it is robust and it does so much of the hard work for you. The developers do not have to bang their heads to find a minute mistake in the whole code. Basically, the first you have to learn Ruby and then you will be able to learn Rails.

3. How is Rails developer different from Ruby programmer?

As mentioned above, you have to learn Ruby first because Rails is a framework. Technically, a good developer can easily on Ruby web apps using other web frameworks like Sinatra. But a developer would not be hired just to write Ruby, So, it is important for a Ruby developer to learn Rails for future.

4. How good should a developer be to get hired as Ruby on Rails professional? What makes Rails so special?

To be honest, it takes a lot of time to become a Ruby on Rails expert. Basically, you should be comfortable in working on Ruby. You cannot dive into Rails without learning Ruby, but it is important to learn Rails afterwards. It is just like learning to ride a bicycle before learning to ride a bike. Specifically, you need to know about all the basics including data types, object orientation, debugging, etc. And the thing that makes Rails so special is because of its rapid prototyping. You can develop a Rails app with few hours. There are few frameworks that could make it possible.

5. What could be built with it?

Well, the answer is you can build any web application with Rails. Some of the most popular website built on Ruby on Rails are Shopify, Airbnb, Bloomberg, SoundCloud, etc.

6. Is possible to build mobile apps with it?

This is a bit complicated. It is not possible to literally build a mobile app in Rails. But you can build a web application in Rails, and use it as the backend for a mobile app. There are other options like RubyMotion which makes it easy to build native iOS and Android apps using Ruby. Talking in a straightforward manner, you cannot literally use Rails in developing mobile apps, but it could be an important part of the project.

7. Shouldn’t I learn JavaScript instead?

Well, if you are asking instead, then the answer is no. And if you ask also, then the answer is yes. The reality is a Ruby on Rails developer to need to learn JavaScript one time or another. It is not a prerequisite skill but it will help in future for further progress. And if you are thinking about which one you should be learning first, then the answer is Ruby is easier to learn than JavaScript. JavaScript is the first preference of students, but in the end, you have to learn both.

8. How long would it take to learn?

A few months of dedicated study can make you comfortable with Ruby on Rails. But if you want to be a master, you have to give at least 10,000 hours. Your level of familiarity with different programming languages would have an impact on you being comfortable with Ruby on Rails.

9. How to get started with this?

If you are already familiar with programming languages, then it would be easy for you to learn Ruby on Rails. But if you don’t know even a single thing about coding, then first you need to learn HTML & CSS. And then you need to learn Ruby, Git & command line.
The most important thing you need to do while learning something is having a project by your side. It would help you to learn, and find out your weak spots. These are the most common questions that come to everyone’s mind. So, if you have any question, just comment below and we will try to answer it!

All You Need to Know About Material Design

The material design framework is a product of Google which depicts the visual impression of materials that are designed creatively with the help of technology tools and scientific methods too. It is a design language created for Google’s Android operating system used in devices. Image result for google material design It has been increasingly used to improve the user experience. The web developers use it as a trusted design framework which is simple yet an amazing piece of modern design with perfect UI. The easy usability and design perfection of this framework make it the product of future.

There are many major benefits of using Material Design Framework in a project. Let us have a look at them-

Image result for google material design
  • This framework brings uniformity in user interfaces on all platforms.
  • The design intricacy ensures that it will bring together a creative result for the user.
  • The users can get ready to use material design compliant & CSS which saves their time from building the fresh components and CSS. It is an additional advantage of material design which makes it a better framework.
  • One of the best things about Material Design Framework works perfectly with all the Android platforms. It is well-known for its flat geographical interface.
  • Another important thing is that the material design is very much invested in having the best user experience by creating interfaces that deeply interact with the users.
  This app is a new spark in designing industry. Google is doing its best to take this concept forward. It would be a future product. Though it is not being used by many designers right now, it is a potential future of designing.

7 Things Users Hate about your Website

Wondering why your website has a high bounce rate? There could be several reasons. One of them could be that the website is not engaging. We are in the fast-paced world where everything is just a click away. So the users are habitual to things happening within seconds. Almost, all the websites are responsive because they can engage a user. You might like your website, but there are certain things that your user find annoying.

Wondering what these things could be? Check them out below:

#1 Your website takes forever to load

Image result for website loading time People are impatient nowadays. If your website’s page optimization is poor, the user would hardly spend 3-4 seconds. And it increases the bounce rate.

#2 The slider in your website takes way too long to load.

Image result for website slider loading It is not necessary to put a slider on your website. It increases the load. If you want to put a slider, then make sure that it does not take too long to load.

#3 The user interface of your website is poor

Image result for poor UI We like what we find attractive. Same thing happens in the case of a website. The user interface of the website has the power to make or break a customer. So make sure to have an interface which can engage users.

#4 It is not mobile friendly

Image result for mobile friendly interface Most of the people use websites on their mobiles. If your website is not user-friendly, it might you a fortune.

#5 Your website has a bad navigation

Image result for bad navigation design Bad navigation means your website is way too clumsy to handle. Bad navigation can result in losing customers. There should be call-to-action buttons with which user can find a good reason to stay on your website.

#6 There is no blog section on your website

Image result for no blog on website Whether you accept it or not, blog section resolves many problems. If you do not have a blog section on your website, it will be difficult for a user to get an idea of your work and services.

#7 You have no social media buttons on your website

Image result for social media buttons Social media is a new mark for credibility. Having no social presence can result in no user engagement. People likes to check out your work on social media platforms.

Introduction to Sass for Beginners

Sass can be considered as CSS with superpowers. It is an extension to CSS that helps a person to write in more flexible styles. The world SASS stands for Syntactically Awesome Style Sheets which was initially designed by Hampton Catlin and developed by Natalie Weizenbaum. Image result for sass There are extended features in Sass in comparison to CSS. It helps to make larger and complicated stylesheets clearer to understand and easier to maintain. The new features include mixins, nesting, variables, inheritance, etc. Apart from this, the code is more organized and allows us to work quickly. Writing a code in Sass is not similar to writing it in CSS. For converting a Sass code into CSS code, you need to use a compiler. And you need to be very careful while coding. There are different compilers and apps that can help you to achieve your goal-
  • Hammer
  • CodeKit
  • Compass
  • Koala
  Before going forward, just make sure that you do not get confused by the two syntaxes of Sass. There are two different ways to write the code, though both of them produce the same result. The intended syntax and SCSS files are traditionally given the extensions .sass and .scss respectively. We will be using .scss syntax in this article-  

#1 Variables

Variables can change a code quickly. The concept is similar to other languages. It stores a certain value inside, acceptable values for variables include numbers, strings, null, lists and maps.   In Sass, it can be declared with ‘$’ symbol followed by the name of the variable. In the following case, ‘blue’ is the variable followed by ‘$’ symbol.
  1. /*
  2. // We define the variables.
  3. */
  4. $blue: #3498db;
  5. $red: #e74c3c;
  6. $background: #34495e;
  7. /*
  8. // We apply the variables.
  9. */
  10. body {
  11.  background-color: $background;
  12. }
  13. h1 {
  14.  color: $blue;
  15. }
  16. p {
  17.  color: $red;
  18. }
It compiles to this:
  1. body {
  2.  background-color: #34495e;
  3. }
  4. h1 {
  5.  color: #3498db;
  6. }
  7. p {
  8.  color: #e74c3c;
  9. }
These are just basic things, there are a lot of things which can be done with Sass.

#2 Nesting

Nesting concept is usually used in structured programming languages. It is related to the control structure enclosing into one another. There are different indentation levels in the code, but it is preferred that more than four levels of nesting should be done. Sass allows us to use CSS rules and keeps you from unnecessary repeating. Let us see the example to understand this feature more-
  1. ul {
  2.  list-style: none;
  3.  li {
  4.    padding: 10px;
  5.    display: inline-block;
  6.    a {
  7.      text-decoration: none;
  8.      font-size: 16px;
  9.      color: #333;
  10.    }
  11.  }
  12. }

#3 Extend/Inheritance

Inheritance, in general, is a very powerful feature in programming languages. This concept lets us share sets of CSS properties with one another. It helps to keep the code DRY. It is used when we need similar-styled elements that need some details. Let us understand this with an example by making two buttons- primary and secondary-  
  1. $blue: #3498db;
  2. $red: #e74c3c;
  3. $white: #fff;
  4. .btn {
  5.  display: inline-block;
  6.  padding: 6px 12px;
  7.  font-size: 14px;
  8.  text-align: center;
  9.  border-radius: 4px;
  10.  color: $white;
  11. }
  12. .btn-primary {
  13.  @extend .btn;
  14.  background-color: $blue;
  15. }
  16. .btn-secondary {
  17.  @extend .btn;
  18.  background-color: $red;
  19. }
It compiles to this:
  1. .btn, .btn-primary, .btn-secondary {
  2.  display: inline-block;
  3.  padding: 6px 12px;
  4.  font-size: 14px;
  5.  text-align: center;
  6.  border-radius: 4px;
  7.  color: #fff;
  8. }
  9. .btn-primary {
  10.  background-color: #3498db;
  11. }
  12. .btn-secondary {
  13.  background-color: #e74c3c;
Here Sass combined the selectors instead of repeating the same code. It saves our time and memory as well.

#4 Mixins

Mixins allow a developer to make groups of CSS declarations that could be reused for our websites. One can pass values as arguments that allow our mixin to be more flexible.   The @mixin directive is used to define mixins and @include directive is used to use them. Let’s build a simple basic mixin border-radius that we can use for buttons.  
  1. /*
  2. // We declare the mixin.
  3. */
  4. @mixin border-radius($radius) {
  5.  -webkit-border-radius: $radius;
  6.     -moz-border-radius: $radius;
  7.      -ms-border-radius: $radius;
  8.          border-radius: $radius;
  9. }
  10. /*
  11. // We apply it on our button.
  12. */
  13. .btn {
  14.  @include border-radius(4px);
  15. }
It is compiled to this:
  1. .btn {
  2.  -webkit-border-radius: 4px;
  3.  -moz-border-radius: 4px;
  4.  -ms-border-radius: 4px;
  5.  border-radius: 4px;
  6. }
This is an efficient way of using mixins if a property requires prefixes to work in all browsers.

Bottomline

So this is all as an introduction to Sass. There is a lot more in Sass. It is a powerful tool that helps us to design incredible things. Being an extended version, it definitely gives us extended functionalities.    

A Guide to Outsourcing Mobile App Development

Outsourcing your mobile development project to a third party is an important decision.  It is dependent on many things and varies according to the situations. Though there are many options for outsourcing your work, but you need to decide which one is best for your business. This guide will give you a good idea about whom should you outsource your business. You need to take many things into consideration including manpower, resources, budget, etc. At the end of this article, you will have a fair idea about which option you will be choosing for your future mobile app development. Top-Emerging-Trends-in-Mobile-App-Development

Let us have a look at the options for outsourcing-

#1 Boutique Mobile App Development Firms

Image result for mobile app development Boutique mobile app development firms are not included in the technology giants. While they have the best services to offer, they are not set-up on the big scale. These firms specifically focus on mobile app development. They don’t keep it as a secondary product. They have strong technical capabilities and specialized platform knowledge. Though these companies are not as big as the business tycoons, but they vary as per different aspects. It includes technical expertise, resources, technology, project complexity, team size, etc. Such companies have the best to offer according to your budget.

#2 Big App Development Firms

Image result for mobile app development They are the basic technology giants. They have different domains under one string. Mobile app development is usually one of their products. While these companies are highly capable, but they lack at certain points. They have thousands of clients working with them due to which the small clients get less leverage over the big one.

#3 Independent or Freelance developers

Image result for mobile app development Let us keep the companies aside, and talk about the freelancers. Freelancers are probably the ones who are already working in a company but work part time to make extra money. Even though you will have the whole attention of the person, but there is a possibility of not getting the best returns. They are comparatively less expensive. Image result for mobile app development

Which one is right for you?

Outsourcing app development work is a decision that needs to be made according to the organizational goals and requirement of the project. Successfully determining these two things will help you to eliminate many options early in the process. After which you need to concentrate on the risk factor, time period, budget, and customization. And deciding these things will dissolve the other half of your search process. Once your company is able to determine the best route, you can begin researching and narrowing down the best vendor options.

CMS Comparison- WordPress vs Joomla vs Drupal

Choosing the right technology for your business is the trickiest task. There are a lot of technologies. It is just like finding your favorite fish from an ocean. So, before jumping into the ocean, you need to know what kind of fish do you want. Today we are going to discuss the content management system. There are many open source CMS available in the market, but WordPress, Joomla, and Drupal are the masters of the industry. Image result for wordpress vs joomla vs drupal Though choosing the right CMS also depends on your business requirements. But even after knowing the requirements, you have to understand the features, pros, and cons of these three, so that you can decide which one is the best for you. Some CMS might have advantages over others depending on your location. Let us know these three a bit more deeply.

WordPress

It is one of the most popular CMS product which is the best fit for small and medium enterprises. It is basically for the beginners and comes with a lot of features. It has a huge user and fan base with an active community. The reason behind its popularity is its easy user interface. A user would feel comfortable after working on it for 2-3 hours. It is the easiest one to learn. Image result for wordpress

Why WordPress?

  • Community support
  • Easy to use and install
  • 150 million downloads
  • 30,000 free plugins available
  • Many active forums available ready to provide guidance
  • Easy to configure
  • Hardly takes 30 minutes to get a WP site up and running.

Joomla

Joomla is also very popular. It is one step ahead of WordPress. It has more advanced features as compared to WordPress. If you want a more advanced site with not so advance technical knowledge, Joomla should be your choice. Image result for joomla

Why Joomla?

  • Capable of making social networking site
  • Lots of free plugins
  • Backed by strong developer community
  • Also have capabilities to build an e-Commerce site
  • Also, have help portal to solve queries

Drupal

Drupal is third most popular CMS. It has more advance features as compared to WordPress and Joomla, but it is not as easy as two of them. It uses MVC architecture and is technically most advanced product. Image result for drupal

Why Drupal?

  • More advance
  • Takes fewer server resources
  • Can handle heavy user base and content
  • Strong SEO capabilities
  • ACL functionality which makes Drupal perfect for enterprises which are looking to create user with varied permissions
  • Strict version control and ease of scalability

Conclusion

As of now, you must have an idea about which one is suitable for you. Overall, if you are looking forward to getting started with a small business website or blog, then WordPress is the best option for you.

  If you want a website up and running with significant growth, more features, and unlimited customization, then you should go with Drupal. 
And if you are looking forward to creating something different like social network or e-Commerce website, then Joomla could be the best option.

13 Tips to Build Blog Audience From the Scratch

Making is blog is not a difficult or big task, but building an audience is. It takes a while to develop blog audience, and sometimes it takes more than that. You may spend hours and months, but if you don’t have a strategy, it would take almost twice the time as per your expectations. You would either need an experienced SEO professional or you have to pay for these services. Image result for increase blog traffic And most of the time people ask what is the best way to get traffic on the website, the answer they get is ‘put great content on your website’. But having great content is not enough.

So let us check out some tips to build blog audience from the scratch-

1. Spread the word- It is a basic marketing technique. Tell your friends, family, colleagues, and the people you know. Take help from your social circle to read, comment and share the blog.
2. Social media is a great help now. Promote and share your blog on all your social media handles, and ask your friends to share it.
3. If you are busy and cannot take out time to post your blogs on social media, just link the blog to your social media profiles. It increases the engagement.
4. Always create a profile of your blog with the name of the blog so that people can find you even if your profile is not active. Image result for increase blog traffic 5. Connect to the blogger’s network, name some blog buddies, give them feedback, and ask them to give you feedback.
6. There are many blog networks, join a blog network, support each other with social sharing and commenting.
7. Be regular while posting the articles because readers quickly lose interest.
8. Comment on other’s blogs to contribute to the conversation. Image result for increase blog traffic 9. Join bloggers community on Facebook, Twitter, LinkedIn, etc.
10. Always keep in mind that high profile blogs do not show any interest in your contribution until they see that your blog is gaining traction.
11. Do guest posting for other blogs and write articles for other organizations.
12. Create backlinks on other blogs and websites.

Image result for increase blog traffic

13. When you are done doing all of the above things, you can move on to paid promotions.
Getting good traffic on your website could be difficult but it is important. Even if you are already working with marketing firms, you should do multiple tactics, not just rely on one method. Though it is difficult to determine which is the most effective method for your blog without trying different approaches.